Business and Technology Articles Contributed by UWA Students

Month: June 2018

Starting a university blog

5-Best-Content-Writing-Tools-to-Write-Killer-Blog-Post.pngEntrepreneurs have been the heart and soul of the business industry for years now, but as the industry changes, so do the kinds of entrepreneurs that make up the industry. In a world where technology reigns supreme, traditional methods of entrepreneurship are either forced to modernise or be completely reshaped to remain relevant. As technologies continue to further envelope the world, new and emboldened forms of entrepreneurship are being introduced and utilised now more than ever. Running a successful, thriving business no longer requires entrepreneurs to sit in an office, being stuck behind a desk. These days, businesses can become empires regardless of if their leader sits in an office in a sky rise building, or leads the project from the comfort of their own home. The introduction of the technology behind the internet has ignited a thirst for a more convenient, easily accessible way for the masses to embrace brands and businesses. Entrepreneurs are using this general thirst for convenience to their advantage, creating and running blogs and websites that make their business stand out among the masses of competition. While it is true that blogging can prove to be an incredibly powerful tool for entrepreneurs, it can also evolve from a useful tool into a full-time job, the heart of an empire.

There is a preconceived notion in entrepreneurship that once someone has a steadfast idea, it just takes a little hard work and then the business will flourish unattended. Brands are now finding themselves temporarily shaken when the traditional business models and methods no longer work for them. In this tech era where the entire world is seemingly grasping to stay connected, brands that focus primarily on community-powered generation take the lead as modern titans of industry. It is a time consuming, rocky process, but the individuals that put in the work often find that their hard work is brought back to them tenfold in the form of a consumer base that is strong and a business that is powerful. One of the most surprising – and arguably the most successful – kinds of entrepreneur is a blogger. Bloggers can turn their side project blogs into a full-time (and then some) career, now more than ever, by using their natural talents to develop and nurture a virtual brand that turns into something with unprecedented value.

Writing naturally is where some bloggers can go wrong is focusing too much on what they think is necessary. Writing naturally can be daunting when one begins (as is any new job) but once the process begins and individuals get a concrete understanding of what the blog means to them and to their prospective audience, it quite often flows naturally. Using a blog to demonstrate one’s brand concepts, inspiration, and ideas can mean the difference between lagging behind the pack and sprinting miles in front of it. Blogs – like most modern concepts – create opportunities that traditional means cannot offer, giving those that run blogs an edge over the expected. While creating original content can be time-consuming, it also allows entrepreneurs to solidify their business but using tools and skills that give their online spaces a unique voice that none of their potential competitors have.

And it is not just older, more seasoned entrepreneurs that are giving blogging a go. Students are using virtual platforms to reach out to and engage with wider audiences that can further and excel their personal brand. This experience helps them to further shape their ideals about the industry while simultaneously giving them first-hand experience that can kick-start their address book of professional connections for later in their careers. Universities and colleges are making it their mission to encourage entrepreneurship in their students, and one way of doing so in an organic way is by emboldening students to consider starting a university blog. Being a successful entrepreneur used to mean clocking in hours upon hours from behind a desk, being forced to commit gruelling time to a project that perhaps felt like more effort than it ended up being worth. Now, even students still practicing their fields can break into the entrepreneurship club early, giving them an edge for the future. Being a game changer in any industry is tough, and that has not changed – what has changed is methods and tools that individuals are using to become titans of industry.

In a world that is constantly becoming more and more digitized, online platforms are becoming one of the front runners in business innovation. Gone are the days that being an entrepreneur meant years of long, hard, on-site effort. The hard work has not changed, but the geographical aspect has. Entrepreneurs no longer must use the typical, traditional means to build a brand and a name for themselves. Bloggers are the new face of entrepreneurship, and they are proving to be a force to be reckoned with…in a world that functions to reliantly on convenient access to content, bloggers hold the perfect cards to come out on top.

How ImmVRse Will Change the Virtual Reality World

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The advent of technology has led to a lot of transformations in the world. Virtual Reality (VR) is one of these transformations that consumers continue to enjoy today. Virtual reality is a general term for all computer-generated situations to simulate certain experiences. It is a technology that is quite profitable for its many uses. VR can be used in entertainment, tourism, business, and healthcare, as well as in the education sector.

Through this technology, many other platforms have been created. ImmVRse is one of these platforms and a breakthrough of several talented professionals from the virtual reality sector. These experts used their advertising, digital marketing, blockchain skills and resources to uplift the existing VR industry.

A glimpse into ImmVRse-What to know

ImmVRse promises to provide an environment where virtual reality content creators and developers will easily and successfully distribute their content online with a more dedicated platform. Individuals using this VR platform will be able to showcase their content regardless of their geographical location and restrictions.

The VR ImmVRse technology is widely used in the gaming sector. However, its implementation can also be effective in many other sectors. For instance, this technology can be used in the healthcare sector by creating images of human anatomy. In addition, it can be used to show how health treatments can be administered in different ways. When it comes to tourism, ImmVRse can be used to advertise remote areas and make them more appealing to tourists from different walks of life. It may even be employed by a digital marketing agency to help market a start up through interactive simulations.

How ImmVRse Will Impact Virtual Reality Technology

ImmVRse is designed to help solve a number of problems experienced by Virtual Reality technology consumers. They include:

  • Lack of creativity

ImmVRse is a great technology platform for content creators, developers and advertisers and it will help solve many creativity issues. These individuals will get a chance to come together and interact with one another whilst coming up with solutions to problems they have been facing. Consumers can learn new things and share with other shareholders in different sectors. This will improve creativity and capabilities of everyone involved.

  • Control issues

This Virtual Reality platform offers consumers an opportunity to enjoy full control when running things. This is a core advantage that many content creators will enjoy. Consumers of this platform will be free to do anything they wish and develop any kind of content they fancy. As ImmVRse is a decentralized system, there will be no third party control.

  • Transaction issues

Many consumers have problems when it comes to making payments online. Through ImmVRse platform, it will be easy and effective to make payment. This can be attributed to the cryptocurrency application. If one is using the platform in a country with restricted banking application, he or she can take advantage of this cryptocurrency. One does not also have to deal with high charges in the field of interest.

Content creators and advertisers will enjoy flexibility and versatility using this platform. In fact, they can go on and invest money using ICO (Initial Coin Offering) system. Token distribution is a key facet of this Virtual Reality platform and all that one needs to do is buy the tokens before the platform opens up doors for consumers worldwide. There is a lot to learn about ImmVRse as it continues to revolutionize the VR content industry. Don’t be left behind.

Automobiles and their correlation with adulthood

pexels-photo-787472.jpegPurchasing your first car can be a daunting experience, especially if you do not know what to look out for. Here are some factors you will need to consider when buying your first car, so you can feel confident and reassured that you are making the right decision.

Talk with Parents

Once you have made the decision to purchase your first car, it is best that you let your parents know so you are able to get first-hand advice on what to look out for. There are a variety of options that will be available to you, so speaking with your parents on how you are going to finance the car, as well as maintain it, will help put you on the right track.


If your parents need you to pay for a portion of the vehicle as well as the insurance or gas, you will need to have a plan in place that can help you identify what car insurance company is best for you, as well as all the expenses that will need to be added on. Every parent is different, so you may find yours may be able to help fund a lot of the cost, however, if you are struggling to find the money needed, there are a variety of routes you can go down to help raise funds such as by babysitting, tutoring, or dog walking.

Thorough Research

Before you decide on whether you want a new or used car, it is important that you conduct as much research as possible to help you make the right decision. Looking online can give you access to dozens of car companies that will have lots of the popular brands you know such as Holden, Ford, and Toyota.

Visiting Dealerships

Once you have done your research and you have a clearer idea of what you want in your first car, you will need to visit a dealership, so you can see the car in real life. Seeing the car in person can help you make up your mind on whether it is right for you. It is best to bring along your parents, who can offer a second opinion. If you have any questions or worries, make sure that you write them down before you visit, so you can feel prepared and ready when engaging with the dealership.

Car History

If you have decided on buying a used car, make sure you ask the dealership for the car history. It is important that you know how many owners the car has had, the number of miles it’s done, as well as if there is any damage to the vehicle. If they cannot provide you with the car’s history, it is best to walk away. While it may be considerably cheaper, you will not know whether the car is reliable and safe to use.

There are other factors that you will need to consider when purchasing your first car. Make sure that you take as much time as you need so you can be assured that you are getting good value for money.

The buyer mentality of Millennials is the time of handing over the baton from one generation to another. The Baby boomers, the most influential generation in history so far, is retiring from active economic life and receding into the background. According to Goldman Sachs, the largest generation today are the Millennials, with 92 million people.

Millennials are growing up and focusing on entering the workforce at a time of major technological change, economic disruption at home and globalization at an unprecedented rate. According to the U.S. Bureau of Labor Statistics, Millennials will comprise 75% of the country’s workforce by 2030.  Millennial expert Crystal Kadakia said, “People who have been there forever, left to their own devices, are rarely in the best position to design the future. It’s those who consciously listen to the constituents of the future who can understand which direction to move in.” 

Many major industries have had to re-think their marketing strategies because of the total break the Millennials are taking from the way earlier generations lived their lives. Millennials are the first generation to grow up with technology, and their intimate bond with technology is affecting the way they function day-to-day. They are in the habit of spending 18 hours per day using some sort of digital media. Furthermore, 90% of teenagers are heavily into social media, up from 12% in 2005, according to studies by Pew Research Center. Millennials use their smartphones to compare prices of products and services in real time, even as they look up information on products and scan peer reviews to check if the product is what they are looking for.

In parallel behavior, Millennials are influencing significant change in the way the insurance industry sells its products. For instance, having been swamped by advertisements from childhood, Millennials, are skeptical of advertisements, particularly because it is one-way communication and does not include conversation. They are more inclined to believe the opinion of someone they trust, like family, friends or social media connections. At the same time they tend to be disengaged with insurers, and are not into forming long-term relationships with insurance representatives, let alone recommend the company to friends and family. This was something earlier generations engaged in with enthusiasm.

Insurance companies, thus, have to engage with potential Millennial customers in ways different to what they have done all these years. A Gallup study found significant trends of how Millennials look at insurance. Building strong relationships with Baby Boomers and Generation X helps insurance companies to initiate a relationship with Millennials because they will go with whoever family recommends. They have stronger inclination toward family recommendation more than their parents’ generation did.

On the other hand, as a generation that turns to the Internet for confirmation and reassurance, Millennials are twice as likely as previous generations, to purchase insurance policies online. Large insurance companies have launched mobile and Alexa apps to get through to millennials’ who have smartphones and tablets as their purchasing motivators.

Many Millennials are delaying buying houses and are living with their parents, or are renting. A significant reason for this trend is overwhelming student debt. Nevertheless, with homeownership on the decline, the demand for home insurance is stagnant as well. However, renter’s insurance has seen a rise in recent years. According to renters’ insurance expert, Brian Richards, the rise in demand for renters’ insurance is because of decline in homeownership due to delayed marriage, college enrollment and shifts in labor force participation. Reduction in buying houses, though, does not mean there is a decline in demand for insuring the content of houses. And insurance companies are alert to that fact. Also, as insurance companies observe, millennial preoccupation in good jobs has fueled demand for income insurance providers.

Insurance companies, studying the behavior of Millennials have realized the need for different kinds of insurance which were not needed by their parents’ generation. For instance, many Millennials are not into buying a car or driving – which marked the rite of passage in their parents’ generation. Today, with increased cost of car insurance and the cost of buying a car, many Millennials are delaying buying cars or have simply decided not to buy at all. They use mobility services like Uber and Lyft, and when going out with friends in the evening, use ridesharing services 70% of the time. Therefore, insurance companies have launched products like rideshare insurance, which provides coverage for people who decide to offset the cost of owning a car by using their vehicle to transport passengers.  There is also bike insurance and pay-as-you-go car coverage to suit different millennial needs.

The insurance industry, worth over $1.2 trillion dollars is undeniably one of the most lucrative businesses in the world. However, dealing with the millennial generation is posing a lot of challenges. Some companies are still continuing with the strategies of an age gone by, such as telemarking, and direct mail to potential customers. These gestures leave Millennials cold.  On the other hand, there are smart companies who have understood the millennial psyche and have begun marketing not products, but lifestyles. They have rightly understood that millennials value experience more than material things. They want to travel and see the world and be able to use products without the hassle of ownership. Thus, the insurance industry is gradually coming to terms it has to provide, not tried and tested products like homeowners’ and auto insurance, but the kind of product that the current generation wants, with their tech-driven mindset. And along with customized products, Millennials demand exceptional customer service. So, “delighting” the customer has become the pivotal concept twirling the insurance and other industries around the marketing landscape.

As Crystal Kadakia said, “We thrive when we are pulled by the future, not pushed by the past.”                                  

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