It’s definitely possible to make money using a personal website, as long as you have something interesting to sell. You can offer a product or a service from your website, like a software program or homemade cookies. You can also create content and generate revenue from online ads. Business models can vary. Here are some of the ways that you can maximize the money-making potential of your website:
Know What the People Want
First of all, know what the target audience wants. If you are a blogger, what compels your readers to keep coming back? If you sell cookies, do people return to place more orders and if so, why? Find out what people want from your site. When you know it, you will be able to fully exploit the moneymaking potential of your site. Understanding the target audience is crucial to any business. Use free tools like Google Analytics to get a good picture of who your potential customers could be. Then you will be able to develop a marketing campaign based on this data.
Drive Traffic with the Latest SEO Tricks
Personal websites first need to drive traffic to landing pages. You may already know easy tricks like using keywords to get more people to click on your ads or links. However, SEO is much more than keywords. If you are serious about making money on your site, you will need to make certain investments to drive traffic. Find out a local digital marketing agency to optimize your website for search engines in the best way possible. Professional guidance will be necessary to stand above the competition. It will be an investment with worthy returns.
Create Compelling Content
Content is important for all digital businesses. For some, content is a tool that can create brand awareness. For other personal website businesses, content is the business. For example, if you are a travel blogger, your blog content will be what keeps people coming back, and the ad revenue flowing in. The content should be as compelling as possible to achieve its goal. Strive to create high-quality content. Quantity doesn’t matter. What matters is the ability of the articles and videos to keep a user interested and return for more. Fine-tune your content creation strategy until you know what sticks and what doesn’t.
Find Famous People to Endorse You and the Site
It’s very difficult for small websites to gain attention of consumers because of the stiff competition online. You might be able to stand above the rest if you stand on the shoulders of a giant. That is to say, get a famous celebrity or an influencer in the industry to endorse your site. You can reach out to local news agencies and try to get them to cover your site in an article. It will be not easy, but the benefits will be enormous.
Make the Buying Process Quick and Easy
Obviously if you are selling anything on your site, the process for buying should be as easy as possible to the consumer. Allow customers to buy with just one or two clicks using your site. Offer a number of payment methods as well so the customer can choose the method that is most convenient.
Last but not least, generate social proof for your website with reviews and testimonials. Reviews will be very important in getting skeptical people to purchase from your site or subscribe to a blog. If you are struggling to build a website to begin with, I’d recommend using one of these DIY site builders and getting one up yourself.