AusTech

Business and Technology Articles Contributed by UWA Students

Month: August 2018

Cancer fighting technologies in the 21st century

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Cancer, one of the leading causes of death and one of the many reasons why the insurance industry is booming. A health insurance comparison site would encourage that one should look into getting a plan when they are younger rather than wait till they are older as the rates and benefits deteriorate with age.

Despite cancer’s longstanding harassment of humankind, why hasn’t it been eradicated? Surely with all that technology is capable of, this disease should have disappeared along with the birth of a 3D printer. Unfortunately, cancer is not one disease but a term for diseases that exhibit the same mutated cells and therefore require many different strains of study.

  1. MasSpec – a device to detect early stages of cancer

Anyone can tell you the best chance of survival from cancer is early detection. The MasSpec pen, a small handheld device, is said to be able to detect cancerous tissue in 10 seconds. It works by releasing a drop of water which is then reabsorbed by the pen, and the device is plugged into a mass spectrometer, “a piece of kit that can measure the mass of thousands of chemicals every second”. This makes the pen and the kit a unit, and while the pen is quite affordable, the machine is much too expensive and bulky for it to be of practical use for every cancer patient. Scientists are trying to develop a smaller device which is not as costly.

  1. Keytruda – employing the body’s own immune system

Hailed as the “biggest breakthrough since chemotherapy”, Keytruda is an immunotherapy drug which stimulates the body’s immune system to fight against cancer cells. It has recently been approved for use and the first line of patients are those with metastatic lung cancer. While it might not be a standalone cure, it will potentially become a part of the holy trinity, otherwise known as the three pillars of cancer therapy which includes radiation, chemotherapy and surgery.

  1. Vaccines – preventative measures against the development of cancer

There are currently two known vaccines which are used commonly – HPV and Hepatitis B. Much like any other vaccine, these contain a strain of the virus and induce the production of its antibodies. These viruses are known to “cause or contribute to the development of cancer“. Another less known vaccine exists in Cuba for lung cancer and is in the midst of being made available in the States. However, due to clinical trials for the drug CimaVax, it has not been made public at this point.

  1. Smartphones – aiding research by running stimulations

A big part of cancer research is the amount of power and time poured into stimulations. By downloading an app, anyone can contribute to finding a cure for childhood cancer. Designed to be non-intrusive, it does not run when a smartphone’s battery is below 90% and only functions through wifi.

  1. Information – learning how to survive the disease

Too many people have succumbed to cancer due to alternative or holistic methods, without the proper understanding of what their disease is. While there are stories of patients recovering from cancer through non-proven methods, it would be unwise to do so without consulting with an oncologist. It is extremely important to comprehend the disease in order to combat it through informed decisions.

Role of SEO in Web Development

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Think web design and what instantly comes to mind is the look and feel of a website. Web development is the construction of a website for the internet. Web development can vary from a static, single page text to dynamic pages and internet applications. From the perspective of Search Engine Optimization (SEO), a website design includes all this and more. SEO is architecture of the website that encompasses everything that makes a site search engine-friendly.

Search Engine Optimization (SEO) goes beyond website development. It constitutes a range of activities such as content, keywords and title tags. Search engine optimization is a methodology by which developers make websites visible to internet programs that are constantly crawling the internet for new content. Search Engine Optimization is of vital importance to web design as even a well-designed website would be useless if no one has the wherewithal to find it. A web designer needs to strike a good balance between web design and SEO to create SEO-compliant sites that can be crawled faster and easier by search engines.

The SEO process features some crucial elements.

SEO boosts the ranking of a website on the web. Thanks to SEO, users searching for products that are available on an SEO website will be able to view the website immediately after typing the keywords.

The chosen domain should make sense, and all variations and sub-domains should lead to the main site and to a single version of the site. Example.com is the most commonly used domain name, but there are equally noteworthy ones.

Website hosting is the culmination of the website development process. The hosting should be fast, platform-specific and located in the vicinity of the audience as a slow website makes for unhappy users.

The content management system (CMS) has a major impact on the success of a business. One needs to ensure that a CMS is a good fit for business, rather than be swayed by the web company’s preferences.

Creating SEO-based content depends on various factors such as keywords and the actual content itself. Keywords, when used in different variants and placed in the proper context, provide a much-needed boost to search engine optimization. Variations are important as the same word can render the content repetitive and boring. Moreover, short content pieces should not use the same keyword more than three times and important keywords should be placed at the beginning of the text, preferably within the first 50 words. Data trackers play an important role in detecting people using the same keywords and determining appropriate keywords. It would pay to invest in SEO services from a digital marketing agency.

SEO is indispensable to web development and is driven by technological advances. One should, however, not lose sight of the human element as SEO rankings ultimately hinge on the extent of human interest.

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