Entrepreneurs have been the heart and soul of the business industry for years now, but as the industry changes, so do the kinds of entrepreneurs that make up the industry. In a world where technology reigns supreme, traditional methods of entrepreneurship are either forced to modernise or be completely reshaped to remain relevant. As technologies continue to further envelope the world, new and emboldened forms of entrepreneurship are being introduced and utilised now more than ever. Running a successful, thriving business no longer requires entrepreneurs to sit in an office, being stuck behind a desk. These days, businesses can become empires regardless of if their leader sits in an office in a sky rise building, or leads the project from the comfort of their own home. The introduction of the technology behind the internet has ignited a thirst for a more convenient, easily accessible way for the masses to embrace brands and businesses. Entrepreneurs are using this general thirst for convenience to their advantage, creating and running blogs and websites that make their business stand out among the masses of competition. While it is true that blogging can prove to be an incredibly powerful tool for entrepreneurs, it can also evolve from a useful tool into a full-time job, the heart of an empire.
There is a preconceived notion in entrepreneurship that once someone has a steadfast idea, it just takes a little hard work and then the business will flourish unattended. Brands are now finding themselves temporarily shaken when the traditional business models and methods no longer work for them. In this tech era where the entire world is seemingly grasping to stay connected, brands that focus primarily on community-powered generation take the lead as modern titans of industry. It is a time consuming, rocky process, but the individuals that put in the work often find that their hard work is brought back to them tenfold in the form of a consumer base that is strong and a business that is powerful. One of the most surprising – and arguably the most successful – kinds of entrepreneur is a blogger. Bloggers can turn their side project blogs into a full-time (and then some) career, now more than ever, by using their natural talents to develop and nurture a virtual brand that turns into something with unprecedented value.
Writing naturally is where some bloggers can go wrong is focusing too much on what they think is necessary. Writing naturally can be daunting when one begins (as is any new job) but once the process begins and individuals get a concrete understanding of what the blog means to them and to their prospective audience, it quite often flows naturally. Using a blog to demonstrate one’s brand concepts, inspiration, and ideas can mean the difference between lagging behind the pack and sprinting miles in front of it. Blogs – like most modern concepts – create opportunities that traditional means cannot offer, giving those that run blogs an edge over the expected. While creating original content can be time-consuming, it also allows entrepreneurs to solidify their business but using tools and skills that give their online spaces a unique voice that none of their potential competitors have.
And it is not just older, more seasoned entrepreneurs that are giving blogging a go. Students are using virtual platforms to reach out to and engage with wider audiences that can further and excel their personal brand. This experience helps them to further shape their ideals about the industry while simultaneously giving them first-hand experience that can kick-start their address book of professional connections for later in their careers. Universities and colleges are making it their mission to encourage entrepreneurship in their students, and one way of doing so in an organic way is by emboldening students to consider starting a university blog. Being a successful entrepreneur used to mean clocking in hours upon hours from behind a desk, being forced to commit gruelling time to a project that perhaps felt like more effort than it ended up being worth. Now, even students still practicing their fields can break into the entrepreneurship club early, giving them an edge for the future. Being a game changer in any industry is tough, and that has not changed – what has changed is methods and tools that individuals are using to become titans of industry.
In a world that is constantly becoming more and more digitized, online platforms are becoming one of the front runners in business innovation. Gone are the days that being an entrepreneur meant years of long, hard, on-site effort. The hard work has not changed, but the geographical aspect has. Entrepreneurs no longer must use the typical, traditional means to build a brand and a name for themselves. Bloggers are the new face of entrepreneurship, and they are proving to be a force to be reckoned with…in a world that functions to reliantly on convenient access to content, bloggers hold the perfect cards to come out on top.