Even after all these years, SEO still reigns supreme and it is one of the most important factors for a successful website. Even though SEO is one of the oldest digital marketing practices it has changed a lot and each new year brings new rules that need to be followed.
Additionally, there are also new options that can be used to enhance your SEO efforts. 2019 has offered an abundance of changes and new trends emerging in SEO and today we are going to discuss some of the most important ones.
If you want to learn how you can improve your campaign this year or simply want to complement your knowledge on the topic, stick around.
GDPR Opens up Opportunities for SEO
Ever since the General Data Protection Regulation was implemented, many things have changed for websites. Even though GDPR has been damaging and many marketers are scared of it, there are also new opportunities that lie within the SEO world.
On the other hand, GDPR has literally blocked retargeting with paid search, meaning that this is the moment for organic search to shine. GDPR also demands from users to accept cookies, which means that their personalization will be based on them and this is an opportunity to adjust SEO strategies.
Due to mobile users exceeding desktop users Google has decided to index sites based on their mobile versions. This is why sites need to be optimized for mobile users more than ever. In fact, it needs to work better than your desktop version. Google has already started to take into the consideration user experience on sites.
If a mobile user can’t browse your site normally, this will be considered as a red flag by Google. It is no longer possible to rank your site without having solutions for mobile users and Google isn’t going to allow you to get away easy.
Amazon as an SEO Signal?
When it comes to eCommerce, Amazon is number one. Both consumers and vendors are in love with Amazon and each year the platform has an average of 30 million new customers. Just like Google, Amazon also has its algorithms and rules concerning rankings and optimization. However, they are not the same as on Google.
The crucial difference is that Amazon doesn’t allow offsite SEO signals. Simply put, if you link something from a different website to your Amazon store, it won’t have any effect.
Amazon also favors short tail keywords and the keywords don’t need to be in a text more than once. First-tier keywords need to be in titles, second-tier ones need to be in the description section, and third-tier are reserved for the details section.
On-page SEO Changes
In the business of SEO, things change quickly and when it comes to on-page optimization, there have been plenty of changes, so make sure to update your checklist.
As we mentioned earlier, Google cares about user experience and this is why they’ve made a lot of changes in this domain. You need to make sure your content can be accessed and understood by everyone. Get your SEO tool and make sure that you make the necessary adjustments.
Your site needs to have a clear call to action, it needs to have good speed, unique and personalized content, it needs to present clear value, etc. Make sure that your meta robots tag is set to allow crawling or your page won’t be shown in searches. Here is a complete list of on-page rules you need to follow.
Optimize for RankBrain
If you want to rank high, you need to optimize your site for RankBrain because Google has officially confirmed that RankBrain is their third-ranking signal and that it carries a lot of importance. The first thing you need to do is build the reputation for your site with great content and get as many quality backlinks a possible.
Your content also needs to address user intent, because this is how you will increase your click-through rate. For RankBrain, there is no need for any special practices when it comes to keywords, except the fact that they need to be medium-tail.
If you pay attention to the things we mentioned above, you will ensure that your SEO brings you the results you want. As search engines become more complex and sophisticated, so do the SEO practices and you can’t cut corners if you want to rank high.