Business and Technology Articles Contributed by UWA Students

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The Basics of Fashion Marketing


Fashion marketing refers to the marketing of fashion-related products and services. Primarily, the marketing teams’ focus on advertising clothing, makeup, shoes, bags, and much more. Both online and offline media techniques are used for fashion marketing. The most significant aspects of fashion marketing are identifying the target market at whom the clothing is aimed and then finding the right place to attract target customers – it achieves the objective clients, it is anything but a simple occupation using all necessary means. A vital element of this concept of marketing focuses on defining the target markets. A marketer will decide where the product should be sold so that the company could get maximum profit out of it. Displaying of the products also plays a vital role and it shows the creativity of the marketers.

It is a pluspoint for a marketer of the fashion industry to know about the changing trends of fashion. A marketer should be well versed in both marketing and business. This way, they will be able to design related advertisement, market them, and lure the people into buying more.

Importance of Fashion Marketing

Fashion marketing holds the same significance as that of fashion designing. To make a design worth competing in the fashion industry, a marketer would play a critical role. Without proper marketing, a worthy design will not get its rightful place in the market. Fashion marketing helps sellers connect with potential buyers. With more sales, a designer’s success is guaranteed.

With fashion markets, the idea is more than just selling clothes. It is about the aim and the idea the designer is trying to present with his or her design. Fashion marketers help designers in becoming a brand that may get recognition of buyers. It needs to be understood that design alone is not sufficient to take over the market.

Social Media and Marketing

With the advancement of the Internet, it is now possible to market design in any part of the globe. Big brands today have international significance due to the traits of social media marketing. In fact, the companies that succeed today have a highly dense social media presence and are able to overcome marketing and business challenges right from the comfort of their offices via computer screens.

Taking an example of Google would help in understanding it easily. Google AdWords presents promotions relating to never-ending ventures made by the client. In the event that an individual looks for items identifying with design on the web, Google presents promotions relating to those themes to draw in that person. Fashion businesses that take up promotions with Google AdWords would get introduction each time an individual scans for something identified with their items.

Everyone is aware of the importance of Facebook and Twitter when it comes to social media marketing. With most, if not all major clothing brands having their business pages on Facebook, there is a huge virtual mall for buyers. People are able to see their favourite brands’ products like dresses, women’s leather jackets, tops, promotions, and accessories online. They are also able to see nearby locations of their favourite brand outlets via social media. Social media websites have made dreams come true.

Points to Consider When Choosing a Fashion Marketer

Being a starter in the fashion industry requires extensive planning. It is why it is essential to choose the right people to work with. While choosing a marketer it should be kept in mind that experience counts. A marketer should be able to grab the designer’s aim and idea and present it to the buyers. He/ she must know what tricks and traits could lead the designer to succeed in becoming a brand. Moreover, the work of a marketer does not finish with the launch first batch of the design. Success of a fashion designer is the success of the marketer as well.

4 Steps to Building Your Own Company Website

Starting a successful company always means having a stellar website. There are a lot of little details that go into building a great site, but you will want to make sure it all looks amazing before launch. The best way to get your site up and running is to follow these steps:

Buy a Domain Name for Your Site

The very first step is finding a domain that goes along with your company. This seems like an easy step, but deciding on the perfect domain feels nervewracking. Make a list of the available domain names that you are considering. Often the most popular domains are pretty expensive to purchase. Website domains with alternatives to “.com” are becoming increasingly popular. Depending on your comapny, consider using “.ai” or something else unique.

Download a Template that Matches Your Branding

Web design is incredibly hard. You have a few options in this area. There are some websites that have made web design a lot easier, but you still want your website to look unique and unlike anyony else’s. You can head to Envato Elements to download unique templates that make your website look amazing, but also customizable.

Sites like WordPress, Squarespace and Wix give you options to designing with their templates, but it is a little bit more complicated. Look at all your options before launching—you never know what you like until you try new things.

Get a VPN Running on Your Working Desktop

Security and safety are important especially for new companies. You will want to find a VPN that works for your desktop work computer. This is just a good safety precaution in case someone tries to hack you. Head to a site that has a Hoxx VPN Review and other VPN reviews so that you can find one that works for you. You are better safe than sorry in the safety category.

Use Digital Marketing Tricks to Promote Your Site

Now that you have your site designed, domained and secured, you are ready to start promoting it. Start with on-page SEO. If you don’t have experience, you might be better off contracting an expert to do an SEO audit and update. This isn’t a one-time thing you will need to do. SEO is always shifting and needs updating. You might be better off learning how to update for SEO strategy yourself in the early stages.

Running social media ads to targeted audiences is another way to get people to go to your website. Start with Facebook ads and Instagram ads, then start branching out into sites like YouTube and LinkedIn. Social media advertising is the perfect way to get people to be aware of your business and the new site.

Once you have taken all these steps, sit back and wait for the results to start happening. Of course, websites take upkeep and hard work. Getting the basics done in the beginning is the hard part, but worth it to have a site you are proud of.

Social Media, Opportunities and Constraints: A Wake up Call to the New Generation of Users


The need to communicate and socialize is a strictly human one and has always defined human culture at a fundamental level. With the introduction of social media into modern life, the rate, speed and extent of such communications and interactions have increased dramatically, adding a cyber-element of cohesion and at times, confusion, into real human life. The cyber space also became a huge marketplace for individuals and businesses, offering possibilities to find or post job openings, create online marketplaces and sell goods, start Facebook or Linkedin business pages promoting companies, products and services or simply buy and sell Instagram accounts as well as followers. As a result, the developments observed in social media have begun to have almost a direct impact on real human life, turning social media use into an addiction for those who wish to stay on top of their game and profit.

Instagram’s explosion into the world of social media began in 2010 with the platform’s launch and intensified when Facebook’s acquired the company in 2012 with new personnel, capital and technologies made available for the company’s growth. The latest addition to Instagram’s power in social media is Instagram Checkout, an add-on that will enable users to shop products directly on Instagram without having to visit external sites. Currently 20 beauty and fashion brands are enlisted within the system’s directory with more companies to come, “ranging from Zara and H&M on the more affordable end, to Balmain and Dior on the higher end.” Currently, Instagram users spend approximately 53 minutes a day on the platform, giving influencers extreme power over their attention spans, while Instagram has already begun technological investments to offer the best services for the companies to be listed on its marketplace. The idea is to create an efficient global marketplace and charge member companies a certain selling fee to finance Instagram’s associated operations and earn the company extra income. Estimates show that a company advertisement on Instagram stream will bring as much as $2 billion a year so it is expected that companies will literally be lining up to be featured in the marketplace, regardless of the amount of the service fee.

Naturally, social media requires regulation and legal control just like any other business sector which prompted the Australian parliament to pass a new legislation to “criminalize Internet platforms for failing to remove violent videos and audio” following the recent terrorist attack carried out on two mosques in Christchurch, New Zealand by an Australian gunman. The new legislation puts significant pressure on social media executives as well as content and hosting providers with possible punishments of jail time up to three years for individuals and 10% annual revenue fines for companies, in the case that they fail to remove violent content from their platforms uppon legal request. The mentioned terrorist’s live footage of the terror attacks in New Zealand remained available on Facebook close to an hour from the beginning of the live broadcast, spreading around social media rapidly and generating 1.5 million copies over the next 24 hours, all of which were deleted or blocked by Facebook within 24 hours. The Australian politicians are concerned about the lack of responsible involvement on part of online content streaming sites such as YouTube, Twitter and Facebook and believe that such a legal obligation will motivate these companies to be more precise and careful about such incidents and help law enforcement with possible interventions.

Russia is one of the strictest countries with respect to expression of political opinions and the Kremlin has a rather shady record of dealing with dissidents, making it no wonder that the Russian government is more than ready to take the necessary measures to limit political expression in the cyber domain as well. A recently approved law is a great example of such an inclination with “stipulates fines of up to 100,000 roubles (£1,155) for ‘indecent’ online posts that demonstrate a ‘blatant disrespect for society, the country, Russia’s official state symbols, the constitution, or the authorities’.” The definition and scope of ‘blatant disrespect’ is rather ambiguous and opponents of the law fear that online comments can be manipulated or their meanings can be misinterpreted purposefully to justify persecutions while the proponents of it are praising the courage of the Putin administration to draw the line between acceptable and unacceptable criticism. Heavy speculation rotates within Kremlin circles that Vladimir Putin is an extremely sensitive person to perceived insults, reminding the public of how he directly targeted a parody TV show called ‘Kukly’ (Puppets) airing on NTV because in one episode he was depicted as an evil gnome, cursing at other characters. As a result, the TV station was taken over by the Russian state and all the Putin related remarks were removed from future broadcasts.

The Automobiles Industry and Change: Used, New and Electric


Modern day business operates on its own unique premises and dynamics but it is almost never debated that automobiles is one of the most important business fields in today’s global economy. Cars not only help people and cargo get around but are also a great source of income as their commerce is common virtually in every part of the world, creating hundreds of billions dollars’ worth of revenue for numerous parties involved. Whether it be selling cars through dealerships, running a cash for cars operation, supplying the market with cheaper spare parts or operating a repair and maintenance shop, the players in the game are always bombarded with new products and alternatives. Such fast-paced market dynamics make it a necessity for such players to be on track with novelties and developments at all times, consequently turning information into gold for all the parties operating within the market.

The new name of the game in the industry is electric cars after Tesla’s legendary entry into the markets with its revolutionary products that raised the standards and levels of competition in the industry. In the more environmentally aware parts of the world such as Scandinavia, the new trend has already gained substantial heat as in 2018, 58% of all cars sold in Norway were electric vehicles, with Tesla’s widely popular Model 3 “accounting for nearly 30 percent of new passenger vehicle sales.” Out of the 18,375 new passenger cars registered in the country, 10, 372 produce zero emissions, which signifies a 100% growth rate compared to March figures of 2018. Similarly, more than 5,300 Tesla Model 3 sedans were registered in March of 2019 with no other carmaker enjoying more than 10% of total sales. With 3,469 new hybrid cars sold in its market, Norway seems to be heading towards success with its plans to transform its automobiles market to include only environmental friendly vehicles in the near future as the government continues to offer benefits such as exemption from sales, import and road taxes for zero-emissions cars.

As much as the producers in the industry would love to supply all the customers with brand new cars every year, the second hand cars market has always remained as a great alternative for those seeking more bang for their buck and the US market is presumably one of the largest in the world. For an average of 14 million new cars sold in the country, there are 40 million used cars sold every year through 45,000 independent and 18,000 new dealerships. The average price for a used car is $19,741 while dealerships in the state of Michigan offer used cars for an average price of $16,489 and the dealerships in the states of West Virginia and Arkansas offer the youngest used cars with an average age of 3.9 years old. Used cars sold in the state of South Dakota have an average mileage of 80,000 miles due to the large size and dispersed regions in the state, while Alaskan used cars offer the lowest average mileage due to the compact organization of the state. With respect to the brands dominating the market, Ford, Chevy and Honda emerge as the leaders with first spots in twenty-two, ten and seven states accordingly. Ford’s F-150 model has been topping the American automobiles charts for popularity as it has been the most sold car model in American for the last 33 years, with the scenario repeating itself in the used cars market too.

Second hard cars have always been a hot spot of market activity and creative minds have always won in the competition. Craigslist is one of the newer phenomena in the market as it allows buyers and sellers of cars to connect directly, allowing rich content to be published for better communications. Recently, a user made the social media headlines with a brutally honest advertisement for his 1999 Toyota Corolla, attracting tens of thousands of visitors to the site and generating even more Twitter reactions. What the user did was ingenious as the technically inferior aspects of the vehicle were directly mentioned such as no Bluetooth, no sunroof, no fancy wheels, no rear view camera while the standard features such as “a transparent rear window” were highlighted to assure potential buyers that the car “will outlive you” and will also “outlive your children.” The outcome of the seller’s honest attempt is still unknown as Craigslist quickly removed the advertisement from its website but statements such as “let’s face the facts, this car isn’t going to win any beauty contests, but neither are you” most definitely reduced the chances of success for the bold seller.

The Social Media Trends to Watch


The social media is a phenomenon of the new millennium. Its numbers have crossed more than 3 billion users worldwide, becoming a primary means for businesses, politicians and decision-makers to reach their audiences. And there is a lot more to the social media story than Facebook, Twitter and WhatsApp, as indicated by the evolving trends in social media.

Rise of Private Groups

Facebook Groups took off in 2018 as a means for brands to connect directly with fans. Facebook Groups allow a company to participate as a Business Page, post Live videos and facilitate social learning. These groups are meant for engaging with a large audience and garnering the necessary feedback.

Emergence of Chatbots

Internet chatbots date back to the days of AOL messenger. Chatbots have evolved considerably since those times and are now being integrated with social media. Businesses are using chatbots to establish social connection with the customers on social media. In an indication of things to come, the new Facebook Messenger platform saw the number of chatbots soaring to more than one lakh in the very first year of its inception.

Stories Everywhere

The social media platforms have metamorphosed into story-telling platform, which is good for brand building. Instagram Stories have received a major boost due to AR filters, Facebook has added Stories to personal accounts, Pages and Groups, while WhatsApp and YouTube have also invested in Story-like features. The evolution from basic features to branded storytelling snippets and integration with shopping features will only jump further.

Thriving Live Video

Live video content is making huge waves and is set to become a crucial part of marketing strategy. Consumers love video content, with estimates suggesting that 2/3rd of the audiences prefer watching live video as opposed to reading social media blogs.

Influencer Marketing

Influencer Marketing makes use of micro influencers to drive traffic and sales. Companies hire the services of Instagrammers and Snapchatters to promote their brand and manage their social media profile. Micro influencers are people who have a strong following on social media channels, with numbers typically ranging between 1,000 and 90,000.

Paid Advertisements

Businesses need an active presence on the social media and they know it. They build profiles on multiple platforms and update these on a regular basis. Companies pay for advertisements in order to take their social media strategies to the next level. Facebook alone has more than six million advertisers and Instagram has more than two million monthly paid advertisers.

Social Listening

Social platforms are listening to the conversations taking place on their platforms. If you are discussing something with friends and see a related advertisement on the social media, you can attribute it to the ears of the social platforms.

Augmented Reality

Augmented Reality takes the real and modifies it. The Pokemon Go gaming app is an example of Augmented Reality. The app accesses the user’s camera and adds fictional elements to the screen. Social media channels are implementing augmented reality on their platforms to provide and enhance the customer experience, with Snapchat’s face filters being a case in point.

To Make Digital Marketing Effective, Go Back to the Basics

International-Telecommunication-Union-BRANDSPURNGAsk a business owner for a list of the things that most often overwhelm her, and she may well place digital marketing at the top. That’s not unusual: Most business owners feel as if there’s too much to learn and do, and too little time to do it.

But it doesn’t have to be this way.

Five Steps to a Simpler Digital Marketing Strategy

Between content marketing, social media, SEO, PPC advertising, web design, conversion funnels, email, direct messages, and dozens of other marketing functions a business might tackle, it’s easy to lose sight of the big picture. If you aren’t careful, you could end up missing out on a golden opportunity to reach new customers and expand your brand.

Setting aside all the noise that surrounds digital marketing, the core tenets and responsibilities remain simple and familiar. Contrary to popular belief, you can simplify your efforts.

Below are five practical suggestions.

  • Establish 3 to 5 Core Marketing Objectives

It’s easy to get sidetracked in digital marketing if you’re not clear about what you’re trying to accomplish. But if you don’t let that happen, it can be oh-so-easy to hunker down and focus on the marketing tasks that matter because you know what you’re aiming for.

Before you do anything else, sit down and establish a list of three to five core marketing objectives. These will be the filters through which every marketing decision — big or small — will pass.

  • Clarify Your Brand Voice

The next step is to clarify your brand voice. It’s imperative to have a solid grasp of your brand’s identity and how you expect to convey it to your target audience.

A strong brand voice maintains consistency and makes it easy to facilitate communications that are meaningful and “on brand.” It also makes the challenge of establishing trust with customers much more smooth.

You can use this to shape a style guide that will help you create useful and high-returning content.

  • Streamline SEO

Too many firms overcomplicate SEO by adopting complex strategies and techniques. Although there’s an undeniably technical facet to SEO, the fundamentals are absurdly basic.

Experts suggest following a simple 1-2-3 SEO process: (1) Find the appropriate keywords, (2) Optimize the site for those keywords, and (3) Develop content about those relevant keywords. Each of the steps requires work, but don’t fall for the notion that you have to do ten tasks at once.

  • Use Minimalist Design

Complicated web design with intricate graphics and lots of motion aren’t necessary. If you study some of the leading brands in your space, you’re apt to notice that they rely on minimalist design to get their branding cross … and this should be good news for you.

Minimalist style takes skill, but it doesn’t require a massive investment. You can excise a lot of unnecessary brainstorming from the process and use your creative energy in other areas.

  • Focus on One Social Media Platform

Who says you need a social media presence on Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, Periscope, Foursquare, and every other platform in between? If you’re investing in all these channels, the odds are you aren’t doing a very good job on any of them.

Instead, focus in on just one top social media channel, such as Instagram or YouTube. If you pour all your time and creative energy into this profile, you’ll extract far more value over the long run.

It’s better to have a few hundred loyal, engaged supporters than thousands of shallow, disengaged followers.

Simple is Better

There’s a common assumption that the harder you work for something, the better the results will be. But too often, this becomes little more than a justification for sunk costs.

The truth is that the simplest tasks often yield the highest return on investment — especially in digital marketing. Instead of overwhelming yourself with complex marketing initiatives and challenging strategies that demand substantial amounts of time and financial resources, simplify your approach.

If you do so, you’re more likely to save time, money, and creative energy … all of which could be reallocated toward strategic investments in other areas of the operation. Simple is better. The sooner you recognize this, the quicker you can move forward.

The necessity of digital marketing for all modern businesses


The world is steadily moving towards a more tech-driven future. This has been a certainty for quite some time now, and we are now currently amid the transitory stage that takes us from here to there. It seems that everywhere we look, we are positively immersed in and surrounded by feats of technological advancement and rapid digitalisation. We have created this world, and we are now navigating our way through what will eventually come to be known as its introductory stages. Presently, tech is all around us. Whole industries have changed, and even the way that those industries advertise has as well. Digital marketing is the new norm, sending some businesses catapulting into infamy and success, and others crumbling to dust in the dark.

If nothing else, it is a certainty that all businesses must now adhere to at least some digital marketing strategies if they want to keep ahead of the game – and of their competition. Some businesses will have someone in their ranks who understands and manages digital marketing prospects quite well, which is a fantastic bonus. And for the companies that are not familiar enough with digital marketing efforts yet to take control of their strategies, getting the professional assistance of a digital marketing agency takes all the guesswork out of the process. So, we know that digital marketing is fast becoming a central advertising and marketing concept across the board, but why?

The world is going digital

We have known for quite a while now that the world is going digital. This has been a virtual certainty for a while, but in these last couple of years it has well and truly sprung into realisation. Surrounding us on all sides, in all regards, streams a consistent thrum of technological advancements and digitalisations. Technology has taken hold, and it now refuses to let go. We have electricity. We have digital entertainment. We even have the beginnings of the autonomous automotive industry. And all of this is only the beginning. So, naturally, of course it comes as next to no surprise (if any at all) that digitalisation has taken hold of marketing as well.

The consumers no longer respond to solely traditional marketing

Modern consumers have grown up and lived amongst high-scale tech and digitalisation for most (if not all) of their lives, and it shows. The traditional marketing concepts and ideals that once held firm and were successful across the board are no longer solely efficient. Of course, traditional marketing still holds its place (and likely always will), but there is the steady understanding that those traditional marketing strategies are no longer enough on their own. Consumers respond best to concepts and strategies that mirror their own lives, and so digital marketing has found its place at long last.

The economy is becoming exceedingly competitive

It is no secret that the economy is becoming even more competitive in the wake of widespread global digitalisation and technological advancement. Having digital marketing on one’s side – and using it exceptionally well – is the way to success and longevity for every business, no matter the industry, these days – and into the future, too. As the marketing landscape becomes more competitive all the time, it pays to know digital marketing in and out, and to be able to utilise it adequately and appropriately.

Digital marketing is changing in 2019


We have created the world to reflect what we want for our species’ own progression. In this modern world, it goes without saying that technological advancement and digitalisation run the show. We have built up advancements in digitalisation and tech time and again, and the result is the world that surrounds us today. Every industry, every facet of modern life has been changed in some way or another, on the back of this global digitalisation. Even (and especially) the world of business. Take the way that businesses advertise and market these days, for example. The traditional marketing strategies that used to work are no longer solely efficient, if at all.

Businesses have realised the need for a swift change in their advertising and marketing approaches. Digital marketing is the pioneering force in business exposure and brand loyalty now. While everyone knows that digital marketing is the reigning advertising and marketing prospect these days, getting a handle on it is another matter entirely. Sometimes, the professional assistance of a digital marketing agency is one of the best things you can do for your business. But if the budget does not allow to bring in a team or a qualified professional, then there are three digital marketing strategies that are changing the game in 2019. These are the digital marketing concepts that people should be focusing on the most this year, and even going into next year as well.

Social media

It might come as a surprise to some, but social media is one of the strongest digital marketing concepts currently making waves across industries the world over this year. Last year was social media marketing’s big debut as a leading marketing strategy, but this year it is swiftly becoming the central digital marketing component of many businesses (if not all of them). Consumers spend most of their time browsing social media and websites online, and for this reason using social media as a key digital marketing strategy is a stroke of genius for businesses the world over, across varying industries.


Personalised marketing is rising meteorically in terms of relative popularity in business marketing. Put simply, personalised digital marketing is designed to target individuals’ personal interests and hobbies. As a result, the marketing efforts are angled towards items that the individual in question has looked at previously, or similar items. In placing their interests directly in front of them via paid personalised ads on their devices, businesses keep the products they know the customer is responding to in the forefront of that customer’s mind as they spend time online. 

Live videos

Last year, we saw social media start to make impact, and this year that is being taken to a whole new level not only in itself, but through live videos. Consumers love to feel valued and heard by the brands that they give their business to, and live video is an extremely effective way for businesses to establish this type of connection with their consumers. Consumers feel like they are a part of a behind-the-scenes movement, which they love. Additionally, businesses can get a real-time indication of how well live video works for their brand, as the tally of consumers watching, liking, and commenting is constantly updating as the live video streams.

New Trends In Social Media Marketing


Keeping your business on the cutting edge of social media relevance requires constant effort.  Not only do the algorithms that govern organic reach change over time, but also so do the strategies which are often driven by changes in the platforms themselves. You could stay at the forefront by hiring a social media agency to do all the heavy lifting for you, but you should still try to stay current on what is happening in social media if only to make sure your campaigns are keeping up with the competition. We are going to take a quick tour of some of the trends in social media marketing that you need to be paying attention to.

Social Selling

We all know that the end goal of social media marketing is to generate sales for your business and the way that this was traditionally done was to simply use social media marketing to generate the interest and then plug the leads it creates into a traditional sales funnel. The difference with social selling is that rather using traditional methods like email and telephone calls to nurture the prospect into a client, the social selling sales funnel uses the same social media channels that generated the initial interest as the primary method of contacting the prospect and building the relationship. These could be commenting on a post, tweeting to them or sending a message.

Create Platform-Specific Content

All platforms vary in their audience and understanding which platforms your target audience is using is very important. Of equal importance is also understanding the unique features of that platform and how you can use those features to make your message really stand out. For example if your audience is on Instagram, learning how to use Instagram Stories can make you stand out from those that are just posting pictures and videos. Spend some time exploring all the features of the platform where your audience lives and think about new and creative ways you can use those features to deliver your message. Once you have mastered the features of the platform and developed strategies that are effective they can be used over and over again to generate value for your business.

Social Listening

Advances is analytic tools and AI are making it possible for social marketers to start delivering mass personalisation to their audience. This all starts with mastering the art of social listening. Any top salesperson will tell you that if you listen to your prospect they will tell you exactly how to sell them. With social listening you use the prospects interaction with various social media to build up a profile that will tell you what sort of marketing approach they will be most likely to respond to. Not just in terms of platform, ut also in what content is most likely to connect with them on an emotional level. This may seem very technologically daunting to master but many of the social marketing tool sets are starting to incorporate these kinds of analytics.

5 must-have cooking appliances for the chef at any level


Whether you are a novice cook about to embark on the fulfilling journey of cooking for others, or if you are the head chef in a contemporary café, technology has made life all the more convenient for all of us in the kitchen. From the invention of fire – which inadvertently created the first chef – to the oven and stovetop, technology has given humanity a wide range of inventions that allow us to be more efficient at what we do. Here are the top five appliances that saves times or increases productivity in the kitchen.

Slow cookers

Also known as Crock Pots, this appliance is a life-saver for busy individuals. Using moist heat on a low temperature to cook food, you can just dump your ingredients into it and come back four to ten hours later and serve a steaming hot meal. Often described as a hands-off cooking tool, you can make almost anything – from roast beef to stews to fancy baby-back-ribs.

Herb grinders

Spice up your annual dishes by adding unique herbs. Instead of using a mortar and pestle, this tool makes grinding up herbs much easier and requires less time. Note that the best grinders are made from wood, metal and acrylic – and it comes in varying two, three and four-part models. Add some dill and tarragon onto your mashed potatoes, red and black pepper to the green beans or some cumin seeds, cinnamon, cloves and anise as the final firework to any pumpkin dish.

Fridge Camera

This appliance will remove the need for grocery lists – it will send pictures of the inside of your fridge directly to your smartphone so you could essentially go to the supermarket whenever convenient rather than planning ahead. This method will help prevent buying the same things over and over again, and you never have to worry about running low on a particular ingredient.

Wireless Thermometer

If you are picky about how your meat is cooked, this technology is perfect for you. Digital thermometers help you determine when your steak, pork tenderloin or turkey is ready for dinner. The traditional method is to insert the thermometer in the thickest part of the meat and check the temperature in several places to ensure that the meat is equally cooked. The wireless option can let you monitor from up to 160 feet away, and it will send a notification to your smartphone when the meat reaches the desired temperature. Therefore, you are free to chop up some vegetables for the side salad while allowing the gadget to keep an eye on your roast for you.

Digital Scale

Skip all the stress and potential messiness you will get by measuring your ingredients out manually and step it up digitally. A digital scale will provide more accurate measurements, as measuring cups and spoons differ from brand to brand. Using one scale will ensure quality control and it can also mean less bowls which means less washing. What a win-win situation.

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