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No manufacturer wants to have any of its model neglected, not after the brainstorming, sleepless nights spent on design, stress, and the huge sum sunk into the production of a brand.
However, we may not always have all our wishes come to realism. Theminivan models, have been having a tough time in the auto market, but some are doing better than the others.
In the 1980s and 1990s, you will remember the type of stiff competition that was among the manufacturing companies as regards minivans, Ford, Chevy, Dodge, Nissan, Mazda, Mercury and of course Kia that came later, were all trying to outmanoeuvre each other in the minivan sector.
Today, however, the race has petered out with Kia Sedona, seemingly neglected.
Kudos must go to Honda and Toyota for their aggressive advertisement, upping the technicalities as well as ensuring that they meet up with the car shipping policies of the different countries where their models of the minivan are shipped to.
For instance, before a car can be shipped into the United States, some basic and fundamental rules and regulations must be adhered to.
The United States’ Environmental Protection Agency (EPA), will come hard at you. You must adhere to the specific rules around emissions.
The National Highway Traffic Safety Administration (NHTSA), of the Department of Transport (DOT), will check your car’s safety and bumper designs.
While other companies were striving at making their minivan models cool and blazing, Kia allowed the Sedona model of their minivan to become neglected and antiquated.
At a time I used to ask myself if the car was just meant for South Koreans and to be utilized only in the country, as Kia completely failed to carry out innovations to the car to enhance its competitiveness when shipped to other countries.
I also was curious to find out if South Korea the mother country of the minivan has car shipping policies since that will actually put Kia on its toes. One other thing that bugged me but gave me some hope was that the car was not pulled off the market since that would have translated into a colossal waste.
Back in 2015, the company came up with the Kia Sedona Photo Safari Concept, everybody saw that as an opportunity for Kia to do an aggressive campaign and rejuvenation as regards the minivan but to everyone’s surprise, Kia allowed the opportunity to flutter away unutilized.
The killer move would have been for Kia to hook up with a photography company as they took the minivan for the safari, the photography company taking different shots of the minivan in the background, and beautiful nature would’ve been a master stroke, the Midas touch.
The new lease of life the Sedona would’ve gotten from the beautifully nurtured idea was allowed to be wasted.
One other angle that I expected Kia to capitalize upon is an aggressive form of commercials, especially those harping on the auto shipping rules and regulations as they affect some major countries where millions of cars are shipped into yearly.
A commercial targeted at California on one of the major media networks won’t be a bad idea. The commercial will be cantered on the Sedona and the need to check out theDepartment of Consumer Affairs fact sheet on rules and regulations that pertain to smog when shipping a car into the state.
A comprehensive effort is needed to be made on the frequent complaints that come from users such as, the faulty doors,daylight running lights, handbrake problems, engine faults and malfunctioning cooling fans.
From 2002, when Kia Sedona was first launched, one tidbit has been added every year to rebrand the car. The 2017 Kia Sedona, is said to be elegantly designed, to provide comfort and wrapped in the modern trapping of a useful compact SUV.
With all the effort at making the Sedona more beautiful, elegant, compact and attractive, why then has Kia virtually neglected the car?
Does it mean the company rakes in serious bucks from other models, only to invest in the Sedona, without bothering to give it the necessary push it requires in the market?
For sure, the minivan market is no longer what it used to be, it has definitely shrunk. But Kia took the whole stuff to another level altogether.
I for one don’t want to agree to the fact that there is no market for the minivan. I’m rather of the opinion that Kia just decided to neglect the Sedona.
Kia’s technology in incorporating the platform with some pickup characteristics in a more fuel efficient package shows that the company still has an ace up its sleeve. There is still a lot of resources out there to be tapped. Take the plunge.