Business and Technology Articles Contributed by UWA Students

Month: May 2019

Australia Real Estate Investing: 3 Reasons to Invest in Australia


Branching into foreign investment can have several far-reaching advantages, especially if you want to diversify your funds and explore other locales. What better place to do this than in a beautiful country with a resilient economy?

With its sixth place title among the world’s largest countries, Australia certainly has the land area to support a growing trend in real estate investment. From Sydney to Perth, there are so many large and livable cities in Australia that create growth and opportunities for foreign investment to come in.

Use location as a tool

Australia might be more of a remote destination, but this can be considered a benefit. Its location lends itself to connections with a variation in time zones. So, no matter what part of the globe you are coming from, placing your business in Australia can provide you with a link to the other side of the world. This means that next time you are looking to expand, you can do so even further, and with the comfort of a convenient business tie.

Culturally, Australia is an incredibly diverse nation. Statistics tell us that a quarter of Australia’s population has immigrated there. The level of multicultural prospects that this provides can only help you in establishing your investments abroad. Also, since English is the primary global language of business as well as the primary language spoken in Australia, an English-speaker should feel comfortable in this environment.

A reliable economy and workforce

As a whole, Australia’s economy has seen consistent growth for over 25 years. Entering the market in such an economically healthy nation can only be beneficial. The stable political climate and dependable property legislation make it a strong place to situate yourself. Take advantage of the strong workforce too.

All of these highly skilled workers may be looking for competitive housing prices as well. Use some online rental application software to better cater to your young and employed target audience. Looking for tools to aid your long-distance business proceedings allows you to run things more smoothly, even if you are not immediately available.

Diversify your personal growth

Taking advantage of the opportunities that another country has within their own real estate sector will help you take your own profit into a diverse market. If you are bored of the investment choices in your own area, or are just looking out for future trends, it is a smart option to expand internationally.

Another positive is that you can diversify your monies into Australian dollars versus a single type of currency. Whether real estate investment means that you are buying, selling, or developing, the choices are open for your selection in a way that lets you maintain control.

Since Australia also has versatility, your land can be used for whatever you need it for. When looking at rentals, use a home loan calculator online to take the hassle out of the loan process. Approaching international real estate doesn’t always have to be intimidating or negative.

The peak that Australia’s economy and cultural diversity are at make it a resource for investing that you do not want to miss out on. Its role as a potential global business liaison and its use of English as its primary language enables investors to dip their toes into the market with ease. With many of these sorts of barriers cut out of your path, feel free to network outside of your usual location into a country that welcomes foreign investors.

5 Ways Technology Has Changed the Dating World

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Though many of us want to believe that technology hasn’t had an effect on us, it’s time to get real. When it comes to technology, it’s completely changed the world. In some cases, the change has been positive; in other cases, not so much. With regards to dating, technology and social media have made us more connected, even with people we haven’t met. This isn’t necessarily bad, but when it comes to finding a partner, it adds its own challenges. Here are five ways technology has changed the dating world.

Endless options

Before the rise of dating apps, when it came to finding a partner, you had limited choices. However, now, through apps such as Tinder, you’re able to search for singles who are in your area and see what type of dating they’re interested in. In other words, the options are endless. Whether you’re in your home, at work, or halfway around the world, you’re able to connect with the single community around you. And these dating apps are continuously providing you with new potential matches.

Dating is now a game – literally

We used to talk about dating as if it was a game, but now, it really is a game. When we match with someone, our phone buzzes with excitement. And this form of Random Reward shoots dopamine through our body, giving us a positive feeling. Not only are these notifications giving us a self-esteem boost, but they’re also turning dating into an actual game. Having people focus more on the number of matches they receive than the actual person behind the phone.


Who doesn’t want convenience as a part of their love life? When it comes to online dating, it was made to save people time and energy. You don’t need to waste your time and money on a first date; instead, you talk to them online and see if a first date is even in the cards. Technology has made dating not only easier, but more time efficient. On the one hand, it’s great for us on an individual level; on the other hand, it takes away the human nature of face-to-face contact. 

Constant communication

This is another significant change that technology has brought into our dating lives. There’s this underlying rule that people need to be in constant contact with one another. Before technology, people would talk on the phone and wait to see each other in person to sit down and have a chat. But now, you always need to know what the other person is doing. If someone doesn’t reply right away, it can be hurtful and even annoying.

Increased ways to show love

Technology isn’t all bad. A positive about technology in the dating world is it’s allowed us to express ourselves in different ways. You can share parts of your love life with friends and family on social media, and video chat. Technology has advanced to the point that trying a vibrator can be done with your partner even if they’re a thousand miles away. It’s helped bring people together, even when they’re not.

Technology isn’t all bad. And when it comes to dating, it certainly has a strong influence on dating, both better and worse. But one thing is clear: technology is here to stay.

From global communication network to digital marketing powerhouse


The modern world is positively encapsulated in all the feats of technological advancement and rapid digitalisation that we have brought to life. The place that we live in exists the way that it does, because we were determined to always further our species’ reach, our progress. Each and every accomplishment in technological innovation has its own unique pull, its own exciting impact it has – and continues to – made on the world. Social media is one of the most impactful of them all.

While most (if not all) technologies have a significant impact on the way of the world, there are not many that manage to beautifully encapsulate not only their initial purpose, but additional means of measure as well. In the case of social media, it started out as a means of communication on a global scale, and it has since bloomed to be an empowering business strategy for companies across varying industries, all over the world. It has not been an easy road, but social media has proven time and again to be valuable, even despite the challenges.

Technology brings the dawn of a new era

Before technology became a mainstream global fixation, life was a lot different to the way than it is today. Some people could say life was much simpler in those days, and others would say it was lacklustre, uninspiring, without excitement and power. Realistically, however, the main difference between life back in those days, and life today, is the scope of impact we have. Technologies brought with them the dawn of an all-new era in our species’ time on Earth.

Social media changes global communication standards forever

Without a doubt, social media is one of the most inspiring and all-encompassing feats of technological advancement there is. When social media first became a mainstream effect, it changed the way that people communicated tenfold. Prior to social media dominance, communication across oceans and around the world was a lot more time-consuming and far costlier. Then, social media changed everything in one foul swoop. Suddenly, people did not have to wait weeks for letters, having to spend an insane amount to send and receive them.

Social media changed everything, in all the best ways. And the more that the technology behind social media advanced, the whole world jumped on the bandwagon, and social media quickly became a staple in the everyday lives of people all over the world. These days, we are positively obsessed with social media. People can buy real Instagram likes to boost their profile image. Individuals can and do know how to create the perfect image on social media – even if that is not the way that their real lives look like all the time.

The power of social media today

These days, the role of social media has ballooned spectacularly, from being an online network for social communication, to being that plus the innovative digital marketing strategy that has completely changed the world of business. Social media is the multitool of the digital age, and it has just started to ramp up even more. This is just the beginning for social media as a multitool for the digital era, and it is indeed a bright start.

Convergence of Law and Technology


There is a convergence of law and technology in contemporary society. Search engines and algorithms are facilitating legal research, e-discovery tools are sifting through millions of pages to identify relevant documents and software is aiding document comparisons. Lawyers are shifting their focus from mere paper pushing to meaningful practice of law and undertaking work that is truly valued by the clients. Examples of law-technology convergence are the following:

Machine Learning

Research has traditionally been a tedious task for lawyers and searching through tomes of client history, reports and testimony records was akin to hunting for a needle in a haystack. Machine learning, which makes use of algorithms to analyze data and detect patterns, is enabling lawyers to find information quickly, thus saving hours of time and freeing them for higher-level tasks.

Virtual Reality (VR)

Virtual (VR) and Augmented Reality (AR) are transforming the practice of law. Thanks to the 3-D simulated environment created by VR, judges, attorneys and jurors can participate in a trial from afar and listen to the witnesses as if they were physically present in the courtroom. The legal industry is also making use of VR technology to re-create accident and crime scenes.

Social Media

Many legal professionals, such as car accident lawyers, are making their presence felt on the wider social media, beyond the ambit of conventional professional networking platforms such as LinkedIn. A new wave of legal podcasts is popping up as lawyers are utilizing the time saved by automation and machine learning to take up such fulfilling projects. Facebook and Twitter are being extensively used to bond with fellow legal professionals and enter into professional relationships with the clientele.

Robot Lawyers

Robot lawyers are legal AI applications performing varied legal and paralegal tasks. Some legal AI solutions are for the benefit of clients, while others are meant to aid attorneys. For example, DoNotPay is a free legal counsel chatbot invented by British entrepreneur Joshua Browder. This AI-enabled bot determines whether people have a genuine case for not paying their parking tickets and has reportedly resolved 375,000 parking ticket grievances within a short span of two years – a testimony to its huge potential for saving governmental time and money involved in handling traffic disputes.

Online Legal Services

Online legal service providers are displacing brick-and-mortar legal offices at a fast clip. They are offering a wide array of services online at affordable prices, rendering everything from patents and visas to estate planning simple and affordable.


Law schools are incorporating technology into their curriculum as part of a larger inter-disciplinary approach to the practice of law. By means of coursework, internships and conferences focused on legal technology, law schools are training the future lawyers to deliver legal services in an effective and efficient manner.

Technology, in effect, is not eliminating legal jobs, but re-allocating resources towards analytical and strategic aspects of the legal practice. As technology becomes an inevitable and all-encompassing tool in the competitive world of modern law firm, attorneys need to embrace it or risk being left behind.

Navigate The Evergreen Real Estate Industry


Real estate can be an exciting industry – one which demands that buyers stay updated on current trends. This can be particularly vital to investors looking for a robust and revenue-generating real estate entry. More often than not, understanding the market fundamentals will help the buyer sketch out opportunities and weak points. If a buyer is able to identify and lock in on a smart real estate buy when the market heating up, it’s largely because of their ability to seize the opportunity.

Here’s what potential buyers can do.

1. Knock-down rebuild

One of the bigger benefits that come with knock-down rebuild is the opportunity for the buyer to stay within the same neighborhood. They can tap into bargain buys where an older property can be picked up at the land’s price and knocked down to rebuild. If homeowners really like their current neighborhood, the local community and amenities, a knock-down rebuild can be a great option.

2. Scout for concessions

Concessions can signal a strong market high. Albeit seeing rental growth and high occupancy, concessions through free rent can boost sales. Better yet, the buyer or tenant stands to benefit if the free ride is due to an oversupply in the market – this enables more room for the investor to pursue savings.

3. Stabilizing interest rates

Over recent years, the real estate sector has been shying away from capturing a remarkable momentum. Last year, market data highlighted buyers exiting the market as their current mortgages were pitched to be lower than what the buyers would be able to snag on newer loans. By the start of 2019, this soon slipped to the background and rates began to stabilize, helping drive a better market.

4. Do you find ample spam crowding the market?

If a potential buyer, after studying the market, does not close in on any spam properties – it could signal that the real estate is riding a good wave. Spams are red flags to notify someone that a dire real estate scenario is likely.

5. How can you gauge if the market is downsizing or on an upward climb?

The best bet is to pay attention to the brokers – what are they angling more towards? Are they quoting different market bets to buyers and sellers? If you want to gain a good perspective, pretend to be a seller if you’re looking to buy and vice versa. Try to bid prices, and talk to experts within the industry. This can help you understand how flexible the prices are and if it’s the right time to make a purchase or sale.

Marketing Trends are Changing in 2019


Marketing has always been a field focused on proactive outreach and consistent innovation, and this year is no different. Digital marketing approaches have already approached ubiquity in the past few years – it’s almost impossible to find a traditional brick-and-mortar retailer without an online presence – but even that online landscape is continuously changing, usually requiring retailers to adapt and improve their strategies. Here are 3 of the most significant developments that should be considered.

1. Data is Supreme

It should come as no surprise that data is still the most important resource in a modern marketer’s toolkit, and methods of collecting and parsing data are more widespread and sophisticated than ever. Modern customers, especially younger customers, are increasingly disaffected in terms of brand relationships and don’t respond as well as older generations to traditional mass marketing. Social media engagement and an ever-increasing affinity for personalization and individually-tailored techniques are how customers are more typically engaging with brands lately. In order to effectively attract and serve potential customers through this model, brands and retailers must make extensive use of all available data to ensure a satisfying and unique experience for as many customers as possible, in order to achieve maximum engagement and return on investment.

2. Automation is Indispensable

Data is important, but you need to know what to do with it – and how – in order to utilize it to its fullest potential. Human brains are excellent at parsing and decoding data, but for large and growing brands and retailers, the potential amount of data is absolutely massive, and there’s almost no way that even a dedicated team of people can make sufficient sense of all the information pouring in. That’s why today’s marketing gurus generally agree that sophisticated implementation of automation techniques is key to success when using data. Automation can also be useful for analyzing engagement and evaluating the success of marketing strategies. For example, let’s say your business is scented candles – you can find customers who’ve bought similar products recently, but there are a lot of different kinds of fragrance products, high-end and low-end, and there may be other factors such as branding or gift purchases. It may be necessary to parse the available purchase history of individual customers, and even continue to measure engagement and effectiveness post-outreach. This would be an absolute headache without automation tools, and through their use, human employees are freed up to work on creating more high-quality content.

3. Data is Become More Expensive and Less Accessible

The supremacy of companies like Amazon, Google, and Facebook has had almost a monopolizing effect on the availability of the afrementioned data. As social media platforms grow and are increasingly utilized for organic brand outreach, they are able to charge more and more for the opportunity for retailers and brands to use their platforms in order to reach customers. Especially given that these companies control search engines and online storefronts – and make their fortunes increasingly in the collection of data – gaining access to that valuable data is becoming increasingly difficult. There is no easy solution to this development, other than more focused marketing spending and potentially more direct customer outreach, but businesses are going to have to find ways to adapt in order to succeed in the face of these recent changes in the modern landscape.

The Basics of Fashion Marketing


Fashion marketing refers to the marketing of fashion-related products and services. Primarily, the marketing teams’ focus on advertising clothing, makeup, shoes, bags, and much more. Both online and offline media techniques are used for fashion marketing. The most significant aspects of fashion marketing are identifying the target market at whom the clothing is aimed and then finding the right place to attract target customers – it achieves the objective clients, it is anything but a simple occupation using all necessary means. A vital element of this concept of marketing focuses on defining the target markets. A marketer will decide where the product should be sold so that the company could get maximum profit out of it. Displaying of the products also plays a vital role and it shows the creativity of the marketers.

It is a pluspoint for a marketer of the fashion industry to know about the changing trends of fashion. A marketer should be well versed in both marketing and business. This way, they will be able to design related advertisement, market them, and lure the people into buying more.

Importance of Fashion Marketing

Fashion marketing holds the same significance as that of fashion designing. To make a design worth competing in the fashion industry, a marketer would play a critical role. Without proper marketing, a worthy design will not get its rightful place in the market. Fashion marketing helps sellers connect with potential buyers. With more sales, a designer’s success is guaranteed.

With fashion markets, the idea is more than just selling clothes. It is about the aim and the idea the designer is trying to present with his or her design. Fashion marketers help designers in becoming a brand that may get recognition of buyers. It needs to be understood that design alone is not sufficient to take over the market.

Social Media and Marketing

With the advancement of the Internet, it is now possible to market design in any part of the globe. Big brands today have international significance due to the traits of social media marketing. In fact, the companies that succeed today have a highly dense social media presence and are able to overcome marketing and business challenges right from the comfort of their offices via computer screens.

Taking an example of Google would help in understanding it easily. Google AdWords presents promotions relating to never-ending ventures made by the client. In the event that an individual looks for items identifying with design on the web, Google presents promotions relating to those themes to draw in that person. Fashion businesses that take up promotions with Google AdWords would get introduction each time an individual scans for something identified with their items.

Everyone is aware of the importance of Facebook and Twitter when it comes to social media marketing. With most, if not all major clothing brands having their business pages on Facebook, there is a huge virtual mall for buyers. People are able to see their favourite brands’ products like dresses, women’s leather jackets, tops, promotions, and accessories online. They are also able to see nearby locations of their favourite brand outlets via social media. Social media websites have made dreams come true.

Points to Consider When Choosing a Fashion Marketer

Being a starter in the fashion industry requires extensive planning. It is why it is essential to choose the right people to work with. While choosing a marketer it should be kept in mind that experience counts. A marketer should be able to grab the designer’s aim and idea and present it to the buyers. He/ she must know what tricks and traits could lead the designer to succeed in becoming a brand. Moreover, the work of a marketer does not finish with the launch first batch of the design. Success of a fashion designer is the success of the marketer as well.

4 Steps to Building Your Own Company Website

Starting a successful company always means having a stellar website. There are a lot of little details that go into building a great site, but you will want to make sure it all looks amazing before launch. The best way to get your site up and running is to follow these steps:

Buy a Domain Name for Your Site

The very first step is finding a domain that goes along with your company. This seems like an easy step, but deciding on the perfect domain feels nervewracking. Make a list of the available domain names that you are considering. Often the most popular domains are pretty expensive to purchase. Website domains with alternatives to “.com” are becoming increasingly popular. Depending on your company, consider using “.ai” or something else unique.

Download a Template that Matches Your Branding

Web design is incredibly hard. You have a few options in this area. There are some websites that have made web design a lot easier, but you still want your website to look unique and unlike anyony else’s. You can head to Envato Elements to download unique templates that make your website look amazing, but also customizable.

Sites like WordPress, Squarespace and Wix give you options to designing with their templates, but it is a little bit more complicated. Look at all your options before launching—you never know what you like until you try new things.

Get a VPN Running on Your Working Desktop

Security and safety are important especially for new companies. You will want to find a VPN that works for your desktop work computer. This is just a good safety precaution in case someone tries to hack you. Head to a site that has a Hoxx VPN Review and other VPN reviews so that you can find one that works for you. You are better safe than sorry in the safety category.

Use Digital Marketing Tricks to Promote Your Site

Now that you have your site designed, domained and secured using established IT solutions provider like Gammastack, you are ready to start promoting it. Start with on-page SEO. If you don’t have experience, you might be better off contracting an expert to do an SEO audit and update. This isn’t a one-time thing you will need to do. SEO is always shifting and needs updating. You might be better off learning how to update for SEO strategy yourself in the early stages.

Running social media ads to targeted audiences is another way to get people to go to your website. Start with Facebook ads and Instagram ads, then start branching out into sites like YouTube and LinkedIn. Social media advertising is the perfect way to get people to be aware of your business and the new site.

Once you have taken all these steps, sit back and wait for the results to start happening. Of course, websites take upkeep and hard work. Getting the basics done in the beginning is the hard part, but worth it to have a site you are proud of.

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