Business and Technology Articles Contributed by UWA Students

Category: Business (page 1 of 4)

5 Tips To Use Digital Marketing To Increase Your Sales

Digital marketing has become essential to businesses of all sizes, and there are many different ways you can integrate it into your business strategy if you’re new to the game. From traditional social media and email marketing to newer tactics like influencer marketing and virtual reality, digital marketing can help you reach new customers and bring in the money you need to continue growing your business. It is no wonder that so many businesses are starting to outsource digital marketing to platforms like Launch North, where they can get the professional services. Here are six tips to use digital marketing to increase your sales.

5 Tips to Use Digital Marketing to Increase Your Sales

1) Create more content

Before you start a new marketing strategy, it’s important to determine what your goals are. For example, if you have an e-commerce store, one of your main goals is likely sales. Increasing sales can be done by making sure people see your products online. You can accomplish that goal by creating more content on a variety of topics and formats—blogs, images, infographics, video—and then directing readers back to your product pages with digital links in addition to search engine optimization (SEO). This is just one way you can use digital marketing tactics like search engine optimization (SEO) and paid advertising (PPC) successfully. It’s also important for you to hire an SEO agency if you don’t have the time to focus on it. A multi-pronged approach that includes other strategies like reputation management and link building also helps strengthen your brand overall.

2) Consistency is key

It’s easy to get excited and start with a ton of different tactics all at once. While it may seem like an effective strategy in theory, each marketing channel is unique and requires its own attention. That means spreading yourself too thin can hurt your overall success more than help it. Instead, focus on one tactic at a time until you achieve some level of proficiency before moving on to something else. In other words, stay consistent if you want consistent results.

3) Reach out directly to influencers

Everyone knows social media is a great way to reach new customers, but you can also directly reach out to influencers in your industry. Influencers are real people who have an online presence and are connected with like-minded individuals. If you’re seeking advice or endorsements, reaching out directly is often more successful than just posting a job opening on social media. In fact, 75% of consumers trust recommendations from friends and family over traditional advertising or marketing materials, according to surveys. Tap into those networks by reaching out directly via email and/or phone.

4) Include compelling CTAs in every blog post

If your target market is online, like many businesses are, you should make every post count. One of the easiest ways to do that is by giving each post a Call-to-Action (CTA). A CTA is a simple request that asks readers to take some specific action that’s aligned with your goals. You can include CTAs in blog posts in various ways, including adding links and calls-to-action at the end of your copy. Whatever you choose, make sure you include it on every page on your website—there’s no such thing as too many CTAs. The more actions you encourage visitors to take, (and then follow up on), the better chance you have of converting them into leads or sales.

5) Re-engage old customers

One way to generate more sales is by focusing on your existing customer base. It’s no secret that it costs five times as much (or more) to acquire a new customer than it does to sell an existing one. Re-engagement can take many forms—like setting up automated welcome back messages, offering discounts and bonuses, or even sending physical postcards if they aren’t near their computer when you email them. You can even re-engage with those customers via digital marketing is an easy way to bring them back into your shop and encourage repeat purchases. For example, a customer could enter a contest for free shipping on their next purchase or enter for a chance to win $50 if they purchase within three days of entering your contest. This type of loyalty marketing is extremely effective because it helps reinforce brand recognition and encourages customers to place orders with you again. Make sure your methods are appropriate for your business, though; make sure you stay compliant with local laws and regulations regarding contests and sweepstakes.

Building Your Working From Home Office

Stuck working from home and not sure how to keep yourself motivated? Hit a bit of a form slump in terms of output? Don’t worry, because we’re here to help get your head back in the game. Follow our home office facelift guide below and you’ll soon find the inspiration you need to kick some serious goals. 

  • Adjustable sit stand desk

Step one is to grab yourself a fantastic sit stand desk that boasts plenty of room and a beautiful design. This is important because we want to create a sense of spaciousness in your room which will naturally encourage creativity and help you to feel a lot less boxed in. Not only do sit stand desks provide for all of the above, but they also offer a range of health benefits. From postural improvements to better circulation, you’ll love what these designs bring to the table. 

Stuck for ideas? The Infinity Height Adjustable Sit Stand Computer Desk ticks all the right boxes.

  • Office chair

Working all day at a computer can be hard, so it’s super important to have a comfy chair that will keep you grounded. Look for something that is ergonomically designed and offers a great level of support for your body. Choose a chair that matches the rest of your decor and you’ll be one step closer to bringing your dream working from home office to life. Remember that any kind of office chair will work with a sit stand desk, thanks to adjustable features. 

The Luxo Narelle Mesh Office Chair always makes for a great pick. Think built-in lumbar support, curved armrests plus a high-density padded foam seat. 

  • Drawers

Need someone to keep all your important bits and pieces? A set of stylish drawers is just the thing. We appreciate storage space as much as anyone, which is why we recommend keeping this item high on your to-do list. The right design can add a great visual touch to your space and will make keeping track of notes, files and everything else a breeze. Just remember to think about what other furniture you have so you can choose something that really works well. 

  • Rugs and accessories

Put the finishing touches on your working from home office by grabbing a beautiful rug and a few accessories. This can really take your space to a new level and it will definitely help to make the environment all the more conducive to hard work. Whether you’re writing articles, working on spreadsheets or designing websites, having a wonderful rug at your feet will provide some much needed comfort. As for accessories, grab a few scented candles, a lamp or two and maybe even a new frame for your favourite picture. 

Social media becomes a leading digital marketing strategy


Social media is a technological innovation that was initially designed to be a revolutionary advancement in improving worldwide communications. It obviously achieved that great feat with flying colours, and ever since, it has gone on to become so much more. Rising out of the depths of the digital era, social media quickly captured the attention of people all over the world. Soon enough, it became obvious that social media was only becoming more and more of an obsession, to the point that it was overwhelming.

Over time, the attention to social media was more than obsessive, and people became more and more invested in their social media profiles and newsfeeds than in the real world around them. As people were drawn more and more into the digital world, they found themselves disconnecting from the real world more and more, to the point that it became a habit they did not even realise they were exhibiting. Today, social media is renowned for being addictive (and not always in the best of ways). But the modern world is cashing in on it more than ever. 

Businesses realise the potential in social media

Take the modern business landscape, for instance. Digitalisation took hold, social media became a mainstream sensation, and then consumers evidently “checked out” of traditional business strategies. As digital marketing became more and more pronounced in the business landscape, the smartest and most forward-thinking companies started to realise that there was a definitive potential for social media to become a strong digital marketing strategy. So, they did. Social media became a digital marketing strategy, and the consumers that businesses were once losing were suddenly returning in droves – and then some. 

Social media becomes a digital marketing tactic

Fast forward to today, and (aptly named) social media marketing is not only a strong digital marketing tactic, but it is the leading digital marketing strategy there is. The smartest businesses out there acknowledge and utilise social media marketing as the power play in consumer exposure and engagement that it is, and the ones that do not do so, find themselves losing their footing. Consumers want to feel heard, understood, and valued, and social media marketing allows for exactly that to happen. Its interactive, real-time nature allows social media marketing strategy works like a dream for businesses and consumers alike.

The ongoing rise of social media marketing

These days, there is an online market for anything, and social media is the leading advertising and marketing prospect bringing that realisation to vivid life. Whether you are selling shoes, tech devices, vehicles, or even the latest and greatest Instagram tracker app, you can maximise exposure and consumer potential by advertising your product or service via social media marketing. the global reach of social media marketing means users are getting real-time interaction with the businesses they love and support. On the flip side of the coin, businesses get the best live feedback ever, allowing them to improve and advance better and better all the time. Best of all? This is just the start – the best is yet to come.

Evolution of Disney’s film tech empire proves to be a powerhouse in film making


When thinking about the evolution of film technology, most (if not all) people can agree that Disney is, and always has been, a leading powerhouse of an example of how to get it all right. In recent years, it has not taken a genius to note and be entirely aware of the fact that Disney is the entertainment powerhouse that knows how to keep bringing in the audience. In fact, most of the movies playing now, and even this entire calendar year, have come from Disney and its acquired and partner film studios. That in itself says something spectacular about the power of Disney.

This is a film and entertainment company that has learned how to artfully master film technology in every stage of its evolution, establishing itself as a leading force in animation and entertainment in the process. From its first feature film in 1937, Snow White, to the 1995 Disney Pixar masterpiece Toy Story, and right up to the live-action spree Disney is embodying in 2019, the magical evolution of Disney’s all-encompassing take on film technology throughout the years has been nothing short of astounding.

2D animation fixation begins with Snow White

When Snow White was first released in 1937, it spurred on a love for the aesthetic that the 2D animation artists for the film and entertainment company could so beautifully capture. There was something magical about this era of film technology. It was a time for the animation empire that was both profoundly exciting and overwhelmingly intricate. And it would ultimately come to be renowned as the moment that Disney further solidified its hold on audiences around the world. While Disney has been creating before the release of Snow White, it was this animation sensation that really solidified Disney’s hold.

3D rendering film technology revolutionises with Toy Story

By the time 1995 rolled around, and Disney and Pixar’s first full-feature 3D collaboration Toy Story came to fruition, 3D rendering was only just beginning to take form. In fact, Toy Story was the first fully 3D-rendered animation feature film. It was a movie that showcased the brilliance of film technology at a time where it truly was all up in the air. Since then, 3D rendering film technology has gone on to produce many award-winning and award-nominated Disney masterpieces – as well as paving the way for 3D rendering technology to be a widely-utilised film technology across the industry.

CGI domination with live-action spree in recent years

Recent years have seen many “live-action” adaptations of former Disney stories come to live, and they are all powered by either mostly or entirely CGI (computer generated imagery) film technology. Taking 3D rendering technology to an entirely new level, CGI has allowed for classics and new originals alike to light up the screens and take away the breaths of viewers around the world. Disney has once again proven that it is a leading innovator in film technology with its masterful use of CGI film technology. The most magical part? The best is yet to come.

Why automating purchase orders is a great business move


Anyone that has ever run a successful business can tell you that staying on top of all the moving pieces can sometimes prove to be more complex than your average challenge. Having a successful business – especially in the digital era – requires a lot of determination, hard work, resilience, and perseverance. It is no secret that the modern marketplace is more competitive than ever, and even the strongest of businesses can fall flat if they are not operating carefully and properly.

All the moving pieces that make up modern business processes and systems each have their value, their role to play in the overall operation. And while large-scale companies often have far exceeded the rest of the professional landscape in terms of automating and otherwise modernising to stay ahead of the times. Until now, that is. The rest of the business landscape is catching up quite quickly, automating and modernising in multiple ways to effectively move into the next iteration of the professional landscape. Among the processes and systems being automated are purchase orders.

The importance of the purchase order process

Purchase orders are one of the most important parts of any business and its daily ongoing operations. Purchase orders are literally the system that helps and even ensures that businesses keep track of, and manage, their spending. Without purchase orders, tracking company expenses inevitably comes more of a challenge, and this is when errors tend to arise more commonly. Additionally, validating delivery reports can become quite tricky without a purchase order process in place to keep everything accounted for and on track.

How the modern world changed expectations

The modern world is changing, and so the need for modernising key processes and systems is changing as well as a result of that (with action comes the inevitable and necessary reaction). Since digitalisation and technological advancement have begun to become more prominent forces in this new digitally inclined era, the way that we do everything – including business – has had to evolve too, to keep up with shifting expectations. While purchase orders are just one facet of business that has been slowly evolving into the realm of automation, it is one of the single most valuable digital iterations that has taken place thus far.

How automating purchase orders makes a difference

These days, purchase order software is becoming more and more common. Businesses are realising the value of automating a process like purchase orders because not only does it make the process more efficient, but it also makes it more reliable as well. In automating process orders, businesses can spend more time taking care of the aspects of the business that remand more of a hands-on approach. At the end of the day, purchase orders are a necessity for any business, but they do not have to be a burden to energy and time on the clock. The new frontier in purchase orders (not to mention so many other manners of modern business) is here, and it is making modern (and future) business bolder, better, faster, stronger.

How software is helping fine-tune job management


These days, managing all the different aspects of one’s job can be a little chaotic. This has always been the way of it, but life has never been busier than it is right now, and so the process becomes even more tightly wound (if that were at all possible). Perfecting one’s job management skills takes experience and time, but from the onset there should be some key elements of understanding that play a significant role in how you do your job. These are the expectations and realisations that form the basis of life at work in the modern age, and going forward into the technologically empowered future.

Capable and strong job management starts with understanding how to get from point A to point B as effectively and quickly as possible. While this might seem simple enough, it is important that before attempting to understand that ideal, to make the effort to understand how this newfound evolution of job management came to be. Like anything else in life, it has taken time to get here, but now it is full steam ahead, with more and more people taking control over their careers and their productivity at work every other day.

Productivity has always been the core of job management

Our career trajectory has always been tied to productivity. This has been true since the dawn of the workforce first came to be, and it is truer now than ever. Productivity is the essence of how hard a person is able and willing to go to preserve and elevate their career. Further, as it turns out, productivity is also the core of job management. Without productive ideals and a productive mindset to match, even the most talented person in the room can become the loose thread that lets an entire team down. And now, as we barrel into the digital era, that productivity is being met with efficiency in the form of software that enables and encourages effective and reliable job management.

With technological advancement came higher efficiency

In recent years, technological advancement has well and truly taken hold everywhere. In the case of the professional environment, technology presents itself in exciting and new ways all the time. One of the most effective of the latest and greatest of these new ways, is the introduction of job management software. Job management software is geared towards automating some aspects of a job, and sorting the rest into organised sections so that efficiency and productivity are the aim of the game for all professionals.

Why job management software is so paramount today

The entire world has become definitively hinged on the likes of technological advancement, and the area of job management and professional career trajectory is no different. Of course, the goal of automating processes and systems is always tied to efficiency, and in the case of job management it is all about ensuring that industry professionals can do their jobs in the most effective way possible. Job management software is just the beginning for automation and exceeding efficiency in the workplace, but it is a thrilling and promising beginning.

Search engine optimisation a leading digital marketing strategy


Now that we live in the digital era, it continues to become exceedingly obvious that every aspect of modern life has been, and is continuing to be, fundamentally revolutionised in the wake of rapid digitalisation and technological advancement. This is true in literally every aspect of life as we know it, and there is no going back. Every aspect of life, from education and healthcare, to life at home and business, have been transformed from the inside out. In the world of business, technological advancement and rapid digitalisation have made themselves known in many ways, with one of the most exciting and innovative being digital marketing.

Digital marketing begins to overtake traditional marketing

While traditional marketing strategies will likely (if not certainly) always have their place in the world of business, it becomes more and more obvious over time that the modern iteration (i.e. digital marketing) is becoming more and more instrumental to business’ success, no matter the industry or the size of the business in question. The reason for this is simple: as the rest of the world continues to pivot towards a digitalised future, the way that we do everything – including business – must adapt to realign, or risk being left behind. Today, there are many digital marketing strategies that are successful, but which is the best of them?

The most prominent digital marketing strategy out there today

 One of the most prominent digital marketing strategies out there today is SEO (search engine optimisation). Essentially, SEO is a strategy that increases the quality and quantity of traffic to a website or web page. This is achieved by increasing the visibility of a website to individuals that use a web search engine (think Google). The idea is to increase the volume of unpaid results (excluding the purchase of paid placement). SEO was a more complex digital marketing strategy for businesses to get used to in the beginning, due to the fact that it requires more behind-the-scenes work, more effort from the onset. Over time, however, SEO proved itself to be worth its weight in gold.

Why SEO continues to turn ripples into waves across industries

The reason that SEO has continued to be so popular is quite simple. SEO may require a learning curve to initially understand it, but once that learning curve has been successfully reached and then exceeded, SEO works its magic by doing the work for you. After the initial pull, SEO takes control and works – seemingly behind the scenes – to increase visitation to a website or an individual web page. Never has a digital marketing strategy proven to be so influential across so many different industries.

SEO does what so many other digital marketing concepts fail to do: create an ongoing automated trajectory towards success after the initial pull. So, if you own a business, get your local SEO company on your side and make the most of SEO, because at the end of the day, this is a digital marketing strategy that is giving companies across varying industries a leg up, always.

Promotions and marketing as key components in modern business


When it comes to the big, wide world of business, there are many moving pieces that have significant control and ongoing impact. All of them are decidedly unique in and of themselves, and they all have their role to play. While each individual business operates differently to the one next to it, there are some components in modern business that are crucial all around, no matter the business or the industry that business belongs to. The reality is that modern businesses are built on a foundation of key components and unique creative angles. And at the end of the day, the key components are the glue that holds it all together.

So, what are the most fundamentally important and commonplace components in modern business? Promotions and marketing. These two ideals are interesting in themselves, but when utilised in the world of business, they effectively become two of the most important components in modern business. To know just how much impact these innovations have on the world, it is important to understand them both as individual components and as a collaborative effort in modern business.

Promotions help to set the tone for business standards

It goes without saying that a business is only worth as much as the driving components and growth strategies within that business are. One of the most instrumental business components of all is the use of active and consistent promotions. In short, promotions essentially help to set the tone for the standards of the business. Through ad campaigns, special, limited time offers, and more, promotions offer an insight into what a business is all about, allowing for said business to continue to further elevate its growth.

Marketing is the ultimate power play in business

Think of marketing as the ultimate power play in business. At networking events, take the opportunity to spread the word about your business and everything it offers by spreading your wings, soaring out of your comfort zone, and engaging in conversation with other industry professionals who can and often do prove themselves to be positive industry connections that you can harness later in your career. When at industry events, wear lanyards that are branded with your company’s insignia and logo. Market through social media, in print, on the radio, on television, on billboards, via email. Marketing is your ticket to enhancing success in your modern business.

Promotions and marketing in collaboration with one another

While they are each incredibly powerful on their own, promotions and marketing are even more influential when utilised in collaboration with one another. In using marketing efforts to advertise promotions, and vice versa, you essentially put yourself in the position of having your cake and eating it too. Using a marketing campaign as a promotions tool for an upcoming range, product, service, or location allows you to further expand on your exposure and success. The same can be said about using promotion tools as a marketing strategy. At the end of the day, promotions and marketing are equally valuable components in all modern businesses and industries, all over the world.

Here’s Why 99 Percent of the 1 Percent Invest in Real Estate


When you go into investing in real estate, the options can be limitless. There are dozens of types of real estate, many financing strategies, and hundreds of promising markets.

But if you’re specifically hoping to build wealth, many people choose multifamily real estate for several very good reasons.

A Quick Word on Wealth

In the current culture, wealth often gets a bad rap. People talk about money in hushed tones and cast judgmental glances at people who have a lot of money.

There’s a notion that wealth is bad and, as a result, people who have lots of it must be exceptionally evil. But this is a foolish idea … and one most people don’t think through fully before they form their opinion.

The mass media gets traction from encouraging readers and viewers to believe that wealth is evil and the pursuit of it is a futile endeavor that leads to wickedness. But the reality is that wealth creators are value creators.

If there were no wealthy individuals in a capitalistic society, that would indicate that no value was being created there. Thus, there would be no worthwhile products or services for consumers to purchase and enjoy.

Can wealth be attained via unscrupulous means? It certainly can. Can it be generated honestly as well? You bet. The choice is up to the individual.

If you study some of the wealthiest individuals and families in the United States, you’ll find they aren’t dealing drugs, running illegal operations, ripping off consumers, or stealing from honest people. In most cases, they’re running fair and plain-dealing businesses that serve their customers’ needs.

Then they take the money they earn and expand it through high-return investments. 

The Appeal of Multifamily Real Estate

Now that we’ve addressed the wealth factor and (we hope) given you permission to crave and pursue wealth, let’s dig in and look at the investments that successful people use to multiply their money. In particular, we’ll focus on real estate.

Most people know that real estate is one of the highest-returning investments out there, but are you aware of the fact that multifamily real estate is the preferred niche of the smart investing class? Here’s why.


  • Economies of Scale


There’s nothing wrong with owning a dozen different single-family real estate investments all over the country, though the separation can make it harder to manage these investments cost effectively. Dealing with maintenance, rent collection, accounting, taxes, and all of the other responsibilities for a wide range of properties is challenging (even if you retain a property management company).

Its far easier to handle the needs of a 12-unit apartment. When all your units are located in one complex, you have only one lawn to mow, one garbage bill to pay, and one (or at most a couple) large roof(s) to maintain.

Everything becomes considerably more manageable and, as a result, far more cost-effective.


  • Greater Organization


Financing is usually the toughest obstacle in real estate investment. Paying for a large project is understandably more challenging than for a single-family rental property, but it’s easier to keep it organized than if you compile a dozen independent loans spread across as many properties.

As this comprehensive guide on loans for apartment buildings shows, financing can be tricky for those who don’t know what they’re doing. There are multifamily construction loans, Fannie Mae multifamily loans, Fannie Mae guaranteed loans, Freddie Mac multifamily loans, multifamily bridge loans, traditional bank loans, and an array of other products.

Once you figure out which will be the best for you, the paperwork side becomes a lot easier than trying to manage loans for a variety of properties. There’s only one lender, one mortgage bill, one closing, etc. 


  • Emerging Trends


To be honest, now is the best time to invest in multifamily real estate. That may sound like hyperbole … or something a late-night TV guru would tell an audience in order to sell a 12-disc real estate investment course.

But it’s an accurate statement. A number of emerging trends make the present the single best time in all of human history to invest in multifamily properties. Heres why

  • As many as 75 million baby boomers are currently on the brink of retirement. Many of these individuals will be looking to downsize out of their current single-family home and move into a multi-family property that’s easier and more cost-effective to maintain.
  • It’s possible that many of today’s apartment complexes will be converted into retirement communities in the future.
  • Millennials aren’t buying single-family homes at nearly the same rate or volume as previous generations did. Instead, they’re opting to rent apartments and condos.
  • It’s getting more and more expensive to build new apartment buildings, which will increase the value of existing multifamily units.

All these factors create what is essentially a “perfect storm” for multifamily properties. By getting in now, you have the opportunity to ride these trends (as opposed to catching them at or after their peak).

Diversifying Investments to Overcome Instability

By definition, investing is laced with risk. One of the key differences between wealthy individuals and the middle class is that the former take on healthy risks that offer the potential for high returns.

As you seek to expand your own funds and build wealth, look for investments that create solid opportunities for high returns. Make sure you’re diversifying these investments to limit risk, however, and increase your chances of coming out way ahead.

Understanding office technology as revolutionary innovator it is


The workforce of the future is paved with technology and digitalisation to boot, and we are seeing the beginnings of that revolution break free now. The last few years especially have seen an abundance of steadfast and revolutionary technological advancements and rapid digitalisations that have sought (and succeeded) to revolutionise the way we work. Now, thanks to these innovations, the average workplace is far more convenient, efficient, productive, and all-around enjoyable than ever. It is the digital iteration that many did not realise the workforce needed, and it is just getting started.

We are sitting on the edge of a new era, in which digitalisation rules, and technology is a prominent feature all around us. In terms of the workforce, technological advancement is just getting started, but already we have seen a world of innovations and improvements that have sought to vastly reimagine the way we work. To understand where we go next, we must understand the reaches of where we have been, and how we got to the point we have achieved thus far.

The beginning of technological disruption in the office

This is just the beginning of what is likely to be an incredible surge for the modern (and future) workforce. Technology is changing it all, for the better. Aptly called office technology, this branch of tech refers, quite simply, to any technological innovation found in, or concerning, the modern workplace. Whether it is office cleaning apps and websites, or the products and systems that keep the workplace thriving from the inside out (or any other manner of innovations, for that matter), office technology is beginning to make its mark in a big way.

How the traditional workforce is no longer solely viable

There will likely always be a place in the global workforce for traditional methods and models, but what we are seeing more and more is that solely traditional workplaces are having to modernise to avoid going dark. This means embracing technological advancement in every corner and orifice, and doing so wholeheartedly and without reservations. It has taken some practice, but now the weight of the realisation has driven most (if not all) companies and career-driven individuals to embrace it – and there is still so much more to come in the near future, as we dive deeper into the digital era.

What the future workforce looks like thanks to office tech

The future workforce is going to be one that is entirely and without reservation hinged on technological advancement and ongoing digitalisation. If technology is a key contributing factor to the longevity and success of workplaces today, what will it look like in the future? The answer is, for now, uncertain, but if current projections and the history of technological disruption in the workforce are anything to go by, it is certain to be a future that is positively immersed in technological advancement, rapid digitalisation, and all that the two ideals have to offer the world of professionalism and consumerism.

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