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Getting the online representation of a brand is so important to the brand’s potential for longevity, and while most brands have a strong sense of what they want their business to look like, to feel like, to represent, what many lack is the knowledge of how to bring that vision to life in its brightest, most engaging form – this is why web development companies such as Lilo have become prevalent in the industry.

Online presence is all about user engagement. Without web content that is user-friendly, informative, and exciting, most online businesses barely survive. In this tech-driven era, the value of digital marketing companies has never been higher. While clean cut design elements with lengthy coding behind them used to be the primary drivers in web development, 2018 is revolutionising the game, literally disrupting the traditional methods of web development and turning them on their heads. As users become more digitally dependent, they respond more to visual content that is easy to navigate, rather than highly informative but text-heavy web pages. There are four key drivers that, if used correctly, will revolutionised your online brand.

SEO landing pages is an interesting concept because it has changed so much since its initial inception. While SEO has historically been used to satisfy search algorithms (as large blocks of text) it has begun to shift and change in recent times. Google now caters specifically to the user experience, and as such digital marketing teams must rely on more than text-dominant pages if they want their work to rank.

Think of it this way: When a user clicks onto your web page, you have ten seconds to engage them before they opt out. Users typically read 20% of a page, so wasting precious SEO implementation by having large blocks of writing makes no sense. Instead, use the design elements to make that 20% guide the visitor to other areas of the website or other elements on the web page. SEO is changing, and you must now use more advanced design elements than simple text engagement – in a visual world, text is not always enough (especially online).

The power of animation is very much real, and in 2018 it is literally bursting into fruition as more and more online brands are finding it to be of great use to their digital marketing campaigns and overall online presence. Users love interactivity, and animation is the epitome of the concept. As users browse your website, they can feel included in the brand’s story – particularly when they first land on the homepage of your website. Gone are the days that brands used text to convey complicated messages, leaving mass reading for the user. 2018 is all about visual engagement, and animation is the dark horse in the arena.

Users thrive on visual content. While this is not a new concept, it has only recently begun to take shape as a key concept for user engagement. 65% of people are visual learners. It is no longer enough to hope to draw in users with text alone. While text and visual elements can and often do work together in perfect harmony, visual prompts like high quality photographs and videos engage the reader by laying the story out for them aesthetically, making it easier than ever for users to feel included, engaged with, and interacted with.

I’ll say it again for the people in the back: visual representation (both moving and still) is the number one in web development in 2018. You shouldn’t only want it, you actually need it.

Web apps pretty much speak for themselves. 89% of total mobile use for most people is spent browsing web applications. While a lot of brands have yet to expand their online presence to apps as well as websites, they must do so to become key players in the game. Users want ease of access, and attempting to navigate a website from their mobile device is often frustrating. A progressive web app will take out the frustration and effortlessly transition it into ease of access – placing your brand at the top of user-friendly concepts and interactivity.