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The digital age keeps on pushing new frontiers and mesmerizing people each passing day – and websites play an integral role in such a reality. As the digitalization trend continues to expand the cyberspace, website development, content management, image, video and sound design as well as coding/programming gain more relevance as an occupation or hobby for millions of enthusiastic individuals.

The developing technologies and techniques catalyze this trend, which means internet companies, social media agencies, and online news outlets all require talented and educated personnel specializing in these fields. Web development stands out as the most important among all of the mentioned specialties. Constructive and innovative developers have a significant impact on market performance, popularity, and profitability, making them the sought-after employees for various types of online businesses.

With the issue of web development, having the necessary digital tools makes all the difference. Since most companies are indulging into the cyber domain with no hesitation or reservation, the search for great software developers becomes a hustle for them.

Most developers complain about the need to put up with infrastructural burdens as they end up spending countless hours just to build a framework for further applications. To tackle the issue, they rely on open-source systems such as Native Script, which eliminates the need for developers to work in groups in order to accomplish simple features. The introduction of JSS and CSS have made HTML-based development more content-oriented while JavaScript gave extreme flexibility and control over the web development processes.

In addition, reusable components and content enable new generations of developers to take on a multitude of challenges all at once while optimization efforts ensure that the finalized project is impressive. Subsequently, the customer has become more important in today’s world of web development. Developers and companies save a lot of time and effort by focusing on customer expectations as opposed to previous technical difficulties and obstructions, enjoying the benefits of virtually limitless communications with the Customer.

In today’s popular culture and consumerist society, trends are important to move units of profit and web development is no different than any other field of business. The 90’s are making a comeback in the sector as more and more developers are utilizing 90’s based themes to attract the attention of millennials who do not even remember these years. The idea is to invoke a sense of reprisal using symbols and motifs relating back to these years in order to recreate that feeling of progress and intuition for the future developments to come.

The ‘anti-design’ movement incorporates simplistic layouts and symbols to overhaul the sentiment that websites are designed by hand. Animated GIFs, for instance, are pretty common in such websites as they all are intended to freshen up the image of simplicity and raise attention to the relevance of content and not the presentation. AltaVista and Geocities are always great references to make use of the genius behind early works of the internet to remind the visitor of simpler yet more powerful times.

The internet era before Facebook and Myspace provides excellent insight into the minds of the developers who sought to utilize their existent capabilities to provide the best experience for their website visitors. This gives today’s highly capable developers the opportunity to maximize their performance on a more philosophical level.

The new trend in today’s website development is to make ugly, unattractive, and imperfect websites. Called “Web brutalism”, this approach is influenced by the works of Pascal Deville, the creative director of the “Freundliche Grüsse” agency in Zurich, Switzerland. Deville founded ‘brutalwebsites.com’ in 2014 to create designs of “ruggedness and lack of concern to look comfortable or easy” and reflect the true expectations of the new generation of internet users against “the lightness, optimism, and frivolity of today’s Web design.”

Receiving more than 100 site submissions daily, mostly consisting of streamlined applications or very simple handmade HTML code, the site also offers a Q&A section for coders and designers to initiate discussions of creativity and originality. Jake Tobin of trulybald.com states that he enjoys brutalism in web design because the movement does not have predefined aesthetic values or principles and therefore it becomes possible to overcome boundaries with ease. Similarly, Nathaniel Smith of tilde.town believes that best practices should be avoided at all costs in web design and an uncontrollable movement such as brutalism enables coders and designers to challenge the status quo and seek originality.