With the world growing increasingly connected through virtual means, individuals and businesses getting caught up in it don’t know what to do. Social media marketing is the process of marketing through various social media platforms, such as Facebook, Twitter, YouTube, Snapchat or blogs. Gone were the perceptions that social media were for young people to stay connected, nowadays it is how people of all ages (millions per day) get and share information. It’s 2017 and it looks like social media marketing is here to stay. Here are five reasons why:

  1. Brand authority

When people want to compliment or brag about a product or service, they put it on social media. This applies to almost all businesses, from ecommerce stores to custom essay writing services. With your own social media handle, you are able to post constant updates to your customers, making sure they’re always in the loop, while maintaining your authority. The more people that are talking about you socially, the more valuable and in-the-know your brand will seem to potential customers.

  1. Brand recognition

Also known as brand awareness, if your content is posted on multiple social media sites, it will

make it easier for existing and potential customers to see what you’ve shared. This will increase the number of brand mentions on the world-wide-web and promote your business. For this section, there are several things you must be sure about. Firstly, you must know who your audience is. Secondly, you must know what your business’ voice is. Then you are able to settle for the platform that suits your brand the best.

  1. Brand loyalty

Social platforms provide a place for businesses to interact with customers and allow customers to interact with each other. For example, Twitter can be used as a form of 24/7 efficient communication with your customers. Utilizing 140 characters, you can address positive or negative potential concerns and comments – making sure you let your customers know that you are always there for them. The more you communicate with your customer, the more brand loyalty you build and hopefully maintain.

  1. Inbound traffic

Search Engine Optimization (SEO) and Social media marketing go hand-in-hand. Without the right keywords or methods, one cannot drive the maximum number of traffic to the site. Within Google, a company’s social media presence correlates with where that business will rank on a search results page. When Instagram-based-business accounts host giveaways, the rules will often include requests to follow their page (gaining more followers) and to re-post a specific picture on their own account (brand awareness) while including a specific hashtag (increase in SEO).

  1. Reduced marketing costs

Traditional advertising can be found in magazines, newspapers, radio, TV, billboards, flyers, direct mail, etc. Print and TV ads are usually expensive to produce, while social media marketing require less budgets. You can utilize your best customers to post a positive review about your product or services, which will then be read by their social media followers. Targeting social media influencers for promotion can help your brand. Other than Facebook, where you have to spend an amount of money for advertisements, you can post multiple times each day for free on social media handles.

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