When thinking about the evolution of film technology, most (if not all) people can agree that Disney is, and always has been, a leading powerhouse of an example of how to get it all right. In recent years, it has not taken a genius to note and be entirely aware of the fact that Disney is the entertainment powerhouse that knows how to keep bringing in the audience. In fact, most of the movies playing now, and even this entire calendar year, have come from Disney and its acquired and partner film studios. That in itself says something spectacular about the power of Disney.
This is a film and entertainment company that has learned how to artfully master film technology in every stage of its evolution, establishing itself as a leading force in animation and entertainment in the process. From its first feature film in 1937, Snow White, to the 1995 Disney Pixar masterpiece Toy Story, and right up to the live-action spree Disney is embodying in 2019, the magical evolution of Disney’s all-encompassing take on film technology throughout the years has been nothing short of astounding.
2D animation fixation begins with Snow White
When Snow White was first released in 1937, it spurred on a love for the aesthetic that the 2D animation artists for the film and entertainment company could so beautifully capture. There was something magical about this era of film technology. It was a time for the animation empire that was both profoundly exciting and overwhelmingly intricate. And it would ultimately come to be renowned as the moment that Disney further solidified its hold on audiences around the world. While Disney has been creating before the release of Snow White, it was this animation sensation that really solidified Disney’s hold.
3D rendering film technology revolutionises with Toy Story
By the time 1995 rolled around, and Disney and Pixar’s first full-feature 3D collaboration Toy Story came to fruition, 3D rendering was only just beginning to take form. In fact, Toy Story was the first fully 3D-rendered animation feature film. It was a movie that showcased the brilliance of film technology at a time where it truly was all up in the air. Since then, 3D rendering film technology has gone on to produce many award-winning and award-nominated Disney masterpieces – as well as paving the way for 3D rendering technology to be a widely-utilised film technology across the industry.
CGI domination with live-action spree in recent years
Recent years have seen many “live-action” adaptations of former Disney stories come to live, and they are all powered by either mostly or entirely CGI (computer generated imagery) film technology. Taking 3D rendering technology to an entirely new level, CGI has allowed for classics and new originals alike to light up the screens and take away the breaths of viewers around the world. Disney has once again proven that it is a leading innovator in film technology with its masterful use of CGI film technology. The most magical part? The best is yet to come.