AusTech

Business and Technology Articles Contributed by UWA Students

Month: November 2017

What it takes to be successful on social video platforms

Each culture and era defines attractiveness differently but in the current age it seems that everything goes. As proven by rags to riches Michelle Phan, transformation queen Promise and many other youtubers with makeup tutorials as their forte. Aside from talent and an eye for aesthetics, what is it that makes them so popular and well received?

  1. They know who they are

Before marketing themselves to the masses, they stripped themselves down to the bare minimum and identified their image and their vision. Without a clear idea regarding what they are about, it would be easy to get lost in the crowd. Anyone can be an imitation, but in order to be successful, strive to be the imitated.

  1. Planning goes a long way

If you think writing essays for university require a lot of planning, you clearly haven’t tried creating a marketing campaign. Too many people assume creating a channel is as easy as uploading a video and waiting to be picked up by the masses. But as a brand, a channel must be grown and cultivated. Determining an upload schedule and the social media posts to go with video uploads helps, as well as maintaining a presence online. Sure, there might be those who are discovered and just rocket to fame. However, rather than relying on pure luck, there are many things a youtuber can do in order to get where they want.

  1. Collaborations can boost audiences

They do not try to climb their way to the top by using others as a stepping stone, but rather they form friendships with other creators and join forces to bring a project to life. Furthermore, both youtubers are likely to have different viewers which they might appeal to and therefore gain exposure on the others’ channel.

  1. Be active on replying

While this might seem like a no-brainer, one that even Taylor Swift employs, it is crucial to communicate with followers and subscribers. It comes with no cost and has a high return. Furthermore, without these fans, youtubers would be nothing.

  1. Not being afraid to do whatever it takes

The internet rewards weird content such as makeup with food or office supplies with virality. It does not pay to be safe and conventional. Many YouTube celebs have gone out of their way for increased publicity, from breast augmentation to Botox. Wengie, an Australian beauty guru, worked extremely hard on her blog before moving on to youtube. She made sure all her media platforms were personalized to her brand image and even bought advertisements on facebook to gain exposure. Today, she has been contacted by Cartoon Network to voice the long lost sister of the Powerpuff Girls: Bliss.

Regardless whether a channel has 300 subscribers or 3 million, being passionate about what they do makes them authentic. That is why so many brands reach for influencers these days rather than big name celebrities. It is like swapping out a public figure with an older sibling. Not only are influencers less pricey, consumers are more likely to relate with them and take what they say much more seriously.

To contribute an article, please pitch your idea via email.

From Australian track athletes to Slovenian singers, this professional network is inspiring teens worldwide

Riddle me this. Where does one go to find the crème de la crème of talented youth these days? LinkedIn? An Ivy League university? Upper Manhattan? The Cirque du Soleil? There are a plethora of amazing websites, organizations, platforms and networking events available for ambitious adults and college graduates hoping for better opportunities or looking to score their dream job, but let’s take a moment to consider the options a high-achieving 16-year-old might have for showcasing their talents and experience.

Interschool conferences? College visits? School open days? Snapchat?

There is one particular platform whose founders set out to solve this dilemma for go-getting teens, and today we can unreservedly say that it has achieved its mission. Goodwall, an app that connects accomplished high school students with prospective universities, institutions and could-be-employers, now has a membership of over 1 million high achievers across 150 countries.

Already the platform is proving popular with some of the most recognized and selective universities and institutions around the world, as a means of connecting them with high potential future students or members.Goodwall has partnered with Yale Young Global Scholars Program, Les Roches, United Planet, ICLA, CSR Match and The University of Kent among others, with the University of Kent having already used the platform to successfully engage with over 7500 students across 135 countries.

And from Australian track athletes to Slovenian singers, this professional network is inspiring and captivating the attention of ambitious teens worldwide. Here are five burgeoning superstars currently listed on Goodwall that you ought to know about – because they might just rule the world one day.

  1. Priyanshi Patel | India

This 17-year-old NGO founder was a published author at 13, an intern at 14, a CEO at 15, and the founder of an NGO dedicated to helping the homeless and the ill around her community at the age of 16. As an accomplished public speaker, Priyanshi has also organized and attended several national and international Model United Nations conferences, where she has won multiple awards including ‘best delegate’.

  1. Melis Gurel | Germany

Founder and host of Model United Nations at her school, robotics enthusiast and First Lego League Robotics mentor, Vice President of Rotary Interact Club, Creative Director of World Art Fortress and science ambassador for the ILO International Autism – to list just some of her brilliant achievements. When Melis has free time from her busy schedule she takes on challenges such as writing for ‘Environment Builds Bridges’ — a journal about environmental conservation under the auspice of the President of Germany.

  1. VitorSiqueira| Brazil

If it isn’t enough that this guy is an aspiring physicist and astronomer who has at the ripe age of 18 already published multiple papers on mathematics and won multiple medals in scientific Olympiadshe’s also a trumpeter and clarinetist for the Mutuense Music Band, a volunteer at Gaturamo Astronomical Observatory and a singer at Maria Penedo Choir. Oh and he was recently chosen to join the highly competitive Brazilian team for the International Olympiad on Astronomy and Astrophysics.

  1. Adam Ramgoolie | United Kingdom

This 16-year-old education activist, linguist, historian and Mandarin poetry readeris also the founder of Get2Learnan organisation which aims to create awareness and action for educational aid, as well as to promote young people helping other young people by providing educational resources and materials. Nice one!

  1. Take your pick for the fifth ‘superteen’ – be it Slovenian basketball national team player Satja Skobalj, an aspiring doctor with her heart set on becoming a top 5 player in the upcoming European championship; Jordanian aerospace engineer Dana Andrews; wheelchair international athlete with a love for creating change in the world; Julie Charton; or Zaina Awan – aspiring humanitarian lawyer, athlete, TEDX speaker and founder of school-based initiative the Blank Project.

There you have it. The leaders of the next generation. You’re welcome.

To contribute an article, please pitch your idea via email.

4 Challenges Every Business Should Prepare for in 2018

2017 was the year of disruption, and every industry was in some way affected by the advances in technology and communication. With 2018 just around the corner, there’s no better time to look at the fresh set of challenges the new year will bring, and work out what that means for your business.

The Marketing Challenge

If anything is going to be challenging for businesses in 2018, its marketing. This is partly because there are so many new channels through which to advertise. Thanks to the proliferation of smart phones and the internes, businesses need to be active within traditional marketing channels as well as multiple social media platforms, search engines and email marketing campaigns. The new marketing landscape can be a little overwhelming.

To remain competitive through 2018, businesses need to place a special focus on the user experience, mobile marketing and social media strategies.

Retaining Good Employees

Hiring new employees is an expensive investment that goes beyond the cost of a yearly wage. Disengaged employees end up costing companies even more money, both in loss of productivity and the eventual cost of replacing them. Recruitment and training also must be factored in, and in the current environment of rapid technological advancement, new skill-sets are becoming required, making the hiring process more complicated than ever. Companies who want to win the war for talent have to boost salaries, expand benefits programs, and offer additional training.

One solution is to partner with recruitment or labour hire organisations to reduce the costs involved. These companies maintain large databases of skilled workers looking for positions, many of whom will already have the expertise necessary to perform the role without additional training.

Technology Buzzwords Abound

We couldn’t stop talking about tech in 2017. Artificial Intelligence (AI), machine learning (ML) and the internet of things (Iot) were the talking points in every industry. You can expect to see more conversations surrounding how these technologies will impact businesses through 2018.

Chatbots, big data, hyper local advertising. The changes that these technologies are bringing to businesses are shaking things up, and even small businesses who may never directly implement tech like AI or ML will find themselves using applications, software or services that do tap into this new tech.

Cyber Security

2017 saw some major data breaches shake some of the world’s largest companies. Equifax fell victim to a hack which stole the personal information of 145 million Americans, and it was recently discovered that Uber hid evidence of a hack that exposed confidential information of thousands of the company’s drivers.

The short story is, everyone should be worried about cyber security. Make sure your business has a plan in place, strong password systems and experienced network and IT administrators, because we’re going to see more security risks online in 2018.

Change is a natural process, and businesses are not immune. In today’s fast paced digital world, companies can’t afford to ignore changing trends. Pay attention to shifts, learn and observe, then decide what actions are best for your situation.

To contribute an article, please pitch your idea via email.

How Tech is Redefining the Beauty Industry: Part 2

As a college student, a working woman or a stay-at-home mom; deadlines and children trump your times set aside for beauty-maintenance. We put together a list of 5 easy high-tech gadgets that you can use easily and quickly, to keep you feeling and looking great:

Max Whitening-Teeth kit

When certain lifestyle choices lead your teeth astray (smoking, drinking coffee, alcohol), portable and efficient kits like these come in handy. Instead of making a trip down to the dentist’s office, you can save your time and money. With only 20 minutes of time taken from your day, the dental remineralizing gel, dental pen and cosmetic teeth bleaching gel is the outcome of extensive technological research.

Smart-hair-rollers

Now you can start saying things like “I woke up like this”, because it is about to be true. Soft, super absorbent rollers that you can utilize while you sleep. This method is not only time-efficient, but it will reduce the amount of heat you use on your hair from other hair-styling products – it will prevent possible beauty-related burns as well.

Micro-dermabrasion tool

For those who are unaware, micro-dermabrasion is a cosmetic procedure that often uses tiny crystals to exfoliate to remove the superficial layer of dry and dead skin cells. This treatment can be executed for most people, however those with fine lines, uneven pigmentation or clogged pores will benefit most. That being said, this machine helps get rid of wrinkles on the face, neck and chest. Using this handheld device at home, it is recommended to use it daily or weekly. If you are not used to this process, you can apply some moisturizer or cool aloe vera gel onto the sensitive parts of your skin.

Digital acne mask

The ongoing debate is washing your face with your own hands as no amount of soap can completely erase the germs. Using a digital mask can reduce that risk. There are multiple pros to this method of cleansing. Firstly, as it is chemical free, it is also considered a great way to treat your acne daily. Secondly, the blue light in the device kills the bacteria that causes acne and inflammation and helps reduce redness as well. Thirdly, it guards against aging because it increases collagen.

Eye Massager

My dad used to tell me to close my eyes and gently massage them after a long time of staring into the depths of my laptop. This led to accidentally poking myself in my eye. This specific tool was actually inspired by Asian fingertip tapping eye massage techniques. The two modes of this tool provides benefits such as reducing under-eye bags, puffiness and dark circles. The gentle massage will also prevent aging or at least lessen the burn of aging.

To contribute an article, please pitch your idea via email.

How Tech is Redefining the Beauty Industry: Part 1

So far, technology has exceeded all our expectations. From 3D-Food printing to auto-drive cars, we don’t know what to expect next. Here are a list of the top, high-tech beauty tools that you should probably invest in:

Laser Machines

A breakthrough in hair removal technology, this IPL laser machine work gently by transporting energy through the skin and melanin to the hair particles, ultimately disabling growing hair cells. This new technology prevents unwanted side effects in clients such as swelling and even third degree burns. A safer alternative, this machine uses less intense energy than their old counterparts.

Smart Mirror

“Mirror, mirror on the wall, who’s the fairest one of them all.” Brace yourself, because it might be you. This high tech mirror does a bunch of things such as analyze your complexion, prescribe a daily or weekly skin regime and even teaches you or lets you virtually try on makeup looks you are unsure about. Wifi-connected, this tool has an in-built camera that assesses every small detail on your face. The most important thing is that this application records results over time so you can find out what product and which best skin-care regime is best for you.

Smart Scale

Connecting to its mobile application counterpart, this digital scale will tell you your weight, body fat ratio (BFR), body mass index (BMI), total body water, muscle mass, bone mass and basal metabolic-rate (BMR). It is important for people to know that your weight isn’t completely made up of your fats. Other details such as your BFR and BMI will prove otherwise and ensure you make the appropriate diet changes – if you do choose to make any.

Smart Brush

The bristles on this brush will be connected to its mobile application counterpart through wifi. Once you combed your hair, the results will be sent to the app and alert you of the possible ways you can increase the health of your hair. It can give you the effects of new hair regimens based on your type of hair and it will also predict how the humidity, temperature, UV and winds in your location will affect your hair.

Hydration Meter

Our facial skin is made up of 64 percent water, and if the supply isn’t enough, it will cause fine lines and wrinkles to appear. This portable meter, once held up to your skin (face, neck or hand) will take a measurement of its moisture and suggest a treatment to increase results. There are a couple of things that keep our skin hydrated. We forget that water helps us beyond quenching our thirst, it helps flush out toxins and maintain a healthy metabolism. Skin moisturizers also help as they keep the top layer of skin cells hydrated and sealed in moisture.  

To contribute an article, please pitch your idea via email.

The Tech Behind Hair Removal

Some women are self-conscious about their thick body hair and some are not. For those who are not confident, it is alright to want to remove it. It is your body so you should do whatever your heart and mind sets you to. We compiled a list of methods beyond shaving, so you should be able to find a procedure that suits you best:

  1. Laser (intense pulsed light)

IPL laser machines will be your ticket to long-term hair reduction. However, it is important to note your own skin and hair colour because for IPL to work successfully, there are certain criteria to be met. The laser is a ray of light-wave that interrupts and stops the reproductive cycle, ultimately loosening the hair roots. In order for the laser to work, it targets melanin in the hair, which means the darker it is, the treatment will be more effective. It is recommended to do more research before doing this method, as the results are long-term.

  1. Cream

Instructions are usually long, tedious and often ignored. Don’t make a mistake because the key here is to read the labels, especially if you have sensitive skin. Take note of the recommended timings, because there is a risk of chemical burns due to its high alkaline levels. This method can make hair at the skin level disappear and there is less chance that ingrown hairs will develop. It can be useful as the cream can be applied to areas that are harder-to-reach.

  1. Waxing

Stray away from this method if you have a low pain threshold or inflamed skin disorders – it will sting and it weakens hair growth. Most people usually go for this as it has long-lasting effects – a span of four to six weeks. However, this procedure is best done by a professional, especially if you are clumsy and there will be high risk of injury while handling hot wax.

  1. Threading

It is amazing how dependable you become with the typically Southeast-Asian ladies and their trusty threads. Threading your hairs is gentler than tweezing them out, thus it is less likely to damage skin as it is gentler. However, it is only feasible for small areas of the skin, and the most popular area are the eyebrows or upper lip mustache.

  1. Bleaching

While the hair removal creams’ instructions vary from product to product, for bleach it is highly recommended that it shouldn’t be left on the skin longer than 10 minutes and kept away from broken skin and blemishes because of its concentrated chemical properties. However, it is great for facial hair such as sideburns and upper lip, and it can also be used to lighten arm hair. Don’t just brush the bleach carelessly as you use it, because every strand of hair needs to be coated fully from root to tip for it to work.

To contribute an article, please pitch your idea via email.

4 Tech Strategies to Enhance Travel

The thrill minus the inconveniences – technology has redefined traveling. The collective impact of the Web, Smartphones, services backed by technology, and the Internet of things has helped people travel more frequently and with great simplicity.

A few tech strategies are essential for that perfect travel plan. Here are 4:

1.    Planning the Social Odyssey

There was a time when traveling was a standalone experience confined to personal diaries and photo albums. Travelers took a trip to their preferred destination, took pictures with their dedicated cameras, and stored memories in their hard-covered albums that they could go back to. With the rise of portable technology and mobility, today travel is accompanied with mobile phones that can snap pictures for the digital consumption later and sharing like never before. In fact, even the actual ground zero of a travel idea has been complimented by always online cab services in cities across the world. Few destinations have remained unchartered in this era of the Internet of Things.

2.    Compliment Paper Maps and Handouts with Mobile Maps and Guides

Discovery is an essential aspect of travel. With the idea of getting lost almost being redundant over the past decades with better connectivity and easier access to geographical information, it has become easier than ever for people to go out there and explore. The thrill of travel is now devoid of the worries one would associate with it. Google Maps, Foursquare, and several other such services have live location tracking, navigation, check-ins, and even user reviews that serve as an overview for the itinerary.

3.    Get a Prior Idea about the Internet and Mobile Network Status at Your Destination

Modern day living is defined by two aspects – the real life and the virtual life. A hiccup in the internet connection can leave any end user under the radar, where the thrill of exploration takes one down the road of discovery. Before you begin however, take a look at the network coverage or ask your peers – an initial idea about when you might have no access to the internet can help plan your fallback strategy when you lose connection.

4.    Get a Sense of the Wanderlust from Online Communities

There are several online communities on the internet that are dedicated to sharing their own experiences. In fact, several established travel bloggers share their own experiences over a period of time so that potential travelers can get the vibes of the experiences in store for them and what to expect. Whether the emphasis is on a campervan hire for that nomadic feel of a home away from home, or the travel and stay services at the most prominent location, there is user feedback readily available out there on the internet. Dedicated Groups and Pages on Facebook, and hashtags and hyperlocal tagging on Twitter and Instagram are other two resources that have added to this experience.

Planning is essential, and this is only the beginning of an itinerary. Technology has only recently started seeping into our lives, after all.

To contribute an article, please pitch your idea via email.

The Rise of Automation in the Manufacturing Industry

The turnover of the global logistics industry was estimated at USD 4 trillion in 2016, accounting for more than 5 percent of global GDP. It naturally follows that any disruption in that industry will have a profound impact on the global economy. It therefore becomes imperative for the industry, consumers and governments across the world to be prepared for the disruptions that technology is going to cause in the next few years.

The evolution of 3D printing is expected to result in decentralisation of manufacturing, with production units likely to move closer to the end market. That means the current scenario of finished products being mass produced and then shipped to users across the world will give way to one where the role of the logistics industry will be increasingly that of last mile delivery.

That naturally means that the existing operating models involving asset-heavy companies will give way to Uber-like sharing models, where the service provider might only be a facilitator acting in partnership with several collaborators. It is probable that startups will play a major rule in facilitating the last mile delivery, which remains a daunting challenge for the industry.

Increased automation will result in further time saving in the future. As it is, technology has evolved to a point where weighbridges and truck scales can capture data even while the vehicle in in motion. Drones provide a viable alternative for last mile delivery of goods. That however, is but the beginning. It is likely that fleets will become semi to fully autonomous in the years to come. Rolls Royce, for instance, recently demonstrated an unmanned commercial vessel that can be controlled remotely.

One possible obstacle coming in the way of greater automation is the regulatory environment. For instance, laws in most countries do not allow (or even envisage) unmanned vehicles. While the necessary technology is rapidly emerging, a critical mass- in terms of the number of countries adopting it- will be a prerequisite for commercial viability.

There are no such worries with respect to another aspect of the logistics industry that is expected to undergo a dramatic transformation: operational control. The Internet of Things (IoT) is currently used primarily for tracking of consignments, however the scope of its applications will expand to hitherto unchartered territory. For instance, IoT can be used for real-time monitoring of the condition of equipment, allowing preventive maintenance, instead of loss of time and money due to machine breakdown.

Another area where technology is expected to cause a paradigm shift in the industry is the use of big data. Experts believe that the logistics industry could make a transition to a data driven industry, where information will assume nearly as much importance as the ability to move the goods. Predictive models driven by big data can help companies predict demand and plan the movement of goods even before the order is actually placed.

There is no doubt about the fact that the above changes will eventually come to pass. The onward progress of technology is inescapable. It is incumbent on the industry and policymakers to contain the socio-economic repercussions of technological disruptions.

To contribute an article, please pitch your idea via email.

The Tech Taking the Hassle out of Air Travel

Last year around 3.8 billion people took to the skies for business or pleasure, and that number is expected to double over the next few years. Improvements in technology and a desire to innovate have seen airports and airlines around the world begin to embrace the exciting changes in travel and start using technology to send passengers personalized information about flights, reservations or other travel arrangements, right when we need them the most.

From a customer’s perspective, mobile apps are the most visible evidence of this technological shift. Airports, airlines, hotels, and even cities have turned to mobile apps to provide solutions and improve the customer experience. It goes further than the ability to carry around travel documents, or access a translator or currency converter from the one device. For every problem a traveller might face abroad, there’s an app to help them solve it. Arrived at the airport and want to know where to find the nearest toilet or gift store? There’s an app that will point you in the right direction. Having trouble understanding the signs or menus in a foreign language? There’s an app that will translate them for you. The app offered by the Marriott chain of hotels allows guests to request toiletries and towels as well as check out, directly from their smartphone. Some airlines are even using RFID baggage tags on luggage and using apps to let passengers keep track of their bags.

But behind the scenes technology is improving the systems and thinning out the queues and cutting out the hassle of getting from check-in to the gate.

E-Visas and integrated management systems have completely redefined the travel and tourism industry, making visas easier for travellers to obtain and for government officials to track. The process to obtain a Malaysia tourist visa or Vietnamese tourist visa is about as much effort as ordering a pizza online. But visas aren’t the only documents going electronic, passports could also become a thing of the past. Australia started trialling the use of cloud passports back in 2015, with New Zealand also following suit.

Biometrics have also begun to make the dream of paperless airports into a reality. Earlier this year SITA began work with JetBlue and US Customs and Border Protection to test a paperless and deviceless self-boarding process. Passengers who opt in simply pause for a quick photo, and biometrics and facial recognition technology do the rest. The trial at Boston Logan Airport in Massachusetts is proving to be hugely successful. But biometrics isn’t just streamlining our trip to the airport. Airlines, hotel companies, car rental agencies, restaurant chains, these are just a few of the service providers that are now experimenting with biometrics to see how they can cater to the individual traveller.

These innovations are just the beginning. Thanks to the wide variety of travel technology emerging, the airport of the future is set to be a less stressful and more efficient place, and we can all expect a smoother journey from now on.

To contribute an article, please pitch your idea via email.

Why UWA student businesses should self-audit

For the majority of small business owners, the term ‘internal’ or ‘self’ audit is hardly an inspiring one. When we think of audits, we tend to think of something only huge corporations do, something associated with accountants or comparing different quotes from auditing companies on review sites (ConsumerReports.com, Bestiews.com, etc). But the truth is, performing an audit yourself doesn’t need to be complicated or intimidating, and they’re a remarkably helpful tool for companies of any size, even small businesses.

Contrary to widespread belief, an internal audit can be performed quite easily, and without any exorbitant costs. Plus, when it’s over you’ll have a clearer understanding of the way your business operates. If you’ve been recording a loss, an internal audit can help identify problems hurting your bottom line or profit margins. But even if business has been booming, at the very least it’s going to alert you to any red flags that might trigger an official audit.

You don’t need to hire someone, or outsource the task; It’s as simple as sitting down with employees and collecting all the relevant information. Then once you have the data, create a timeline. Map every important event that took place in each department – meetings, key e-mails, proposal deliveries, new contracts, even your online presence! When you’re looking at auditing, you shouldn’t leave anything out. Make sure you’re recording everything that is relevant to the business.

One of the most important things you can do is keep written reports. Ensure they outline not just key issues, but also the plan for dealing with them. This information can be a huge help when it comes to determining what is working for your business and what isn’t. The entire point of an internal audit is to acknowledge problems, and correct them.

I was once assigned to audit a Dutch verhuislift huren (Dutch for “rent-a-lift” company) where the environment for businesses is highly regulated. Because Dutch Law requires companies of all sizes to perform an annual audit, the company had spent time before I arrived on the scene, preparing their own reports, balance sheets and information about employee numbers and turnover. The resulting audit was a breeze thanks to the internal work they had already done.

An audit can be tedious, especially if you haven’t been keeping accurate records. E-mail communications, proposal revisions, social media initiatives, charity donations, pricing changes, contracts… there are very few documents that you won’t want to keep some record of. If record-keeping hasn’t been your forte, then there is legitimate value to be found in going through the exercise of an internal audit to help you get your information management processes up to scratch.

When you take on the task of performing a self-audit, your main priorities should be establishing an understanding of day to day processes and methods in the business, and recommending improvements to be implemented. But when is the right time? Trick question! There is never a wrong time! Auditing internally is one of the best ways to help your business succeed and grow!

To contribute an article, please pitch your idea via email.

© 2018 AusTech

Theme by Anders NorenUp ↑

Skip to toolbar