Business and Technology Articles Contributed by UWA Students

Category: Uncategorized (page 1 of 12)

The rapid rise of digital marketing in 2019


We live in what will undoubtedly come to be known as the humble beginnings of the digital era. We have become exceedingly familiar with, even reliant on, feats of digital and technological prowess in recent years, and we now stand on the verge of an entirely new era that is going to be almost completely (if not entirely) immersed in technological absolution and enhancement. Already, this is an era that is rife with rapid digitalisation and technological advancement and ongoing development, and practically every aspect of modern life as we know it, has been transformed in its wake. Even the way that we do business, as it turns out.

Traditional advertising and marketing avenues have worked their magic for years, but as the world becomes more and more hinged on digitalisation and technological absolution, these traditional advertising and marketing efforts are no longer as effective as they once were (not on their own, at least). These days, traditional marketing efforts can be used effectively on their own sometimes, but always in alignment with new modern marketing techniques. But as time moves on, these more modern advertising and marketing efforts are going to become more and more prominent, until traditional marketing strategies are all bit irrelevant.

Rapid digitalisation disrupts the business landscape

Digital marketing is the latest and greatest force to be reckoned with in the business world. In essence, digital marketing is essentially the modern iterations of its former traditional marketing counterparts. So, in this way, traditional marketing will always live on. But when the world began to become more invested in digital marketing rather than traditional marketing, it became exceedingly obvious that modern consumers responded far more easily and far more often to digital marketing strategies than they did the traditional counterparts. So, businesses began to lean more and more heavily on digital marketing.

2019 sees the beginning of a primitive surge in digital marketing

This year, digital marketing positively took off, soaring in all-new directions and painting a very bright picture of what digital marketing can do. As of 2019, it has become abundantly clear that traditional marketing concepts just do not cut it anymore, no matter which business you are in or what demographic your target client base is. So, digital marketing has become the leading form of marketing strategising around the world. Now, digital marketing innovates in all kinds of ways, from excitable new offers, to the evolving validity of an online social media presence for a company (if you want to learn more about how to grow your following in different new ways, for example, click here). And this is just the start, too.

What digital marketing will bring to the table in 2020

We are now a few months away from the beginning of a new year. As 2020 quickly approaches, digital marketing is likely to only continue to go from strength to strength. This is evident, and almost certain, in the seemingly ever-growing interest in digital marketing degrees and prospects from companies that are well established in their industries. The power of digital marketing is that it has a unique point of reach with modern consumers, and it is a reach that continues to prove its value time and again – and likely will continue to do so going forward.

A Used Car Spells Loss Now, But What If It Pays You Cash In The End?

Screen Shot 2019-06-07 at 12.50.10 am.png

How can a used car pay you cash? Yes, have you ever thought of this possibility? We often look at our used and accidental vehicles sitting in our backyard and think that the piece of junk is just taking up unnecessary space on our property. We fail to realize how it can be of benefit to us in the long haul.

The Metal Counts

Your old and used car might be somewhat of an eyesore to you right now but it will be very useful to a reputable cash for cars company in the city. This is because they are not going to purchase your old and accidental car for the purpose of reusing it. The metal components in it are what they find of value and it makes sense really. It is difficult and very expensive in the current economy to mine metals from the earth and thus big manufacturers are looking for ways to save costs and also prevent their processes from emitting anymore carbon than we already produce.

Why Pick A Car Removal Company And Not Sell Your Car Directly?

You may argue that selling your car or vehicle off to a potential user is the best option and that nothing beats the old school way of getting rid of one’s vehicle. It is true up to a certain limit and as long as your car is functional and still gives reasonable mileage. Yes, direct selling is more suitable for cars that have been used responsibly and can still give value for money to the next buyer in line. If we look at cars that are totally junked and are not capable of taking you even to the nearest grocery shop, then we’ve got trouble. In this case picking the direct selling option is not practical for the following reasons:

  • You will end up spending a lot of money on advertising for the car
  • Repairs and replacements will also chew off a large part of your monthly budget
  • Be prepared to deal with potential customers who love to bargain and become the reason for your high blood pressure
  • You will have to take out the time to entertain “guests” who would be coming to see the car
  • In the end the value you will get for the used automobile is not going to be what you expected
  • When you subtract the expenses you undertook to make this sale, the final price will not be worth it

Enter Cash For Cars Companies

These are the several disadvantages that everyone wants to run away from and car removal companies offer the perfect escape route. You don’t have to bear any of the aforementioned expenses or stress, plus you get a huge amount for your used car no matter what make or model or brand it is. The biggest rationale behind car wreckers being able to pay you such a handsome figure is that they are well connected with the leading car manufacturers across the country. These brands are constantly making efforts to reduce their costs and the metal from your used car lets them do just that. They don’t have to spend their resources on mining fresh metal from the earth and this saves them millions of dollars. This benefit comes to you via cash for car companies in the city. There are no middlemen to demand a commission or claim a share in your profits. The amount comes to you, in your hand and in cash! What more could you ask for?

Technology brings revolutionary new workforce to vivid life


Technology has completely revolutionised many industries, and all of them have been better and stronger for it. Technology has elevated the healthcare and education industries, bringing widespread and large-scale digitalisation to the sectors. Artists and authors have a grip on tech-savvy tools that make it easier to create and/or share their work. The automotive industry and security landscape have been fundamentally changed by technology in profoundly positive ways. The marketplace is now increasingly more based online. And now, the workforce is one of the most profound sectors to be fundamentally changed by the wake of technological advancement.

The workforce has been an interesting thing to consider over the years. Prior to the rise of global technological innovation, the workforce was very much geographically exclusive. Individuals could do jobs only in the areas they lived in, save for individuals whose jobs were based on travelling, like pilots or armed forces. What this meant is that individuals would spend the majority of their year working, and then their limited holidays travelling when they had the time and the money to do so. These days, thanks to the rise of technology, career-driven individuals the world over are being introduced to variations of the remote workers guide – and they are loving it.

Technological advancement is responsible for the rise of the remote workforce. In short, the remote workforce is essentially an [expanding] global network of companies that allow their employees to work from anywhere in the world. The system is largely based on trust and professional merit, and it is fast gaining traction as the type of career lifestyle that individuals the world over crave. And why wouldn’t they? As long as the person has a Wifi connection and a device to work from, coupled with a passion and drive for their work and a willingness to maintain the digital nomad lifestyle, they can travel the world – often saving more money than they would living in their native country (Southeast Asia and areas of the UK are marked as being cost-effective destinations) and being able to see the world in the process.

The rise of the remote workforce is a technological revolution that has had astonishing impact even in the relatively little time that it has been a reality. More and more companies are realising the benefits of the remote workplace concept. For their employees, it greatly increases their quality of life, and for them, they can pick from a global pool of talent, making their business stronger for it. Technology gave us the internet, and the internet and its rapidly expanding reaches and global speeds has given us the opportunity to create a workforce that is global and ever-changing.

This is incredibly positive, and it is something that have proven its value time and again. People want to travel. They want to build amazing careers. And they do not want to have to juggle between the two goals so haphazardly anymore. The remote workforce is not for everyone, it is true, but for those that it does appeal to, it creates a unique balance of quality of life and professional success that is life-changing.

Bitcoin is the future of currency


It is no big secret that the financial market has ebbed and flowed as the rest of the world has. As a species, we have forged and passed through multiple eras in time, with each of them serving a purpose and becoming an important chapter in the histories of both Earth and humanity’s story. One of the only constants in our species’ history is the concept of exchange. We have always used items as currencies to exchange and make mutual deals of agreement. This is not something that is inherently human, either. This is an age-old trait of various species. Penguins trade rocks for partners. Male Birds of Paradise use their bright displays as a means of exchange of courtship. The list of examples goes on and on.

For humans, these items have not always been coins (contrary to popular belief). However, for a very long time they have been. Until now, that is. Surviving era after era, currency has finally found itself infiltrated by technological and digital revitalisation after the concept of cryptocurrency was first introduced. In short, cryptocurrency is essentially a digitally-reliant form of currency. Entirely decentralised, cryptocurrency is electronic cash. With no ties to any central backs or administrators, this is a form of financial currency that can be obtained literally anywhere and can be taken anywhere, anytime.

At the forefront of this digital financial currency revolution is Bitcoin. The best way to describe Bitcoin is to say that it is essentially the founding father of crypto. While not necessarily the very first cryptocurrency to come to fruition, Bitcoin is certainly the most popular. Pioneering the decentralisation of the financial market, Bitcoin has lead the way in testing trials for crypto and now, as the form of currency becomes more and more popular, it has increased in value tenfold over recent years. Bitcoin (and crypto as a whole, of course) is the answer to making finances easy, effortless.

It is the perfect acclimation of the financial sector to the modern – and future – individual. The decentralisation of financial currency has come at a time where we have been more focused on digital advancement than ever before, and it is perhaps (at least partially) the reason that it has been such a force. As with any great innovation, cryptocurrency has had its fair share of challenges to overcome. Each of these trials and tribulations has only served to prove how promising, how valuable cryptocurrency is to the future financial market.

The rise of Bitcoin as the future of the financial economy makes perfect sense. When it first came to fruition, we lived in a time where new feats of technology and digitalisation were alien, even frightening for us to comprehend. Now, we live and breathe tech and digitalisation, to the point that we crave it. Taking the financial market digital is a natural next step in the evolution of the global economy, and finally it is getting the recognition and utilisation that it deserves.

Vital concepts of business management in 2019


Modern business is a landscape that is profoundly different to that which existed fifty years ago. Humanity’s progression, our very nature, insists that we are always evolving, never ceasing our own ability to move forward. As it so happens, the world we have created for ourselves is a direct product of that self-insistence evolution. The current business landscape functions in such a way that we can always see room for improvement and then strive towards actively achieving those improvements.

Going into 2019, the focus of all businesses should be centred around three core values and business models. Each of these values and models have their own unique pull for success and value but ultimately, they all come together to forge the foundation of thriving business values in an ever-changing professional landscape. When it comes down to it, every business that hopes to survive the coming years of transformation must be making active use of each of them.

Document goals

Mapping out the business’ goals prior to the beginning of the year is a fantastic way to ensure preparedness and creative agency.  It does not matter if you are becoming a  buyers’ agents for property company or writing a novel (or any other profession in between and surrounding), having goals to strive for is the single greatest way to ensure that a business at the very least understands where it wants to go, with even a vague idea of how to get there.

Writing down the goals, and sharing them if possible with the team, is the single best way for business owners and managers to create a sense of unity and a collective vision that can be achieved when working together rather than in sections and apart.

Team work makes the dream work

The world has changed, and the modern business is crafted around Technological advancement and further digitalisation. Every great business that is still thriving today is doing so because of its grasp on the idea of a team. The team at work should feel like a professional family of sorts, and ensuring that every member of that family feels supported, heard, valued, and listened to is integral.

After all, if they leave, where does that leave the company? Even the strongest business idea means nothing without a passionate team to carry it through to the end.

Increase consumer focus

Just as there must be a dedicated and genuine care for the internal team, there must be a focus on the consumers as well. No thriving (or even just surviving, for that matter) business does so without making sure to pay attention to what its consumers want, and investing the time, energy, and money into making their wishes come to life.

Every business lives to serve a demographic, to find a solution to a problem. The consumers are the ones who know what the solution to that problem should look like – they are the ones with the problem, work with them to let them guide you when necessary.

Storage Industry: Making Millions from Personal Junk


A self-storage business provides storage rooms, lockers and space for rent to individuals and small businesses. The United States alone has more than 50,000 storage facilities and about 2.311 billion square feet of rentable space, according to SpareFoot, a company that tracks the self-storage industry. Canada, Australia, UK, China and Southeast Asia also constitute a massive growth market for the self-storage business.

Personal storage originated in England in the 19th century. People embarking on voyages commonly left their valuables in the care of banking institutions. As these vaults became overcrowded, the first warehouse for storing household and personal items was constructed in the 1850s. The modern self-storage facilities, in which tenants have an exclusive access to the storage space, appeared in Texas, United States in the late 1960s.

The tenants secure their self-storage spaces with a lock and key, and the employees of the storage business do not have any access to the space. The storage facility is equipped with security cameras, alarms and access control to safeguard clients’ possessions and provide 24-hour access. The considerations for choosing a storage unit are price, security, location and access hours.

Making Waves

The self-storage business has experienced an exponential growth in the last half century as it is immune to recessions and demographic shifts, unlike the more-fancied malls and luxury commercial spaces. As cities started booming in the 90s and beyond, self-storage has found a new generation of space-starved consumers. The self-storage industry has also thrived on the back of consumerism and laziness. There is an all-pervasive addiction towards hoarding stuff in today’s times. And much like gyms that profit off people who sign up and never actually work out, self-storage facilities capitalize on people’s propensity to enjoy the local self-storage facilities at nominal prices rather than actually sorting through their personal stuff. Furthermore, the renters are captive audiences willing to swallow marginal increases in costs, rather than the hassle of transferring their possessions to a competitor’s warehouse.


What does the future hold in store for the storage facility business? It is feared that demographics will dampen the enthusiasm for storage sector as the baby boomers downsize their housing footprint and younger adults delay marriage, parenthood and homeownership. The modern-day people have become less mobile compared to their fore-fathers, which translates into a reduced need for temporary storage during resettlement and relocation periods. There is also a technological threat on the horizon in the form of autonomous cars. The mobility-on-demand services would lead to a decline in car ownership, and less vehicles would mean more garage space for storage.

The fears may be over-blown, after all. Space constraints, ownership issues and life-style matters are a part of contemporary society, and these are fuelling the need for adequate storage facilities. The self-storage businesses are creating more room space to revolutionize the way people manage their belongings and Venture capital firms are betting on high-tech storage startups that offer on-demand services such as packing, storing, moving, retrieving and delivering things to the doorstep.

Ancient history no longer history in modern times


It’s said that if we don’t learn from history, we’re doomed to repeat it. That’s an ominous warning against not learning the lessons of war and tyranny, but the beautiful parts of history are worth repeating. Here’s how we’re keeping some of those beautiful aspects of history alive today:

  1. Vintage and antique items

People love vintage items for many reasons. For some, it’s the allure and luster of presenting someone with a vintage diamond engagement ring from the late 1800s. Others are fascinated by owning an Elgin pocket watch that belonged to someone with an unknown story. People with wealth often acquire heirloom rings with a known story, like Kate Middleton’s sapphire engagement ring that belonged to Princess Diana.

Even when the previous owner is unknown, vintage items always tell a fascinating story on their own, and leave many open-ended questions.

  1. Vintage home décor

Sometimes people collect décor like drapes and dressing tables from a specific time in history. Owning that décor makes them feel as if they’re living in that time period.

Each individual has their reasons for being drawn to artifacts from another time. Some people try to live every aspect of their lives in another time, like the people in Jennifer Greenburg’s photoshoot discussed on Greenburg spent more than a decade photographing a real-life Rockabilly community – people who live as if they’re in the 1950s. Although they sport the clothes, hair, cars, and homes filled with 1950s memorabilia, Greenburg says none of them take on the radical views held back then.

The 1920s are popular, too

For several decades it’s been trendy to decorate homes with furniture from the 1920s. If you walk into any hole-in-the-wall café in a busy city like Hollywood, you’ll find mismatched velvet couches and chairs that look like they came right out of a movie set.

Décor from the Victorian era is popular among those with enough money to decorate their homes from top to bottom in cherubs, flowery drapes, and porcelain trinkets.

  1. Vintage clothing styles

Clothing styles tend to repeat every couple of decades, and often with a twist. It’s hard to look at any fashion today and not see the past in some way.

Although many people dislike fashion from the 1970s, many 70s fashion trends were inspired by the Edwardian era with a mix of 1930s and 1940s. 1970s fashion was all about functionality and comfort, and that’s what we still see today. Everyday formal wear has yet to return, and we can thank the 70s for that.

  1. Baby names

Nothing keeps history alive more than vintage baby names. According to sources, a handful of popular names from 1920 are back in style including:

  • Anna
  • Charlotte
  • Grace
  • Julia
  • Violet
  • Andrew
  • Benjamin
  • Harry
  • Jack
  • Sam

If these names seem common to you, it’s because some wonderful parents have decided to keep history alive.

  1. Victorian architecture

Originating during the reign of Queen Victoria, Victorian architecture has remained popular ever since. The homes are usually two or three stories high with stone or wood siding. Inside, Victorian homes are known for having odd wings and bays in every direction, and being covered in textured siding and shingles.

Victorian architecture was inspired by the elaborate Gothic architecture focusing on beauty rather than practicality. Perhaps that’s why many doorways are small and impossible to move large pieces of furniture through. Most homeowners widen doorways out of necessity, but some don’t; they want to live true to the time period. Those who can afford it have custom furniture built inside of each room, the same way furniture was built for old castles.

Victorian architecture holds its value

Victorian homes hold value, but not in the way you might think. There’s a niche market for Victorian homes, and where it’s located makes all the difference.

Many neighborhoods in vacation cities are full of beautiful, Victorian homes, which often rent for $6,000 per month or more. When restored and in the right location, a Victorian home can be a lucrative investment.

  1. Live Action Role Playing

There are people involved in Live Action Role Playing (LARP) who keep just about every time period alive. Many of these people are historians who perform reenactments for guided tours, but many are people who enjoy playing the roles of the past at places like the Renaissance Faire and other Medieval groups.

Repeating history can be beautiful

Not everything from the past is detrimental to our society. There are many lessons to be learned, but there are also aspects of beauty to be preserved.

The simple renovations to liven up and rejuvenate the home


Buying a home is an exciting time. If the goal of purchasing that home is to renovate it, then it is also an challenging, even uncertain time. What many new homeowners do not realise is that renovations do not have to break the bank. Sometimes, a few tweaks are all it takes to revitalise a home. The household industry is ripe with fixer upper properties, and renovating can be one of the most rewarding experiences that one can undertake. Renovations are never something to take lightly, as every change and addition costs time and money.

While renovating can seem like a cheap alternative to buying brand new, it is also important to consider the hidden costs that could jump out of the blue. Anything from faulty electrical wiring to collapsing roofs may seem like a small cost, but it often expands to become one giant black hole of money and time. Once you have done all the selective work and chosen your property, however, that is when the real fun begins. Some people are not ready to do an entire renovation straight away, and that is more than okay. There are three tweaks that can liven up the home without having to cost your entire life savings mere months into owning the property.

Renovate the bathrooms and kitchens

This might seem like an expensive “tweak”, but if you are only going to have enough money to renovate one or two rooms, the kitchen and the bathroom should be the rooms that you opt for. These two spaces in the home offer the biggest return on investment (ROI). In terms of bathroom renovations, something simple like switching out the fixtures – including the bathroom taps and shower head – for more modern, stylish fixtures can make all the difference.

As for the kitchen, the first thing to go should be the old appliances. Replacing the kitchen appliances with new ones makes the space feel modern and high-tech. Additionally, aim to buy matching appliances where possible, because this creates a collective look of stylistic grace and modernity. Having all the appliances be the same colour scheme or brand (or better yet, both) makes the kitchen look cleaner and less cluttered.

Focus on landscaping and curb appeal

An area of the home that often goes without attention (at least in the beginning) is the landscaping and the exterior of the home. Many times in the household industry have homeowners spent all their time and money on the interior of the home, only to realise that the outside of the property needed just as much – if not more – attention. The exterior is what your neighbours (and passers-by) see, so putting in the effort to make it beautiful will pay off.

Reshape the floorplan

Old houses tend to look and feel boxed in and clammy. This is a common occurrence because old houses were designed to the style of their day. These days, modern homeowners love open spaces and they expect and want their living spaces to mimic this ideal. Knocking out some walls, widening entry points, or adding in bigger, sleeker windows are all fantastic ways to make the home feel bigger and more spacious.

Technology is Changing the Way We Experience Life


Technology is having a play in nearly everything we do in 2019. There are people all over the world changing the way they communicate, work, shop and do just about anything else. Overall, technology is changing how we do everything, including how we experience life. Here are 5 major ways technology is changing our experiences every day:

  1. We Can Experience More Things Than Ever

Before technology, things weren’t shared as much. There was less of a desire to go out and do things because we weren’t seeing the crazy experiences others were having. Technology comes with over sharing, which also has lead to an increase in “FOMO”—the fear of missing out.

This isn’t a bad thing though because now humans can skydive with ease or experience race car driving. These activities might not have been as readily available without the development of technology. Technology helps humans move faster, share experiences and branch out.

  1. We Can Document Our Experiences More

This feeds into the amount of experiences we can have and watch. Social media allows us to see the parts of the world out there that we want to experience. This is a part of technology that can allow us to assert ourselves in our own lives and take chances. We can make a personal footprint online and have the ability to aggregate our experiences in so many different ways. Content creation is getting better and better by users.

Social media sites like Facebook, Twitter and Instagram are changing the way we use our stream of consciousness. There is a whole new way to scrapbook that takes little effort and is as easy to use as clicking “share.”

  1. There is a Whole New Need for Continuously Evolving Entertainment

Humans are constantly getting excited about certain social media sites or channels, then become captivated by the next big thing. This means there is a need in the technology market for knowing what users want before they even know. Tech and social media sites are competing for clicks and views, so the content is becoming better and better. This is causing the entertainment industry to change and cater to the push of technology.

  1. We Can See What Almost Anyone in the World is Doing

The craziest part about technology is that it allows for social media, virtual reality and journalism to be spread everywhere. This makes it so that humans can experience anything with a simple Google search. It is making robots and humans smarter and smarter as technology progresses. 

  1. It is Changing the Way Companies Market Experiences

Marketing has shifted as well. There are influencers posting branded content that charge anywhere from $100 to $1,000 and more a post. Money for marketing budgets is almost all being entirely allocated to the technological platforms. People are seeing nearly all of their ads on the Twitter, LinkedIn and Facebook advertising. Billboards are dying, as well as print ads—thanks to technology.

Spending wiser in the new year by being financially conscious


Whether you are a college sophomore or in your 30’s, you already realise two things. One that people who make a good living and have extra money in their bank accounts lead happier lives than people who live in poverty. The second is that since we live in financially unpredictable times, the sooner you start saving, the more shielded you are from that instability.

According to a study published last year, only about 4 in 10 people in the US have enough savings to cover a sudden expense of $500 or $1,000. These people had many financially helpful habits like, keeping track of spending, having emergency funds, utilizing whatever resources they have available in order to make extra money or seeking out debt relief services.

While everyone has different ideas on how to generate extra income that decide their ability to save, bad spending habits are easy to detect. If you constantly find yourself doing any of the following, you are not managing your finances as well as you could.

  1. You don’t know how much money you carry

If you keep in mind the value of the cards and cash you are carrying in your wallet, you will be more conscious about where and how much you are spending. Experts advice that the best way to control spending impulses is by not carrying a credit card at all. The biggest advantage of not signing up for a credit card is that you will always live within your means and never fall into debt.

  1. Falling for sales deals

The deception of discount makes us buy more than we actually need. Looking for discount coupons online before you make a necessary purchase is good common sense but buying something just because it is available for sale is a bad idea. You need a plan and a list before you enter the store. This list will make sure that you stick to what is required and stay away from impulse buying.

  1. Emotional purchases

Buying things because someone else bought them or because you are having a bad day is as bad as impulse buying. This decision will only jack up your credit card bill unnecessarily. If retail therapy indeed makes you happy, then set aside a small amount every month for shopping without guilt. Emotional purchases won’t make troubles disappear. Also, never buy things to please others or gain approval from other people. This approval is not going to pay your bills on a rainy day.

  1. You have never tracked your savings

Learn how to develop a monthly budget and keep track of how much you spend. Every dollar in your bank account has the ability to add value to your life but it depends on you to harness that potential. When you understand how much you spend on what, you will get the ability to cut down the unnecessary expenses. Additionally, there will be a sense of satisfaction when you realise what you were able to save by adhering to a plan every month.

  1. Eating out every day

If you are buying your meals everyday, that will not only drain your financial resources but also widen your waistline. Home-cooked food has better nutritional value and is more cost-effective. If you don’t enjoy cooking, then plan your meals a week in advance.

Older posts

© 2022 AusTech

Theme by Anders NorenUp ↑

Skip to toolbar