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All articles in AusTech are written and submitted by UWA students, however they remain unedited and uncensored upon publication. This is great, as it give students a place to share their writing, however there have been some recent cases of students publishing articles that contain subtle advertising. We are deeply sorry that such content was found on the site, but we were able to swiftly remove it thanks to prompt whistleblowing by our blog readers. If you find any spam, advertising, or offensive content either in articles or the comments section, please contact us immediately and we will promptly edit or remove any articles as necessary. Thank you.

Improving engagement a crucial aspect in digital marketing

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Social media has dramatically changed the landscape for strategy and how businesses, and influencers engage with folks like you and me. With social media having considerable influence on our purchase decisions and buying behaviour, social media marketing is essential to building your brand and standing out in today’s competitive space.

Here are six tools that can simplify the process for you:

  1. Tweetdeck

If Twitter is your go-to platform for networking, staying on top of tweets and to track the efficacy of your social media marketing efforts, Tweetdeck is definitely worth a try. The platform pairs well Twitter and other tools to up your social media performance.

  1. TrackReddit

As one of the most popular networking websites, Reddit is a gold mine when it comes to media monitoring and social listening. Using TrackReddit, you can measure your marketing success on Reddit by tracking terms that are aligned with your business’ goals and interact with users accordingly.

  1. SproutSocial

This is one of the best tools to converge all your social media mailboxes. What’s more, the platform lets you tag, assign and sort through your entire team’s workflow – helping bring more structure to your business’ social media management. It can streamline and track engagement across all the platforms that have been added to it.

  1. Google Alerts

The search engine giant has a lot to offer. One of the widely used social media tools marketers stick to is the company’s offering on notifications, popularly called Google Alerts. The feature permits a marketer to receive any mentions of relevant topics one is interested in, delivered to their email inbox. The user also has the ability to customize the frequency and optimize their criteria for these results.

  1. Spike

Spike can be a goldmine when it comes to tracking millions of content every day – be it videos, Instagram and Facebook posts, tweets, articles, and much more. A free tool, Spike will enable marketers to look at what’s trending and the many themes that are driving user engagement.

This feature, best coupled with robust search engine optimization, can help you micro-target relevant content for the right audience.

  1. Hootsuite

Ever wondered if the post you wanted published can be scheduled to go out at a specific time, for a specific timezone? Hootsuite helps you do just that, apart from bringing a bunch of other perks with it.  This tool helps you manage all the social media accounts one one single deck, while tracking and scheduling each post. It also comes with add-ons and extensions that will help you with tasks like monitoring content and customizing your dashboard.

Australia’s New Facial Recognition Laws – What they mean for you

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A Justice Ministry report dating back to 2015, announced the plans by the Australian Government to implement a facial recognition technology. In their report, the government had allocated $18.5 to fund the project which was given an odd name – “the Capability.” The project which was kick-started in September 2015, was anticipated to cross-check millions of faces at a time. The system would use random faces and reference them to up to four registered user images of residents, including photos from driving licenses, passports, national IDs as well as shots from CCTV footage. However, it was shocking that no one was alarmed by the project plans – making the project unveil smoothly.

Developments of the Facial Recognition system advanced in February this year when Peter Dutton, the then newly elected Minister for Home Affairs introduced two Bills to the House of Representatives. The first Bill was to allow for the creation of a Facial recognition system. The other Bill was to enable the Department of Home Affairs to run the program – to help communicate between various intelligence agencies.

Moreover, according to ABC, facial recognition technology is already in use at a Crown Casino located in Melbourne. The system works by identifying important guests (VIP) and banned guests as well. Besides, the South Australian Police is also already using the face-recognition system to look for missing persons.

What this means for you – Privacy concerns

It is, without doubt, a matter of privacy concern – filing faces of each resident is alarming. And as for the privacy counsellors, they will argue that these radical moves are stripping away. Citing testimonies from private groups, John Lawrence contends that the move is utterly inappropriate and a betrayal of fundamental civil liberty of all Australian residents. John also says. “If implemented, it will ensure that the presumption of innocence no longer has any effective meaning in this country. Such an untargeted, mass surveillance database is just the latest attempt by governments to categorise everyone as potential suspects, not citizens.”

According to Singleton Norton, chair of Digital Rights Watch, he argues that the move for facial recognition will require citizens to trust the government to protect user data. In addition, Stephen Banks claimed that people still don’t know the implication so of facial recognition in their lives. He adds his fears that the new era will change the people’s behavior. Moreover, he voices his worries that by the time Australian residents realise what has happened to them, it will already be too late.

Possible data breaches?

In the past, we’ve cited several inter-agency data breaches, including the Australian Federal Police in 2017, the Australian Bureau of Statistics in 2016, as we as the Department of Immigration and Border Protection in 2016 too. All this data breaches happened in the post facial recognition period, implying that the government should have upgraded its security systems by then.

It is shocking at how the government official choose to fight back with worrying statements. For instance, Turnbull when questioned about the possible data breaches on the new face recognition systems, he argues that there is already “enormous amount” of personal data leaked already. According to him, more personal data has already been leaked in the past, than it will in the future – a classic showdown at how much the government cares about your data. “The vast bulk of it is actually in the private sector and most of it, if you think about the amount of personal data, photographs and so forth, that are held on Facebook accounts, I think around three-quarters of Australians have Facebook accounts, so there is a lot of data out there,” Turnbull says.

What are Fake IDs – its effects on facial recognition

Fake IDs always tend to use a fake identity of another person, or details belonging to a different person. In addition, a fake ID can be used to hide the known physical appearance of an individual, by altering their looks and changing their names and addresses.

The practice of using fake IDs has always existed over the years, and no government agency has been able to curb the practice. According to a study, there is a 14% error chance of systems scanning for IDs in a public station, to report a fake ID in use. Meaning, to date we still don’t have an ideal system for eradicating the use of fake IDs in Australia. And until the Australian authorities decide to take action against sites that openly sell fake IDs, then facial recognition system will not be a long term solution.

Setting up a funeral home business: 5 things you should know

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As someone rightly said, “There is nothing certain in life except death and taxes,” therefore funeral service-related businesses are always going to be around and in-demand. While it isn’t for everyone, running a funeral home warrant for a special set of skills and personality traits. According to the Bureau of Labor Statistics, the median yearly salary of funeral home operators was found to be $52,210, although self-employed funeral home operators may earn more.

If a career in funeral home management sounds appealing to you, here’s a quick checklist of things you should keep in mind:

  • Training and Licensing:
    College mortuary science courses last anywhere between 2 to 4 years, not including the mandatory post-graduation apprenticeship. You will be required to master the common funeral service practices, like embalming, for example. Remember, the training and licensing requirements differ from place to place, so don’t forget to look up the criterion for running your own business in the funeral service industry.
  • Personal Characteristics:
    As a funeral director, you will be constantly expected to be patient and understanding, as most of your clientele will include people who are processing their grief over a loved one passing away. Not only should you be at ease working with cadavers in different states of disfigurement, but should also be sympathetic in your approach while handling a business transaction.
  • Managerial Skills:
    Apart from the usual people skills needed to support multiple grieving clients, you must also have dependable managerial skills to keep the business afloat. You will not only supervise and guide a bunch of employees (mostly in marketing and accounting) to perform various tasks related to the last rites.
  • Marketing Difficulties:
    In several cases, funeral homes are passed down from one generation of the families to the other, leading to a closely-knit, strongly established community of peers who’d be happy to put in a good word for you if they’re treated right. If you’re starting the business from scratch, you will be battling against other niche-specific owners and would require developing an inventive marketing strategy, in order to draw in more business and establish a trustworthy image.
  • Pre-Planning:

Various funeral homes offer extended pre-planning services, where people can arrange for their own funeral when their time comes in the future. Having strong sales skills and being tactful is of prime importance in the funeral service industry. Since most people like to shop around to discover the best deals, you must offer multiple products and services at contentious prices to stand out from the crowd.

Remember, one way to honour the deceased party is to ensure that the wake and funeral as centred on their close family and friends as possible. Pay attention to details, including the deceased’s profession, favourite hobbies, or any particular holidays or place that they enjoyed. Use all of this information to personalize the event, for example, be mindful of the religious symbols you use, or put up a small representation of their pictures/ mementoes of their employment on the funeral notices. 

Lastly, a person’s life (and death) will significantly impact many people, and an ideal funeral service will be respectful of all the parties involved.

Finding a lawyer similar to dating

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Navigating the world of law can be overwhelming. This is one of the main reasons you need to find the best lawyer for the situation at hand. The issue is finding a lawyer that you can trust and one that you feel can make the best decisions for you.

Depending on the situation, you could be working with this lawyer for quite some time. Find a lawyer who is easy to talk to and you feel that relates to you well. One way to do this is by calling local lawyers just to discuss what their process is and what they are about. Frame this as a “getting to know you” call so that stakes are low and it can be more conversational.

Lawyers also would prefer clients that they relate to. This overall makes communication simpler and better for both parties. Take this into consideration next time you need a lawyer. Maybe even schedule a time to tour the office and get a feel of how they interact as a firm. Getting the best read you can on your potential lawyer is essential to making an effective decision.

Many law firms have clear specialties or unspoken specialties. Regardless, it is best to figure out the lawyers that are best for the case at hand. Law practices such as Maurice Blackburn lawyers are great for anyone in Australia. They have some of the best lawyers in the country, so be sure to look there first if you are in the market.

There are so many kinds of law. This is another reason it is best to find the best lawyer for your case. Finding the best lawyer around might seem like a good idea, but if they don’t have experience in a certain area, this can be detrimental. Pay attention to lawyers who specialize in certain cases. This is a sure way to set your case up for success.

When hiring a lawyer, it is best to be transparent upfront about how much you are looking to spend. It also is essential that they outline their exact costs and what they charge for certain parts of the process. Lawyer fees can get quite expensive. In some more black and white cases, look for some less expensive lawyers who can still win your case easily. This is a question to bring up in your searching process. Speak to officials at the law offices and ask about their pricing options and ranges.

You might be willing to spend a lot more if it is a serious case that you really need to win. This is when you need to be realistic on how much it could cost. Getting a lawyer who is the best of the best can cost a lot, but overall will be worth it because your case will be in the best hands.

Treat lawyer searching like dating. Know what you want and don’t want and be transparent in this process. You will be sure to find the best lawyer for you and your case.

Making home a comfy hub – Google’s growing home tech range

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Home is a place where we have complete and utter control. Everything that goes on, or in, the home is (in most cases) there because the homeowner wants it to be. For some homeowners, their pride is the gorgeous stone freestanding bath that is the timeless centrepiece in their main bathroom. For others, it is the movie room that houses an at-home cinema-style space. There are areas and pieces within all homes that bring them together and make them truly feel like home for the homeowner. It could be the kitchen, the gym, the bedroom, or it could be the couch, the dining table, or the books that adorn the little library room.

These days, the most common innovations in the home are becoming, more and more often, minimalistic touches that elevate the home and give it a subtle hint of the ‘wow’ factor. One such minimalistic touch that continues to find its way into more and more homes as time goes on, is the smart home product. While technology has given way to many thought-provoking concepts and ideologies, the evolution of the smart home – and all its products – is undeniably the most full-circle of them all. Leading the charge in home technology and the evolution of the smart home is industry giant Google.

Technology is designed to make life easier, and home technology is the epitome of everyday life being made easy. The best part? There really is a home technology device for every kind of home – whether you want the completely interactive experience, or just a convenient connectivity device for media. Google really does have it all worked out.

Chromecast

Realistically, not everyone wants (or is ready) to embrace the idea of bringing technology into the home, and that is okay. For those who do not see the point or the merit in having a fully-immersive, entirely interconnected smart home technology system, but rather a device that syncs their media seamlessly, there is Google Chromecast. The Chromecast takes a few minutes to set up, and then creates a network from which you can sync your media – whether it be music from your smartphone, Netflix from your laptop, or even photos from your tablet – to your television screen, all with the click of a single button.

Home Mini

For some people, there is some comfort in knowing that organisation is taking care of automatically. It makes people feel more comfortable and relaxed. The Google Home Mini is the epitome of organisation, and it comes in a neat little package as well. The Home Mini is a smaller version of Google’s Home device (and is even smaller again in comparison with Home Max), and answers questions, sets timers and alarms for you, plays music, and can control a set number of smart home devices (like Hue lights), effectively semi-linking the home’s smart technology to create a virtual network of connectivity that carries across seamlessly throughout the home.

The Home Hub

For the really tech-savvy people, Google Home Hub is the king of home technology, and what is more is that it is aesthetically minimalistic and sleek, taking on the appearance of a digital photo frame/thin screen. This is Google’s first own-brand smart tech display device – it comes Google Assistant, a digital photo frame, and the most advanced smart home control, creating a perfectly packaged smart home assistance model. The Home Hub can control lights, media, broadcast, thermostats, and cameras, as well as being used to read or watch media and set timers and reminders.

Oil, Gas, Energy and the Human Society: Hydraulics Technology as the New Frontier in Energy Investments

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In the new age of technology, energy means power and authority, while the means of accessing or producing it make all the difference for societies. Hydraulic technologies are at a centralized position in the current energy paradigm, enabling oil and gas companies to carry out huge operations worldwide, drilling, fracking and extracting oil and gas from remote areas.  Hydraulics as a business is also quite the world in itself with companies such as RYCO Hydraulics providing services in sales and installment of products, repair & maintenance as well as consultancy, seeking to improve efficiency in the market and expand its capabilities on a global scale. As energy policies begin to change, new technologies provide further insight into the issue of energy and the public pays more attention to alternatives, the future of hydraulics technology and business is obscured. Those seeking enlightenment and insight need to focus on the political, legal, technological and economic changes taking place currently to attain success.

Fracking seems to be a hot subject for discussion lately in America, while the method does not seem to resonate too well with the rest of the world, leading one to question the reasons why. The price factor is determinant in this reality because as more drillers find gas and oil in foreign fields, they also bring down the prices per barrel or million BTUS, making it an unattractive business to invest into for foreign partners. The North American legal system is also quite different than the rest of the world, where issues such as hydraulic fracking are almost always met with legal complications. Similarly, it is quite easy for American oil and gas giants to negotiate with property owners to have access to the reservoirs in their land, whereas such a capability does not exist in many other countries in the world where national interests and governmental intervention are significant problems. The US infrastructure is also a widespread, technically advanced and easily accessible one whereas most other countries lack such an infrastructure, making it impossible to do business there.

One of the primary issues associated with fracking is the possibility that the by-products produced by the method can contaminate water reservoirs and air in surrounding areas. A recent study by the Environmental Protection Agency revealed that five aspects of the process have been found to affect drinking water supplies, whereas “the number of such instances … was small compared to the number of hydraulically fractured wells.” The agency hopes to preserve America’s drinking water reservoirs while also providing a guideline for oil companies to utilize in their safe search for oil in the country. The opponents of fracking, namely The Sierra Club, stated that the study confirmed “dirty oil and gas fracking contaminates drinking water,” while the supporters of the practice pointed towards adherence to industry standards as the optimal protection for drinking water. Videos of tap water burning as well as studies regarding air pollution exist to this day, which have contributed to the creation of a legal movement that is backed by political initiatives that seeks to limit corporate capabilities in the name of protecting the environment and human beings.

Regardless of countless debates and studies, Halliburton, Chevron and Exxon are currently investing into hydraulic fracturing projects in Poland. The current state of economic crisis in Europe has pursued European energy companies to “secure licenses to roll out extraction projects this side of the Atlantic,” as Halliburton carried out its first hydraulic fracturing operation in Poland last August. The company is hoping to capitalize on Poland’s massive 1.4 trillion cubic meters of oil and gas. Similarly, Exxon and Chevron are also seeking licenses to drill for wells in Poland, using the country’s current dependency on coal as a political card, emphasizing the fact that coal based energy production produces significant CO2 emissions into the atmosphere. The country, however, needs to construct a new network of roads and highways for this purpose, which will have significant economic and environmental costs. The Polish government on the other hand is ecstatic about the possibilities of a future as an oil-producing nation, claiming that the US-based environmentalist propaganda is only a political tool directed at Polish national foreign policy.

 

Convenience for all – Home technology for the disabled

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The whole concept of home technology is to create seamless accessibility and convenience for all members of the home. What a lot of home technology devices and products lack, however, is the kind of technological input that truly makes them accessible for all members of the home. For example, a fridge that tells you when your eggs are about to expire is not necessarily the best use of home technology for an individual with a disability, but a fridge with automatic features is.

There are various life-changing innovations of home technology on the market, all of them designed to make life for the disabled easier. From automated door and window openers to centralised control and home lifts,  there are finally some insightful, exciting home technology advancements and developments that will truly make a positive impact on the lives of disabled individuals everywhere. Virtual assistants are handy as well, as voice recognition can be used to control aspects of the home including light and security.

Home technology has been available on the market for many years, but it has just recently kicked into high gear, fast becoming a weapon of modernisation and ease. The three big players in the home technology field thus far are Apple, Amazon, and Google. There are various other home technology companies that are making positive impact on the disabled community’s quality of life, but all in all the biggest challenge to date is cost.

The cost of kitting a home with home technology (especially if that technology must be intricate and widespread to be effective) is quite high, and for this reason the widespread embracement of it for the disabled community has proven to be, in most cases, too financially taxing. Quite often, disabled individuals have exceedingly high costs to consider before the technology in their homes, including medical bills, medicines, and other life-changing treatments.

Fortunately, however, technology is evolving at such a rapid pace that we are already seeing costs begin to decrease, opening an entirely new demographic to the world of convenience and possibilities that become reality when these kinds of home technology improvements are brought into the home of an individual with a disability. The hope is that, over the coming years, home technology that specialises in disability-focused care becomes affordable enough that all those with disabilities can have equal and fair access.

It might sound like an impossibility, as history has taught us that this kind of technology is expensive by nature, but over time what is developing and shiny and new will become the norm – not unlike smartphones that have the capacity to run our entire lives, a workplace that is entirely remote, and even vehicles that run solely off electricity. Introducing technology into a home that a disabled individual lives in can be a trial and error process, but once the correct devices and products have been found, not only does it make life easier, but it instils a sense of independence that many disabled individuals want to have.

Celebrity endorsements – a win-win for business

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The entertainment industry has been flourishing exponentially for the past few decades. One may say this is owed to the age of the internet. The internet increases the reach of a fact/information so widely, that it has the capacity of going viral and trending in a matter of a few hours. This has led to advancements in a lot of things that were earlier perceived in an entirely different manner. Many factors, especially in the field of entertainment that were individually existent, have now become interdependent and co-related. Just like how celebrity endorsement and promotions now go hand-in-hand to ensure a steady business run.

Celebrity endorsements are one wherein a brand/business entity associates itself with a celebrity figure to advertise and promote their brand. It involves shooting an advertisement, social media promotions, creating flux through the media – print, television, digital, outdoor, and also word-of-mouth promotion by the said celebrity in his/her interviews and media interactions. Mega brands since years have been following the idea of celebrity endorsements that has enabled them to both retain and expand their customer base.

Celebrities can be categorized into quite a few types based on their affiliation with an industry/field. Sportsmen, TV/Film stars, pop stars and DJs. Depending on the type of brand, one may then choose to associate with a celebrity from the field it is best represented by and whose personality or lifestyle best suits to which the brand would like to associate itself with. A major section of celebrity endorsements is pitched for Disc Jockeys due to the colourful lifestyles they lead, in terms of dressing makeup and their individual style in music. Owing to their extreme popularity on social media which cumulatively reaches millions, DJs are a winning bet when it comes to engagement with the followers and thus, the customer base.

There are agencies such as the dj agency that assist and streamline the process of affiliation with a celebrity. Catering to inquiries and requirements worldwide, the dj agency ensures all aspects of an association are optimized to the fullest.  Shooting an advertisement, production of the publicity material, press meets, digital promotion are all aspects of a celebrity endorsing a brand/business. It is an added positive factor when a brand retains the same celebrity face as its endorser for a long period of time. It makes the brand appear more stable, credible and ensures sustainability. These factors all work in the favour of the product endorsed simply because people like to see a familiar face using the product or brand of product that they intend to use or are still deciding whether or not to use. This technique also works because consumers idolize celebrities and aspire to be like them. Thus, using the same products as them makes them feel one step closer to it. Celebrity endorsements add a better recall value to a brand/business and the celebrity enables the brand to reach to a wider audience by introducing it to its fan base.

How the wrong VPN can be more risky than no VPN

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Cyber security can be a bit tricky, especially if you are not too familiar with the Internet world. The average person on the Internet may think they are doing everything correct to avoid any risks or danger, but there is a chance you might not be doing everything to protect yourself and exposing yourself to an extraordinary level of risk.

In the event that your cyber security protection service incorporates the use of the wrong VPN, you could be accidentally placing yourself in a much more terrible position than if you had no protection at all

Most common cyber security blunders

Neglecting cyber security and risking not having any security measures isn’t an option today, however there are still a lot of individuals who disregard taking proper cyber security measures. Common mistakes we often make with cyber security is that we often get lazy to update our security software, set up firewalls, choose a safe reputable VPN provider.  If this sounds like you, you are in trouble for leaving gaps in your security and inviting hackers and malware into your computer.

Often times, people often every level of security set up on their computers, but ignore the risks of using cloud-based services without the right protection or use a public Wi-Fi connection without encryption.

Not having the correct security measures can make you or your organization extremely vulnerable for trouble.

Conduct research in finding the best VPN

A lot of the times companies and individuals set-up a VPN with the right intentions, but due to lack of research it may backfire. The individual might think that they have set up an appropriate encryption system that will keep their data and online activities secure, but unintentionally puts their data at risk by choosing an untrustworthy VPN provider.

How do you choose the best VPN to reduce you vulnerability? Here are a few things you need to consider choosing a VPN:

  • Protocols – the stronger the encryption, the superior
  • Factor in the Price – If it is free or cheap, it might not be the best
  • Bandwidth Caps and Uptime – higher it is the better
  • Servers and Server Locations – more servers equals better service
  • VPN Location’s Switchings – switching servers
  • Standards and regulations – Make sure it is compatible in your country and follows the rules and regulations of that country
  • Review VPN provider’s reputation

Many people wonder about the free VPNs, there are several free ones floating on the Internet but they are not recommended.

In conclusion, not all cyber security and data protection measures are made equivalent. Having no measures is absolutely unwise, but adding the wrong protection without any research can be even worse.

The New Trends in Web Development: A Journey Back in Time

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The digital age keeps on pushing new frontiers and mesmerizing people each passing day – and websites play an integral role in such a reality. As the digitalization trend continues to expand the cyberspace, website development, content management, image, video and sound design as well as coding/programming gain more relevance as an occupation or hobby for millions of enthusiastic individuals.

The developing technologies and techniques catalyze this trend, which means internet companies, social media agencies, and online news outlets all require talented and educated personnel specializing in these fields. Web development stands out as the most important among all of the mentioned specialties. Constructive and innovative developers have a significant impact on market performance, popularity, and profitability, making them the sought-after employees for various types of online businesses.

With the issue of web development, having the necessary digital tools makes all the difference. Since most companies are indulging into the cyber domain with no hesitation or reservation, the search for great software developers becomes a hustle for them.

Most developers complain about the need to put up with infrastructural burdens as they end up spending countless hours just to build a framework for further applications. To tackle the issue, they rely on open-source systems such as Native Script, which eliminates the need for developers to work in groups in order to accomplish simple features. The introduction of JSS and CSS have made HTML-based development more content-oriented while JavaScript gave extreme flexibility and control over the web development processes.

In addition, reusable components and content enable new generations of developers to take on a multitude of challenges all at once while optimization efforts ensure that the finalized project is impressive. Subsequently, the customer has become more important in today’s world of web development. Developers and companies save a lot of time and effort by focusing on customer expectations as opposed to previous technical difficulties and obstructions, enjoying the benefits of virtually limitless communications with the Customer.

In today’s popular culture and consumerist society, trends are important to move units of profit and web development is no different than any other field of business. The 90’s are making a comeback in the sector as more and more developers are utilizing 90’s based themes to attract the attention of millennials who do not even remember these years. The idea is to invoke a sense of reprisal using symbols and motifs relating back to these years in order to recreate that feeling of progress and intuition for the future developments to come.

The ‘anti-design’ movement incorporates simplistic layouts and symbols to overhaul the sentiment that websites are designed by hand. Animated GIFs, for instance, are pretty common in such websites as they all are intended to freshen up the image of simplicity and raise attention to the relevance of content and not the presentation. AltaVista and Geocities are always great references to make use of the genius behind early works of the internet to remind the visitor of simpler yet more powerful times.

The internet era before Facebook and Myspace provides excellent insight into the minds of the developers who sought to utilize their existent capabilities to provide the best experience for their website visitors. This gives today’s highly capable developers the opportunity to maximize their performance on a more philosophical level.

The new trend in today’s website development is to make ugly, unattractive, and imperfect websites. Called “Web brutalism”, this approach is influenced by the works of Pascal Deville, the creative director of the “Freundliche Grüsse” agency in Zurich, Switzerland. Deville founded ‘brutalwebsites.com’ in 2014 to create designs of “ruggedness and lack of concern to look comfortable or easy” and reflect the true expectations of the new generation of internet users against “the lightness, optimism, and frivolity of today’s Web design.”

Receiving more than 100 site submissions daily, mostly consisting of streamlined applications or very simple handmade HTML code, the site also offers a Q&A section for coders and designers to initiate discussions of creativity and originality. Jake Tobin of trulybald.com states that he enjoys brutalism in web design because the movement does not have predefined aesthetic values or principles and therefore it becomes possible to overcome boundaries with ease. Similarly, Nathaniel Smith of tilde.town believes that best practices should be avoided at all costs in web design and an uncontrollable movement such as brutalism enables coders and designers to challenge the status quo and seek originality.

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