Starting a successful company always means having a stellar website. There are a lot of little details that go into building a great site, but you will want to make sure it all looks amazing before launch. The best way to get your site up and running is to follow these steps:
Buy a Domain Name for Your Site
The very first step is finding a domain that goes along with your company. This seems like an easy step, but deciding on the perfect domain feels nervewracking. Make a list of the available domain names that you are considering. Often the most popular domains are pretty expensive to purchase. Website domains with alternatives to “.com” are becoming increasingly popular. Depending on your comapny, consider using “.ai” or something else unique.
Download a Template that Matches Your Branding
Web design is incredibly hard. You have a few options in this area. There are some websites that have made web design a lot easier, but you still want your website to look unique and unlike anyony else’s. You can head to Envato Elements to download unique templates that make your website look amazing, but also customizable.
Sites like WordPress, Squarespace and Wix give you options to designing with their templates, but it is a little bit more complicated. Look at all your options before launching—you never know what you like until you try new things.
Get a VPN Running on Your Working Desktop
Security and safety are important especially for new companies. You will want to find a VPN that works for your desktop work computer. This is just a good safety precaution in case someone tries to hack you. Head to a site that has a Hoxx VPN Review and other VPN reviews so that you can find one that works for you. You are better safe than sorry in the safety category.
Use Digital Marketing Tricks to Promote Your Site
Now that you have your site designed, domained and secured, you are ready to start promoting it. Start with on-page SEO. If you don’t have experience, you might be better off contracting an expert to do an SEO audit and update. This isn’t a one-time thing you will need to do. SEO is always shifting and needs updating. You might be better off learning how to update for SEO strategy yourself in the early stages.
Running social media ads to targeted audiences is another way to get people to go to your website. Start with Facebook ads and Instagram ads, then start branching out into sites like YouTube and LinkedIn. Social media advertising is the perfect way to get people to be aware of your business and the new site.
Once you have taken all these steps, sit back and wait for the results to start happening. Of course, websites take upkeep and hard work. Getting the basics done in the beginning is the hard part, but worth it to have a site you are proud of.