AusTech

Business and Technology Articles Contributed by UWA Students

Category: Tech (page 2 of 5)

Deep-diving into the electric era in automotives

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The automotive industry is by far one of the most important sectors in all the world. From the salespeople that sell the vehicles and the panel beaters that make them look their best, to the manufacturers bringing the vehicles to the roads in the first place, and everywhere else in between, this is an industry that is important on level after level. This is an industry that has built its foundations on the tail of our obsessive desire to always be moving faster, more efficiently. Now, we have grown accustomed to being able to get around much faster than normal, thanks in large part to automotives and the ongoing innovations that drive them forward all the time. There have been many great evolutions in the automotive industry over the years, but this latest is perhaps one of the most –if not the most – important of all, not just for our progress towards a healthier future for us, but our progress towards a healthier future for the planet as well.

Technology becomes a global revolution

These days, technology is as common as the shoes on our feet of the clothes on our backs, but it has not always been this way. When technologies like the internet first broke through into the mainstream, people were confounded with them, even apprehensive. Over time, however, technologies have proven to be a mainstream success story (for the most part) that have all played their part in changing the world as we see it. Today, that world is paved with technologies and digital devotions, and every aspect of modern life, every industry, has felt the keen sting of it all – including, as it turns out, the global automotive industry.

Technology disrupts the automotive industry

Automotive technology has come a long way over time, and now we stand on the edge of an industry that is set to completely electrify, if all goes to plan, in the coming years. The electric vehicle has been the plot summary to many movies, television series, and books over the decades, but in recent history it has come to be a reality – or at least, the humble, if not controversial, beginnings of a reality. The autonomous vehicle made headlines when it was first introduced, and then again (though for different reasons) when the first semi-autonomous vehicles in production and on the roads were involved in road accidents – some of which harrowingly, unfortunately, involved fatalities.

The pioneers driving the electric era forward

The controversy has been met with understandable upset, but it has also gone a long way towards strengthening the technology. What was once a finely drafted technology has since bloomed and flourished to become a viable innovation in automotives that seeks to drive forward a healthier future, not only for us, but for the planet we call home. Luxury automotive manufacturer Tesla has been at the forefront of this autonomous vehicle revolution, and it continues to flourish and thrive. There is only one Earth, and it is heartening and promising to realise that the automotive industry – and other industries too – are working towards ensuring that the future is one that vehicles with a healthier environmental footprint dominate. 

Technology is transforming the legal industry from the inside out

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The world as we know it has taken some time to get to this point. We are currently standing on the verge of a new world that is entirely and positively dominated by technologies and all they bring to the table. And while we have been approaching this age for quite some time now, we are beginning to realise just how inundated we are in it, how reliant we have become on its reaches. In this modern world of digitalisation and technological advancement, it is more than fair to ascertain that we are a species that becomes more obsessed with technological enhancement and ongoing advancement, with every passing day. These days, no matter the aspect of life, no matter the industry in question, technological influence plays a significant, even growing, part of it all.

Technological advancement changes the world

The modern world is the product of ongoing digitalisation and technological advancement, and we are only all too aware of that fact. After all, we have created this world; we are responsible for its development. Technological advancement now dominates every aspect of modern life, even all the industries that thrive and survive within its constructs. In the case of the legal industry, for example, technology has made all the most tedious aspects of the industry far more efficient and innovative than they have ever been, and it continues to work its magic all the time. The legal industry has needed advancement in its reaches, and now it finally has it in its hands and ready to make a genuine, lasting difference in the world.

Technological advancement in the law industry

The legal industry has found itself confronted and transformed by technologies in many ways. The most influential form of legal technology is none other than the automation of key processes and systems. Being a data-driven industry, law is one of the most in-depth fields in the world, and further, given the nature of the data flowing through the system at any given time, it is also one of the most important industries there is. Technologies have begun to find their way into the legal industry, but the most broadly advantageous of them all? Automation.

Automation as the foundation for law technology

It does not necessarily matter which field of law one is thinking about. From family law to violent crime law, and every facet of the legal industry in between, this is an industry that, frankly, has needed modernisation for a while. With so much important, private, and sensitive information flowing through the system, the more tedious parts of the system have always been considerably difficult to get through, though no less important or necessary. So, automation technology has come into play and made those tedious processes far easier to get through. This inevitably leaves more time for the more manually demanding aspects of the job, with those who work in the legal industry finding it simpler than ever to navigate the historically challenging parts of their line of work.

Technology is revolutionising how Australians move interstate

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Moving is always a big decision, and it is even more so when it is the decision to move interstate. This is never a choice that is taken lightly, and here in Australia it can be difficult to choose where exactly one should move to, if and when that time comes. Being such a phenomenal country from edge to edge, the land down under is full of wondrous locations that make for a beautiful life. Whether one chooses to move to the red deserts of the outback, the lush greenery of the mountain ranges, the lovely surrounds of a lake, or next to the ocean, there is no shortage of ample properties to make home. All one must do is choose.

So, how does one narrow down the many choices, and how can technology help those choices to become easier? It is not a simple choice, and it goes without saying that many, if not all, people often struggle with it, but at the end of the day, it is all about simplifying the search. While that might sound decidedly challenging, it does not have to be. And that is where technological advancement comes into play.

The Australian dream comes at a cost

It is part of the great Australian dream to own one’s own property. Generations of Australians have fallen in love with the idea of owning their own little piece of land. It is not difficult to understand why. But with the market constantly fluctuating, it can be difficult to know where to land, where has the most value all around. Owning real estate at all comes at a cost, but making the wrong decision for yourself when investing can cost you in more ways than one.

Moving interstate might seem to be a difficult process, but it does not need to be – especially now, in the beginnings of the digital era. Technological impact is more of a common convenience than ever, and it is making moving across state lines more stress-free than it has ever been.

How technology is revolutionising the way Australians move

Technology of all kinds is helping to modernise and revolutionise the process of moving interstate (and moving in general, for that matter). Thanks to technologies like digital marketing, virtual reality 360-degree inspection queues, and online property applications (to name a few technologies revolutionising how we move), moving interstate is far less time-consuming to get from point A to point B, and much less expensive (owing to the fact that people no longer have to fly or drive back and forth to inspect properties, which inevitably and obviously costs far less than the former).

The new era for interstate movements in Australia

What we are currently seeing is just the beginning for technology and Australians moving across the state lines, but it foreshadows a promising veil of hope for what is to come. Technological advancement has done wonders for the modern world in many ways, and now it seems that it is finally making an impact on the way we think, process, and end up moving.

Search engine optimisation a leading digital marketing strategy

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Now that we live in the digital era, it continues to become exceedingly obvious that every aspect of modern life has been, and is continuing to be, fundamentally revolutionised in the wake of rapid digitalisation and technological advancement. This is true in literally every aspect of life as we know it, and there is no going back. Every aspect of life, from education and healthcare, to life at home and business, have been transformed from the inside out. In the world of business, technological advancement and rapid digitalisation have made themselves known in many ways, with one of the most exciting and innovative being digital marketing.

Digital marketing begins to overtake traditional marketing

While traditional marketing strategies will likely (if not certainly) always have their place in the world of business, it becomes more and more obvious over time that the modern iteration (i.e. digital marketing) is becoming more and more instrumental to business’ success, no matter the industry or the size of the business in question. The reason for this is simple: as the rest of the world continues to pivot towards a digitalised future, the way that we do everything – including business – must adapt to realign, or risk being left behind. Today, there are many digital marketing strategies that are successful, but which is the best of them?

The most prominent digital marketing strategy out there today

 One of the most prominent digital marketing strategies out there today is SEO (search engine optimisation). Essentially, SEO is a strategy that increases the quality and quantity of traffic to a website or web page. This is achieved by increasing the visibility of a website to individuals that use a web search engine (think Google). The idea is to increase the volume of unpaid results (excluding the purchase of paid placement). SEO was a more complex digital marketing strategy for businesses to get used to in the beginning, due to the fact that it requires more behind-the-scenes work, more effort from the onset. Over time, however, SEO proved itself to be worth its weight in gold.

Why SEO continues to turn ripples into waves across industries

The reason that SEO has continued to be so popular is quite simple. SEO may require a learning curve to initially understand it, but once that learning curve has been successfully reached and then exceeded, SEO works its magic by doing the work for you. After the initial pull, SEO takes control and works – seemingly behind the scenes – to increase visitation to a website or an individual web page. Never has a digital marketing strategy proven to be so influential across so many different industries.

SEO does what so many other digital marketing concepts fail to do: create an ongoing automated trajectory towards success after the initial pull. So, if you own a business, get your local SEO company on your side and make the most of SEO, because at the end of the day, this is a digital marketing strategy that is giving companies across varying industries a leg up, always.

The many faces of office technology in the modern age

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Technological advancement and rapid digitalisation have been changing the world for years now. By this point, we are no strangers to their reaches. Office technology, however, is still just beginning to make waves (an incredible feat, when you consider the phenomenal impact that office technology has had on the world thus far). Nonetheless, technology has just begun to disrupt the modern workplace, and it is sure to be a wild ride continuing from here on out. But before we get to the future workplace, we must acknowledge the current technological revolutions that have transformed the way we work so far.

Whether it is the apps and websites driving office cleaning businesses, or the very products and systems that drive those businesses from the inside out (or any other manner of technological innovations in the modern workspace, for that matter), the goal is always the same: to make life in the workplace more convenient and efficient. So, what are these incredible revolutions, and what makes them so instrumental, so special?

Adjustable, personalised individual work spaces

This is a broad term, but basically it encompasses everything from sit/stand desks, to the rise of the remote workplace. Having adjustable and personalised work spaces for each employee means that they will essentially operate at their most comfortable. And we all know that we are at our most productive when we are most comfortable, right? So, office technologies like sit/stand desks, ergonomic office chairs, remote positions (i.e. the capacity to work from anywhere, so long as there is a reliable internet connection and a sturdy device to work from), and virtual assistants are changing the way we work individually, for the better.

Dependable Wifi connections

It might seem strange to list this, but it is shocking just how many workplaces are operating in subpar Wifi conditions. When the workplace is operating under an unimpressive internet connection, it limits the focus and productivity of the individuals working within the office. This is obviously a problem. It does not matter how brilliant people are at their jobs; if there is not an internet connection that allows them to work at their optimal speed, they will not turn out their best work in a timely fashion. It is just the way it is. So, make sure that the internet connection is efficient and reliable.

Reliable conference lines

Again, this might sound strange, but this really is so important. All offices rely on conference lines – especially those that embrace remote workplaces – so it is crucial that there are reliable office conference lines running, always. When an office cannot communicate effectively not only internally, but with clients and other employees the world over, collaboration, creativity, and productivity (the three pillars of a workplace functioning at its peak) go out the window. Conference lines are essentially part of the bread and butter that ensures that workplaces operate at their best, and without them the entire workplace can erupt into absolute and sheer chaos.

Understanding office technology as revolutionary innovator it is

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The workforce of the future is paved with technology and digitalisation to boot, and we are seeing the beginnings of that revolution break free now. The last few years especially have seen an abundance of steadfast and revolutionary technological advancements and rapid digitalisations that have sought (and succeeded) to revolutionise the way we work. Now, thanks to these innovations, the average workplace is far more convenient, efficient, productive, and all-around enjoyable than ever. It is the digital iteration that many did not realise the workforce needed, and it is just getting started.

We are sitting on the edge of a new era, in which digitalisation rules, and technology is a prominent feature all around us. In terms of the workforce, technological advancement is just getting started, but already we have seen a world of innovations and improvements that have sought to vastly reimagine the way we work. To understand where we go next, we must understand the reaches of where we have been, and how we got to the point we have achieved thus far.

The beginning of technological disruption in the office

This is just the beginning of what is likely to be an incredible surge for the modern (and future) workforce. Technology is changing it all, for the better. Aptly called office technology, this branch of tech refers, quite simply, to any technological innovation found in, or concerning, the modern workplace. Whether it is office cleaning apps and websites, or the products and systems that keep the workplace thriving from the inside out (or any other manner of innovations, for that matter), office technology is beginning to make its mark in a big way.

How the traditional workforce is no longer solely viable

There will likely always be a place in the global workforce for traditional methods and models, but what we are seeing more and more is that solely traditional workplaces are having to modernise to avoid going dark. This means embracing technological advancement in every corner and orifice, and doing so wholeheartedly and without reservations. It has taken some practice, but now the weight of the realisation has driven most (if not all) companies and career-driven individuals to embrace it – and there is still so much more to come in the near future, as we dive deeper into the digital era.

What the future workforce looks like thanks to office tech

The future workforce is going to be one that is entirely and without reservation hinged on technological advancement and ongoing digitalisation. If technology is a key contributing factor to the longevity and success of workplaces today, what will it look like in the future? The answer is, for now, uncertain, but if current projections and the history of technological disruption in the workforce are anything to go by, it is certain to be a future that is positively immersed in technological advancement, rapid digitalisation, and all that the two ideals have to offer the world of professionalism and consumerism.

Technology is transforming the modern workforce

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Thanks to the rise of technological advancement and rapid digitalisation, we have seen a dramatic and undeniable surge in all tech avenues including, as it turns out, the workforce. It goes without saying that the modern workforce has evolved dramatically in recent years. Office technology is at the core of most (if not all) of these transformations, and it has changed the way we work in all the best ways. We have seen the beginning of an incredible digital iteration in all aspects of the way we work and live, and it is only set to become more intensified as time goes on.

Regardless of if it is the apps and websites offering professional office cleaning, or the technologies that keep the office running from the inside out, there is no getting around the fact that technology dominates the modern workforce. What is interesting to note is that while the innovations seem incredible (which they of course are), they are nothing compared to what we are likely to see in coming years. So, how exactly has office technology made an impact so far, and why is it so important that we continue to foster and encourage technological growth and further ongoing advancement in the professional landscape?

Office technology makes life at work more convenient

One of the primary goals of any technology is to make life easier, more convenient. This is no less true in office technology than it is anywhere else in life. Office technology is designed and catered specifically towards making the way we work easier, so that we can be more productive and more innovative with our time at work. From automating tedious and time-consuming processes and systems, to introducing virtual assistants to take care of tasks like meeting reminders and email responses, office technology has already proven its worth in terms of making the way we work more convenient and thus, more efficient.

Office technology helps to escalate office efficiency

From the very beginning, office technology has had an incredible impact on escalating efficiency in the workplace. The whole point of technology is to make things run more smoothly, more efficiently. Office technology allows for precisely that to happen, in the most effective ways possible. From virtual assistants to automation of set processes and tasks, and everything in between, technology in the office has always been an efficient movement.

Office technology increases productivity

This is true on both a collective workplace level, and an individual level as well. Office technology allows for increased productivity in ways that not only make the workplace a more convenient and efficient place to work, but also a more creative and productive environment for individuals to discuss ideas and bring forward creative directions. This is just the beginning, but it is an exciting and promising beginning nonetheless. What we have seen develop and further advance in office technology so far, is just a taste of what is yet to come. The future workforce is technologically-driven, and the ride from here to there starts now.

The art of mastering personal brand growth on Instagram

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The digital era that we live in has essentially placed us in a position of being entirely immersed in and surrounded by marvellous feats of technological advancement and rapid digitalisation. Thanks to our drive and insistence to continue advancing the world we have created for ourselves, technology is everywhere. From the technology that now powers major global industries like education, healthcare, automotives, and security, to the devices in our pockets that connect us 24/7 to the entire world with the click of a button, we are immersed.

And we love it. Consider the impact that social media platforms like Instagram have on us, for example. Even businesses have noticed that their consumers spend more time online. So, social media is now the leading digital marketing strategy in the world. Today, up to 70% of Instagram users voluntarily connect with brands on the social media platform. There is something that feels more organic about social media than the real world (an interesting irony, given that Instagram effectively removes individuals from the real world as they browse and post).

But social media is also a personal branding mechanism. Individuals who lead relatively ordinary lives are building successful personal brands on Instagram, and growing them more and more all the time. So, how do you become one of them? What is the method to building a successful personal brand on Instagram?

Building a rapport with your followers

More than anything else, Instagram users today want to follow people who feel like real people, rather than those who feel like they are trying to sell something. Rather than just posting about your life without any conversational tones, switch up your approach and encourage your followers to engage with you. People love to feel like they are part of the story. This is especially true for traveller influencers…followers love to feel like their opinions and voice matter to you. So, make sure that it matters. You will notice that you begin to gain a stronger, larger following when you actively engage with your followers.

Consistency is key

Most important after honest and ongoing engagement, comes consistency and strategy, hand in hand. You must have a strategy in mind, and that strategy must be based predominantly (if not wholly) on consistency. People love it when they can rely on someone or something to be a constant in their life, and they respond well to people and instances that embody this ideal.

Instagram is all about aesthetics

Instagram is, at heart, a social media platform built on aesthetics. To successfully build your IG aesthetic, you must establish an approach early on (if not from the very beginning), and make that approach your brand. There is something that feels comforting and exciting, to click on an influencer’s account page and see that everything flows. There is something in is that is drawn to that flow. So, work out a strategic approach to aesthetic achievement that seems at once comforting and familiar, but also unique to you.

Posting meaningful content

Instagram is aesthetically based, sure, but the most successful Instagram influencers are the ones who make sure that what they post not only fits their aesthetic brand approach, but has genuine meaning to their followers. More and more, users want to follow and engage with personal brands on Instagram that are happy and genuine. So, make sure that your content is genuine, and has meaning, and you cannot go wrong. You will notice your following skyrocket, and continue to grow organically as time goes on.

Office technology revolutionises the way we work

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The workplace has not been immune to technological advancement and rapid digitalisation. In fact, thanks to these modern marvels, the modern workplace is not a workplace at all, but the big, wide world. Technological disruption first found the office when websites began to come out of the woodwork. Businesses everywhere were strengthening their business model through online marketing, and websites were – and still are – the most successful way to achieve that.

It did not matter if the business behind the website specialised in office cleaning Brisbane, security, automotives, books, IT, or digital media (to name a few examples), a website was one of the strongest innovators in what would bloom to become a constant work in technological progress.

The ongoing advancement of office technology

Today, office technology is no longer exclusive to literal offices, but appreciated and utilised around the world. The average professional environment today has a more vivid appreciation of the technological than ever, and it is an appreciation that only continues to flourish and thrive. Thanks to the impressive and ongoing rise of technological absolution and widespread digitalisation, office tech can be, and often is, used in all sorts of environments. There is a new frontier in office technology, and it spans not just the standard office, but the entire world. The reason? The surge in the global remote workforce.

What is the remote workforce?

Still a relatively fresh innovation, the remote workforce refers to the growing global movement towards encouraging a professional environment that is not confined to an office space and a desk. This digitally-inclined iteration of life at work presents people with a new way to forge their careers. That way, whichever way they would like, wherever they want to do so. Initially a small-scale workforce faction, the remote workforce has since ballooned to become a considerable group than spans the globe. And it only continues to grow.

How remote work utilises office technology

It might be difficult to understand how remote work, a concept that literally takes place anywhere but an office (most of the time, of course), makes use of office technology. But office technology today refers to so much more than simply the technology used in the standard cookie-cutter office environment. Today, office technology is the laptops, wireless keyboards and mice, and charging cables and portable batteries that professionals – remote or otherwise – use to do their work. Office technology in this modern age is the professional social channels online (think Google Hangouts, LinkedIn, Slack, or even WhatsApp, for example) that keep company employees linked, no matter where in the world they are.

In essence, office technology today refers to any feat of technological prowess that allows any type of business to flourish and thrive, no matter how far away from the head office (if there even is one) an employee might be. Office technology is going remote, and in the process, it is proving time and again just how positive an evolution technological can instil.

5 Ways Technology Has Changed the Dating World

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Though many of us want to believe that technology hasn’t had an effect on us, it’s time to get real. When it comes to technology, it’s completely changed the world. In some cases, the change has been positive; in other cases, not so much. With regards to dating, technology and social media have made us more connected, even with people we haven’t met. This isn’t necessarily bad, but when it comes to finding a partner, it adds its own challenges. Here are five ways technology has changed the dating world.

Endless options

Before the rise of dating apps, when it came to finding a partner, you had limited choices. However, now, through apps such as Tinder, you’re able to search for singles who are in your area and see what type of dating they’re interested in. In other words, the options are endless. Whether you’re in your home, at work, or halfway around the world, you’re able to connect with the single community around you. And these dating apps are continuously providing you with new potential matches.

Dating is now a game – literally

We used to talk about dating as if it was a game, but now, it really is a game. When we match with someone, our phone buzzes with excitement. And this form of Random Reward shoots dopamine through our body, giving us a positive feeling. Not only are these notifications giving us a self-esteem boost, but they’re also turning dating into an actual game. Having people focus more on the number of matches they receive than the actual person behind the phone.

Convenience

Who doesn’t want convenience as a part of their love life? When it comes to online dating, it was made to save people time and energy. You don’t need to waste your time and money on a first date; instead, you talk to them online and see if a first date is even in the cards. Technology has made dating not only easier, but more time efficient. On the one hand, it’s great for us on an individual level; on the other hand, it takes away the human nature of face-to-face contact. 

Constant communication

This is another significant change that technology has brought into our dating lives. There’s this underlying rule that people need to be in constant contact with one another. Before technology, people would talk on the phone and wait to see each other in person to sit down and have a chat. But now, you always need to know what the other person is doing. If someone doesn’t reply right away, it can be hurtful and even annoying.

Increased ways to show love

Technology isn’t all bad. A positive about technology in the dating world is it’s allowed us to express ourselves in different ways. You can share parts of your love life with friends and family on social media, and video chat. Technology has advanced to the point that trying a vibrator can be done with your partner even if they’re a thousand miles away. It’s helped bring people together, even when they’re not.

Technology isn’t all bad. And when it comes to dating, it certainly has a strong influence on dating, both better and worse. But one thing is clear: technology is here to stay.

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