E-commerce stores that rank higher than their competitors in search engine results pages undoubtedly do better. The higher your ranking, the more traffic your site will enjoy, and the better your credibility will be online.
However, achieving a high ranking in search engine results isn’t an easy task, especially if you are not well-versed in search engine optimisation (SEO) and search engine marketing (SEM). If you are missing out on traffic to your site and don’t seem to be able to improve it, you may need a search engine optimisation overhaul. We’ve listed some of the best tips and tricks to help you improve your e-commerce store’s search engine ranking.
Tip #1. Research
When it comes to improving your ranking in Google, careful research is a key part of the process. This could include researching the SEO benefits of various e-commerce platforms, choosing WordPress plugins to improve your ranking, researching your competitors, or simply conducting keyword research to have a better idea of which key words to include in your content.
Careful, thorough research will help you to determine which keywords to use and allow you to make more informed choices when it comes to big website decisions. In addition, competitor research can help you to stay one step ahead.
Tip #2. Upload Fresh Content
It’s not just your readers and website visitors who will enjoy having some fresh content to read; regularly updating your site also goes down well with Google. A business blog is one of the best ways to achieve regular fresh content on your site; you can use this to provide your visitors with news, information, tips and more related to your industry.
However, keeping your visitors happy isn’t the only benefit of starting a business blog. The more often you post, the more links you will create. In turn, this will improve your search engine rankings and give you a better chance of taking the top spot. By choosing the content that you post carefully, you can use this opportunity to showcase your authority online. If you are worried about not having the time or the know-how to start and maintain a successful business blog, you might want to consider outsourcing the work to a digital agency.
Tip #3. Be User-Friendly
Google’s latest algorithm updates put websites with a great user experience at the top. For example, if your website is not mobile friendly, then you have little hope of ever ranking at the top of the SERPs for a popular keyword.
When you are designing your e-commerce website, the user experience should always be a top priority. Along with ensuring that your site is responsive to any device, you should also include an easy-to-use navigation system, search bar, and clear product pages to help your visitors find what they need easily.
E-commerce is one of the most rapidly growing industries in the world. If you are considering starting an e-commerce store, then it’s important to focus on improving your search engine rankings to make it easier for your potential customers to find you.