There is no shortage of influencers online, whether it be via social media channels like Instagram influencers, video influencers on YouTube, or blogging influencers. The problem with there being so many is that you are constantly fighting to grow your audience.
Luckily there are a few awesome top tips any influencer can employ to maximize traffic for growth and success. Let’s dive in!
1. Get Your On-Page SEO On
Yes, we are going to talk about search engine optimization, or SEO, but it won’t be as painful as other SEO content loaded with confusing screenshots and an absurd number of acronyms. On-page SEO is actually pretty simple if you know what to look for, and follow a few simple optimization rules.
If you are an influencer that mainly writes blogs and shares them on social, like me, than you know how important keywords are. This is the first optimization tactic you need to use. Find keywords in your niche and use them in your posts, especially in the title, section headers, and the first 100 words of your post.
Next is website speed and page load time. These speed metrics are important, because Google thinks they are. That’s pretty much all the convincing you should need. If you want to rank higher online and boost your site’s traffic, look at your speed using any speed test, for instance. These are important SEO tips to follow.
2. Use a Content Delivery Network (CDN)
You are probably wondering what a content delivery network, or CDN is. It is actually not as intimidating as it sounds and if used right, can increase traffic and your influencer following. What is a CDN? A CDN allows you to launch new content across a network of servers in order to reach a larger audience around the world faster.
When using CDN with WordPress you can get your images out to the masses faster as well. This is awesome for us influencers who absolutely love taking pics and posting them on all our online channels. Using a content delivery network also speeds up your website, adding to the above SEO tip too.
3. Make Better Use Of Hashtags
Hashtags are the ammunition many influencers use to increase their online visibility within social media marketing. However, if you want to grow traffic to your influencer website, you should really start paying closer attention to the hashtags you are using.
This may not directly correlate to your website, but the hashtags you use via social are probably netting followers and thus driving more of those new followers to check out your website too.
The thing about hashtags is that they can be deceiving at times. To keep your hashtag game up, start by watching the hashtags that are trending with increasing trend over time. You can use a free online hashtag tool to get some inspiration.
4. Set Up An Email Marketing Plan
What is better than marketing to increase traffic to your influencer website? Since you want to keep your following intact in a world overrun with influencers, email marketing can do just that, and it is super easy.
So you have done on-page SEO, have set up a CDN to reach a larger audience faster, and you are killing it with your hashtag game. What’s next? Increasing your overall customer lifetime value by keeping your audience informed and wanting more and more of your amazing content.
First, set up a lead capture box on your website. You have probably noticed the one on this site. The goal is to not make it crazy, because no one likes a stalker. Just keep it short and natural to get the most subscribers. After that, set up an email marketing schedule and create awesome emails to send. You can use sites, like MailChimp for that.
Lastly, send out useful content that will resonate with your audience. You are an influencer for a reason, and people want to hear from you. However, if you spam them or don’t give up great content, they will leave you. So keep it lively when doing email marketing.
In Conclusion . . .
There are definitely a lot of ways to improve the amount of visitors you get to your influencer website. The above should get you off to a good start. The key is to use multiple channels to attract and compel people to follow you, whether on social or via your website subscriber list. What is your top influencer strategy for growing your audience?