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Think web design and what instantly comes to mind is the look and feel of a website. Web development is the construction of a website for the internet. Web development can vary from a static, single page text to dynamic pages and internet applications. From the perspective of Search Engine Optimization (SEO), a website design includes all this and more. SEO is architecture of the website that encompasses everything that makes a site search engine-friendly.

Search Engine Optimization (SEO) goes beyond website development. It constitutes a range of activities such as content, keywords and title tags. Search engine optimization is a methodology by which developers make websites visible to internet programs that are constantly crawling the internet for new content. Search Engine Optimization is of vital importance to web design as even a well-designed website would be useless if no one has the wherewithal to find it. A web designer needs to strike a good balance between web design and SEO to create SEO-compliant sites that can be crawled faster and easier by search engines.

The SEO process features some crucial elements.

SEO boosts the ranking of a website on the web. Thanks to SEO, users searching for products that are available on an SEO website will be able to view the website immediately after typing the keywords.

The chosen domain should make sense, and all variations and sub-domains should lead to the main site and to a single version of the site. Example.com is the most commonly used domain name, but there are equally noteworthy ones.

Website hosting is the culmination of the website development process. The hosting should be fast, platform-specific and located in the vicinity of the audience as a slow website makes for unhappy users.

The content management system (CMS) has a major impact on the success of a business. One needs to ensure that a CMS is a good fit for business, rather than be swayed by the web company’s preferences.

Creating SEO-based content depends on various factors such as keywords and the actual content itself. Keywords, when used in different variants and placed in the proper context, provide a much-needed boost to search engine optimization. Variations are important as the same word can render the content repetitive and boring. Moreover, short content pieces should not use the same keyword more than three times and important keywords should be placed at the beginning of the text, preferably within the first 50 words. Data trackers play an important role in detecting people using the same keywords and determining appropriate keywords. It would pay to invest in SEO services from a digital marketing agency.

SEO is indispensable to web development and is driven by technological advances. One should, however, not lose sight of the human element as SEO rankings ultimately hinge on the extent of human interest.