Business and Technology Articles Contributed by UWA Students

Month: July 2019

Search engine optimisation a leading digital marketing strategy


Now that we live in the digital era, it continues to become exceedingly obvious that every aspect of modern life has been, and is continuing to be, fundamentally revolutionised in the wake of rapid digitalisation and technological advancement. This is true in literally every aspect of life as we know it, and there is no going back. Every aspect of life, from education and healthcare, to life at home and business, have been transformed from the inside out. In the world of business, technological advancement and rapid digitalisation have made themselves known in many ways, with one of the most exciting and innovative being digital marketing.

Digital marketing begins to overtake traditional marketing

While traditional marketing strategies will likely (if not certainly) always have their place in the world of business, it becomes more and more obvious over time that the modern iteration (i.e. digital marketing) is becoming more and more instrumental to business’ success, no matter the industry or the size of the business in question. The reason for this is simple: as the rest of the world continues to pivot towards a digitalised future, the way that we do everything – including business – must adapt to realign, or risk being left behind. Today, there are many digital marketing strategies that are successful, but which is the best of them?

The most prominent digital marketing strategy out there today

 One of the most prominent digital marketing strategies out there today is SEO (search engine optimisation). Essentially, SEO is a strategy that increases the quality and quantity of traffic to a website or web page. This is achieved by increasing the visibility of a website to individuals that use a web search engine (think Google). The idea is to increase the volume of unpaid results (excluding the purchase of paid placement). SEO was a more complex digital marketing strategy for businesses to get used to in the beginning, due to the fact that it requires more behind-the-scenes work, more effort from the onset. Over time, however, SEO proved itself to be worth its weight in gold.

Why SEO continues to turn ripples into waves across industries

The reason that SEO has continued to be so popular is quite simple. SEO may require a learning curve to initially understand it, but once that learning curve has been successfully reached and then exceeded, SEO works its magic by doing the work for you. After the initial pull, SEO takes control and works – seemingly behind the scenes – to increase visitation to a website or an individual web page. Never has a digital marketing strategy proven to be so influential across so many different industries.

SEO does what so many other digital marketing concepts fail to do: create an ongoing automated trajectory towards success after the initial pull. So, if you own a business, get your local SEO company on your side and make the most of SEO, because at the end of the day, this is a digital marketing strategy that is giving companies across varying industries a leg up, always.

Promotions and marketing as key components in modern business


When it comes to the big, wide world of business, there are many moving pieces that have significant control and ongoing impact. All of them are decidedly unique in and of themselves, and they all have their role to play. While each individual business operates differently to the one next to it, there are some components in modern business that are crucial all around, no matter the business or the industry that business belongs to. The reality is that modern businesses are built on a foundation of key components and unique creative angles. And at the end of the day, the key components are the glue that holds it all together.

So, what are the most fundamentally important and commonplace components in modern business? Promotions and marketing. These two ideals are interesting in themselves, but when utilised in the world of business, they effectively become two of the most important components in modern business. To know just how much impact these innovations have on the world, it is important to understand them both as individual components and as a collaborative effort in modern business.

Promotions help to set the tone for business standards

It goes without saying that a business is only worth as much as the driving components and growth strategies within that business are. One of the most instrumental business components of all is the use of active and consistent promotions. In short, promotions essentially help to set the tone for the standards of the business. Through ad campaigns, special, limited time offers, and more, promotions offer an insight into what a business is all about, allowing for said business to continue to further elevate its growth.

Marketing is the ultimate power play in business

Think of marketing as the ultimate power play in business. At networking events, take the opportunity to spread the word about your business and everything it offers by spreading your wings, soaring out of your comfort zone, and engaging in conversation with other industry professionals who can and often do prove themselves to be positive industry connections that you can harness later in your career. When at industry events, wear lanyards that are branded with your company’s insignia and logo. Market through social media, in print, on the radio, on television, on billboards, via email. Marketing is your ticket to enhancing success in your modern business.

Promotions and marketing in collaboration with one another

While they are each incredibly powerful on their own, promotions and marketing are even more influential when utilised in collaboration with one another. In using marketing efforts to advertise promotions, and vice versa, you essentially put yourself in the position of having your cake and eating it too. Using a marketing campaign as a promotions tool for an upcoming range, product, service, or location allows you to further expand on your exposure and success. The same can be said about using promotion tools as a marketing strategy. At the end of the day, promotions and marketing are equally valuable components in all modern businesses and industries, all over the world.

Here’s Why 99 Percent of the 1 Percent Invest in Real Estate


When you go into investing in real estate, the options can be limitless. There are dozens of types of real estate, many financing strategies, and hundreds of promising markets.

But if you’re specifically hoping to build wealth, many people choose multifamily real estate for several very good reasons.

A Quick Word on Wealth

In the current culture, wealth often gets a bad rap. People talk about money in hushed tones and cast judgmental glances at people who have a lot of money.

There’s a notion that wealth is bad and, as a result, people who have lots of it must be exceptionally evil. But this is a foolish idea … and one most people don’t think through fully before they form their opinion.

The mass media gets traction from encouraging readers and viewers to believe that wealth is evil and the pursuit of it is a futile endeavor that leads to wickedness. But the reality is that wealth creators are value creators.

If there were no wealthy individuals in a capitalistic society, that would indicate that no value was being created there. Thus, there would be no worthwhile products or services for consumers to purchase and enjoy.

Can wealth be attained via unscrupulous means? It certainly can. Can it be generated honestly as well? You bet. The choice is up to the individual.

If you study some of the wealthiest individuals and families in the United States, you’ll find they aren’t dealing drugs, running illegal operations, ripping off consumers, or stealing from honest people. In most cases, they’re running fair and plain-dealing businesses that serve their customers’ needs.

Then they take the money they earn and expand it through high-return investments. 

The Appeal of Multifamily Real Estate

Now that we’ve addressed the wealth factor and (we hope) given you permission to crave and pursue wealth, let’s dig in and look at the investments that successful people use to multiply their money. In particular, we’ll focus on real estate.

Most people know that real estate is one of the highest-returning investments out there, but are you aware of the fact that multifamily real estate is the preferred niche of the smart investing class? Here’s why.


  • Economies of Scale


There’s nothing wrong with owning a dozen different single-family real estate investments all over the country, though the separation can make it harder to manage these investments cost effectively. Dealing with maintenance, rent collection, accounting, taxes, and all of the other responsibilities for a wide range of properties is challenging (even if you retain a property management company).

Its far easier to handle the needs of a 12-unit apartment. When all your units are located in one complex, you have only one lawn to mow, one garbage bill to pay, and one (or at most a couple) large roof(s) to maintain.

Everything becomes considerably more manageable and, as a result, far more cost-effective.


  • Greater Organization


Financing is usually the toughest obstacle in real estate investment. Paying for a large project is understandably more challenging than for a single-family rental property, but it’s easier to keep it organized than if you compile a dozen independent loans spread across as many properties.

As this comprehensive guide on loans for apartment buildings shows, financing can be tricky for those who don’t know what they’re doing. There are multifamily construction loans, Fannie Mae multifamily loans, Fannie Mae guaranteed loans, Freddie Mac multifamily loans, multifamily bridge loans, traditional bank loans, and an array of other products.

Once you figure out which will be the best for you, the paperwork side becomes a lot easier than trying to manage loans for a variety of properties. There’s only one lender, one mortgage bill, one closing, etc. 


  • Emerging Trends


To be honest, now is the best time to invest in multifamily real estate. That may sound like hyperbole … or something a late-night TV guru would tell an audience in order to sell a 12-disc real estate investment course.

But it’s an accurate statement. A number of emerging trends make the present the single best time in all of human history to invest in multifamily properties. Heres why

  • As many as 75 million baby boomers are currently on the brink of retirement. Many of these individuals will be looking to downsize out of their current single-family home and move into a multi-family property that’s easier and more cost-effective to maintain.
  • It’s possible that many of today’s apartment complexes will be converted into retirement communities in the future.
  • Millennials aren’t buying single-family homes at nearly the same rate or volume as previous generations did. Instead, they’re opting to rent apartments and condos.
  • It’s getting more and more expensive to build new apartment buildings, which will increase the value of existing multifamily units.

All these factors create what is essentially a “perfect storm” for multifamily properties. By getting in now, you have the opportunity to ride these trends (as opposed to catching them at or after their peak).

Diversifying Investments to Overcome Instability

By definition, investing is laced with risk. One of the key differences between wealthy individuals and the middle class is that the former take on healthy risks that offer the potential for high returns.

As you seek to expand your own funds and build wealth, look for investments that create solid opportunities for high returns. Make sure you’re diversifying these investments to limit risk, however, and increase your chances of coming out way ahead.

The many faces of office technology in the modern age


Technological advancement and rapid digitalisation have been changing the world for years now. By this point, we are no strangers to their reaches. Office technology, however, is still just beginning to make waves (an incredible feat, when you consider the phenomenal impact that office technology has had on the world thus far). Nonetheless, technology has just begun to disrupt the modern workplace, and it is sure to be a wild ride continuing from here on out. But before we get to the future workplace, we must acknowledge the current technological revolutions that have transformed the way we work so far.

Whether it is the apps and websites driving office cleaning businesses, or the very products and systems that drive those businesses from the inside out (or any other manner of technological innovations in the modern workspace, for that matter), the goal is always the same: to make life in the workplace more convenient and efficient. So, what are these incredible revolutions, and what makes them so instrumental, so special?

Adjustable, personalised individual work spaces

This is a broad term, but basically it encompasses everything from sit/stand desks, to the rise of the remote workplace. Having adjustable and personalised work spaces for each employee means that they will essentially operate at their most comfortable. And we all know that we are at our most productive when we are most comfortable, right? So, office technologies like sit/stand desks, ergonomic office chairs, remote positions (i.e. the capacity to work from anywhere, so long as there is a reliable internet connection and a sturdy device to work from), and virtual assistants are changing the way we work individually, for the better.

Dependable Wifi connections

It might seem strange to list this, but it is shocking just how many workplaces are operating in subpar Wifi conditions. When the workplace is operating under an unimpressive internet connection, it limits the focus and productivity of the individuals working within the office. This is obviously a problem. It does not matter how brilliant people are at their jobs; if there is not an internet connection that allows them to work at their optimal speed, they will not turn out their best work in a timely fashion. It is just the way it is. So, make sure that the internet connection is efficient and reliable.

Reliable conference lines

Again, this might sound strange, but this really is so important. All offices rely on conference lines – especially those that embrace remote workplaces – so it is crucial that there are reliable office conference lines running, always. When an office cannot communicate effectively not only internally, but with clients and other employees the world over, collaboration, creativity, and productivity (the three pillars of a workplace functioning at its peak) go out the window. Conference lines are essentially part of the bread and butter that ensures that workplaces operate at their best, and without them the entire workplace can erupt into absolute and sheer chaos.

Understanding office technology as revolutionary innovator it is


The workforce of the future is paved with technology and digitalisation to boot, and we are seeing the beginnings of that revolution break free now. The last few years especially have seen an abundance of steadfast and revolutionary technological advancements and rapid digitalisations that have sought (and succeeded) to revolutionise the way we work. Now, thanks to these innovations, the average workplace is far more convenient, efficient, productive, and all-around enjoyable than ever. It is the digital iteration that many did not realise the workforce needed, and it is just getting started.

We are sitting on the edge of a new era, in which digitalisation rules, and technology is a prominent feature all around us. In terms of the workforce, technological advancement is just getting started, but already we have seen a world of innovations and improvements that have sought to vastly reimagine the way we work. To understand where we go next, we must understand the reaches of where we have been, and how we got to the point we have achieved thus far.

The beginning of technological disruption in the office

This is just the beginning of what is likely to be an incredible surge for the modern (and future) workforce. Technology is changing it all, for the better. Aptly called office technology, this branch of tech refers, quite simply, to any technological innovation found in, or concerning, the modern workplace. Whether it is office cleaning apps and websites, or the products and systems that keep the workplace thriving from the inside out (or any other manner of innovations, for that matter), office technology is beginning to make its mark in a big way.

How the traditional workforce is no longer solely viable

There will likely always be a place in the global workforce for traditional methods and models, but what we are seeing more and more is that solely traditional workplaces are having to modernise to avoid going dark. This means embracing technological advancement in every corner and orifice, and doing so wholeheartedly and without reservations. It has taken some practice, but now the weight of the realisation has driven most (if not all) companies and career-driven individuals to embrace it – and there is still so much more to come in the near future, as we dive deeper into the digital era.

What the future workforce looks like thanks to office tech

The future workforce is going to be one that is entirely and without reservation hinged on technological advancement and ongoing digitalisation. If technology is a key contributing factor to the longevity and success of workplaces today, what will it look like in the future? The answer is, for now, uncertain, but if current projections and the history of technological disruption in the workforce are anything to go by, it is certain to be a future that is positively immersed in technological advancement, rapid digitalisation, and all that the two ideals have to offer the world of professionalism and consumerism.

Technology is transforming the modern workforce

Using Office Technology to Increase Convenience.jpg

Thanks to the rise of technological advancement and rapid digitalisation, we have seen a dramatic and undeniable surge in all tech avenues including, as it turns out, the workforce. It goes without saying that the modern workforce has evolved dramatically in recent years. Office technology is at the core of most (if not all) of these transformations, and it has changed the way we work in all the best ways. We have seen the beginning of an incredible digital iteration in all aspects of the way we work and live, and it is only set to become more intensified as time goes on.

Regardless of if it is the apps and websites offering professional office cleaning, or the technologies that keep the office running from the inside out, there is no getting around the fact that technology dominates the modern workforce. What is interesting to note is that while the innovations seem incredible (which they of course are), they are nothing compared to what we are likely to see in coming years. So, how exactly has office technology made an impact so far, and why is it so important that we continue to foster and encourage technological growth and further ongoing advancement in the professional landscape?

Office technology makes life at work more convenient

One of the primary goals of any technology is to make life easier, more convenient. This is no less true in office technology than it is anywhere else in life. Office technology is designed and catered specifically towards making the way we work easier, so that we can be more productive and more innovative with our time at work. From automating tedious and time-consuming processes and systems, to introducing virtual assistants to take care of tasks like meeting reminders and email responses, office technology has already proven its worth in terms of making the way we work more convenient and thus, more efficient.

Office technology helps to escalate office efficiency

From the very beginning, office technology has had an incredible impact on escalating efficiency in the workplace. The whole point of technology is to make things run more smoothly, more efficiently. Office technology allows for precisely that to happen, in the most effective ways possible. From virtual assistants to automation of set processes and tasks, and everything in between, technology in the office has always been an efficient movement.

Office technology increases productivity

This is true on both a collective workplace level, and an individual level as well. Office technology allows for increased productivity in ways that not only make the workplace a more convenient and efficient place to work, but also a more creative and productive environment for individuals to discuss ideas and bring forward creative directions. This is just the beginning, but it is an exciting and promising beginning nonetheless. What we have seen develop and further advance in office technology so far, is just a taste of what is yet to come. The future workforce is technologically-driven, and the ride from here to there starts now.

Is SEO still relevant in today’s digital landscape?


It was all the rage when bloggers discovered how Google’s algorithm worked and SEO agencies sprouted like mushrooms to capitalize on the discovery. However, it has been more than two decades since Google burst onto the scene and the question is on everyone’s lips. 

How relevant is SEO today? 

The short answer is that SEO will always be relevant, so long as search engines exist. The innovation of Google (and the reason why it is a household name) is that instead of ranking sites based solely on their content, they looked at “the quantity and quality of external links pointing to a website (as well as the anchor text used)”, giving birth to an industry of link building. 

The evolution of link building

There are numerous ways for businesses and professional bloggers and the like to obtain links on other sites. Facebook groups allow for link exchanges, and you can turn to an SEO agency for all the rest. Certain bloggers who are accomplished writers also oftentimes have access to publications and might be convinced to write about your company or product, with the right incentive. However, Google has slowly caught on to this link building tactic in order to rank higher on their results page. This has caused a shake up in their algorithms department. 

In 2011 and 2012, many websites found that their traffic vanished overnight as Google’s new Panda algorithm took hold. It redefined what was considered a quality site and helped keep the spam sites where they belonged: down in the dregs. After Panda was introduced came Penguin, an algorithm targeted at websites utilizing keyword stuffing or “websites with unusual linking patterns, including a high-amount of exact match anchor text that matched keywords you want to rank for” – basically, if it didn’t look organic, it was flagged. 

How to utilize SEO efficiently

First of all, too many businesses set up a website for the sake of looking professional – this is neither productive nor does it add any value. Secondly, value is king. If you are going to put something out there, it should be of high quality which is not a regurgitation of someone else’s thoughts or words. Researching what keywords to use are always a smart move as it can be easily incorporated into your content and help you better reach your audience. Lastly, find a social media network that will work for your brand. 

For instance, a travel website might find more success on Instagram, and a beauty parlour or fashion boutique would have better luck on Pinterest. Corporates should stick to LinkedIn, and most can count on Facebook to help them in terms of marketing. It does help to research on your industry’s niche and figure out where on the internet are you most likely to find a relevant community. 

Conclusion: SEO will only work if you do

Being lazy and not putting in thought to your SEO content will hurt your brand in the long run as Google might mark your website as spam. It is much better not to have a website than to thoughtlessly try to cheat your way to the top. 

Avengers Saga: It is not over yet


Marvel Studios were extremely dedicated to their Avengers franchise, building up a plot for years and taking the big screen where it has never gone before. Blockbuster after blockbuster, all coming together for what the world hails Endgame. Whether you caught the film at a local theatre or went for a luxury movie experience, it is safe to assume that Endgame was unforgettable for everyone; the lead-up to the main event has been a long and arduous journey, spanning over 23 films and 11 years. 

Started from the bottom with a big vision

Its humble beginnings started from one man – Iron man – and he took both the world and Marvel Studios by surprise as his popularity soared out of control. Capping at a 93% rating on Rotten Tomatoes – it is the third highest rated Marvel movie (with the number one spot claimed by Black Panther at a whopping 97%). 

However, prior to the success of their first foray into the cinematic universe, Marvel has already hatched their game plan to bring the world the greatest series Hollywood will ever know. 

The infinity saga and great Easter egg hunt

From the conception of Iron Man, Marvel has included hints and scenes foreshadowing what was to come and fans have taken to calling them Easter eggs. The first ever Easter egg is most likely the post-credit scene featuring Nick Fury talking to Tony Stark about the Avengers Initiative, setting into motion the saga we know and many worship today. 

Fans have spent hours online dissecting what each Easter egg meant, a practice that is still alive and well today. Despite knowing that there will be no more Avengers after Endgame, fans are still perhaps reading a bit too much into every scene, and sounding more and more like conspiracy theorists: from whether Loki will be the next Captain America, to wishful thinking regarding the mortality of Tony Stark. 

Avengers is out to snag the number one spot from Avatar

In a bid to take the title of the highest grossing movie of all time, Marvel Studios is re-releasing Avengers Endgame with new footage along with a few surprises, including a video introduction by director Anthony Russo. While there is no word on how long the deleted footage will be, there will also be promotional material for the upcoming Spiderman movie. 

While no means an honorable way to win the title of the highest box office hit, it has not stopped fans from eagerly flocking to purchase new tickets. Furthermore, Marvel has been known to air marathons prior to new releases and are notorious for squeezing the bang out of every buck and their fans are more than happy to oblige. 

Endgame not the end?

According to Marvel Studios president Kevin Fiege, Endgame is in fact, not the finale of the epic series and that the upcoming Spiderman: Far From Home will be the final conclusion of Avengers. He goes on to explain that we needed “to see how does Spiderman step out of the shadow of his mentor Tony Stark”, effectively bringing to an end what started with Iron Man back in 2008. 

Being bilingual now a coveted skill in the digital era


When it comes to understanding the most valuable skills and talents in this modern age, it goes (almost) without saying that being bilingual is one of the most highly coveted skills that an individual can have. The world as we know and love it has changed drastically over the years, and especially in recent times. Part of that change has been the beginning of the digital era. The digital era exists purely thanks to our obsession with technological advancement and rapid and ongoing digitalisation.

Because of the digital era, we have found ourselves open to an entirely new way of communicating and interacting. That new approach is founded on the values of international connection. Every aspect of modern life, from education and health research, to the arts and even the economy, is going global, and so some skills are becoming more coveted all the time. Having fluent command of multiple languages happens to be one of those exceedingly coveted skillsets. But to understand exactly why that is, we must go back to well before the beginning of the digital era.

Understanding the history of language education

Language education has always been important. Offered as a slight compulsory, and then constant option, during schooling around the world, language education has always sought to offer students different ways of learning and thinking. Once a niche facet of teaching and learning, language education bloomed and flourished over the years to become one of the most prominently utilised offerings there are across the spectrum of education. And now, thanks to digitalisation and technological advancement, it is almost a necessity.

Taking note that the economy is now global

The global economy that exists now speaks volumes of our capabilities and prioritisation of the digital. There is something intriguing and profound about the global expanses that the economy has reached and continues to thrive in. With the global economy firmly in place in this digital era, there is a stronger need to be able to communicate effectively and efficiently with those who do not speak the same first language. Being bilingual gives individuals a direct advantage in not only their personal lives, but also their professional lives as well. Modern business is all about convenient and powerful communication, in every sense of the ideal, and being bilingual places one in the most beneficial of positions in this respect.

Taking the steps to become fluent in multiple languages

These days, there is obviously more power in being bilingual than in solely sticking to one’s first language. So, more and more individuals are embracing language education, even taking it upon themselves to learn it on their own dime and time. The drive to become bilingual is not always the same, but the end goal is (for the most part). Regardless of if one is learning to have a full conversation English with friends, or to further their career prospects, taking the steps to become fluently bilingual is one of the strongest and most coveted skills today.

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