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The modern world is positively encapsulated in all the feats of technological advancement and rapid digitalisation that we have brought to life. The place that we live in exists the way that it does, because we were determined to always further our species’ reach, our progress. Each and every accomplishment in technological innovation has its own unique pull, its own exciting impact it has – and continues to – made on the world. Social media is one of the most impactful of them all.

While most (if not all) technologies have a significant impact on the way of the world, there are not many that manage to beautifully encapsulate not only their initial purpose, but additional means of measure as well. In the case of social media, it started out as a means of communication on a global scale, and it has since bloomed to be an empowering business strategy for companies across varying industries, all over the world. It has not been an easy road, but social media has proven time and again to be valuable, even despite the challenges.

Technology brings the dawn of a new era

Before technology became a mainstream global fixation, life was a lot different to the way than it is today. Some people could say life was much simpler in those days, and others would say it was lacklustre, uninspiring, without excitement and power. Realistically, however, the main difference between life back in those days, and life today, is the scope of impact we have. Technologies brought with them the dawn of an all-new era in our species’ time on Earth.

Social media changes global communication standards forever

Without a doubt, social media is one of the most inspiring and all-encompassing feats of technological advancement there is. When social media first became a mainstream effect, it changed the way that people communicated tenfold. Prior to social media dominance, communication across oceans and around the world was a lot more time-consuming and far costlier. Then, social media changed everything in one foul swoop. Suddenly, people did not have to wait weeks for letters, having to spend an insane amount to send and receive them.

Social media changed everything, in all the best ways. And the more that the technology behind social media advanced, the whole world jumped on the bandwagon, and social media quickly became a staple in the everyday lives of people all over the world. These days, we are positively obsessed with social media. People can buy real Instagram likes to boost their profile image. Individuals can and do know how to create the perfect image on social media – even if that is not the way that their real lives look like all the time.

The power of social media today

These days, the role of social media has ballooned spectacularly, from being an online network for social communication, to being that plus the innovative digital marketing strategy that has completely changed the world of business. Social media is the multitool of the digital age, and it has just started to ramp up even more. This is just the beginning for social media as a multitool for the digital era, and it is indeed a bright start.