We live in a digital age where we are positively immersed and surrounded by technological advancements and digitalisation. Everything has gone digital, in some form or another – especially the way we do business. Websites are the new stores. In short, a website is the modern, digitised equivalent of a storefront window. Thanks to the introduction of the worldwide web, traditional means of business are no longer solely viable. Not only that, but they are increasingly taking the back seat as websites and apps move in to take primary pride of place in the economy the world over. Having a strong website is like having a winning storefront window. This is how consumers first see the business. This is how companies brand themselves in their respective industries. And this is how competitors weigh up the competition.
When it comes to designing a website, there is something to be said about being open to creative miscalculation and growth. It does not matter where in the world the website is being created from. Website design Coffs Harbour can look entirely different aesthetically to a website created in Indonesia or Europe, but there are three key foundations that all websites today must have to be considered strong websites. This is especially true as the virtual landscape of the worldwide web continues to expand exponentially with every passing day, making it a more competitive stratosphere.
Bringing in the bots
We have begun to see the introduction of chatbots and automated emailing systems in recent years, but these concepts are now fundamental necessities of any website, and will remain so going forward. Now that investments and exploration of automated systems and machine learning are gaining traction, we will see the chatbot systems become smarter and more capable, and automated systems become stronger and faster. Having automation and machine learning concepts as part of a website is a marker of a strong website that is ready to ride the waves of tech advancement as they continue to grow.
Having a website is one thing, but having a website that connects to consumers in the strongest ways is another thing entirely. Consider the modern consumer. People are busier than ever, and they spend a lot of their time on the run between work, personal activities, and daily/weekly tasks. So, the only device they usually have on their person always is their smartphone. While desktop-centred website design was smart ten years ago, it is now crucial that websites work with mobile-ready design before anything else. This is the way that consumers are – and will continue to be – looking at businesses the most. Having a website’s design be mobile-ready first and foremost is the best way to reach the most people. If consumers go to a website and it is difficult to navigate on their phone screens, they are more likely to abandon it, regardless of how intrigued they were by the concept in the first place.
Minimalism is more
There is nothing more frustrating that clicking into a site and being bombarded with bright colours, an abundance of information, and no sure-fire signs of how to navigate the website. While it is important to have burst of colour, video and photo imaging when necessary, and information about the business and its services, minimalism is always more. Clean website design with smart overlays is the only way to go. Consumers will rejoice in being able to navigate the website easily, and it will leave a good impression – the perfect cocktail for consumer trust and loyalty.