Digital marketing has become essential to businesses of all sizes, and there are many different ways you can integrate it into your business strategy if you’re new to the game. From traditional social media and email marketing to newer tactics like influencer marketing and virtual reality, digital marketing can help you reach new customers and bring in the money you need to continue growing your business. It is no wonder that so many businesses are starting to outsource digital marketing to platforms like Launch North, where they can get the professional services. Here are six tips to use digital marketing to increase your sales.
5 Tips to Use Digital Marketing to Increase Your Sales
1) Create more content
Before you start a new marketing strategy, it’s important to determine what your goals are. For example, if you have an e-commerce store, one of your main goals is likely sales. Increasing sales can be done by making sure people see your products online. You can accomplish that goal by creating more content on a variety of topics and formats—blogs, images, infographics, video—and then directing readers back to your product pages with digital links in addition to search engine optimization (SEO). This is just one way you can use digital marketing tactics like search engine optimization (SEO) and paid advertising (PPC) successfully. It’s also important for you to hire an SEO agency if you don’t have the time to focus on it. A multi-pronged approach that includes other strategies like reputation management and link building also helps strengthen your brand overall.
2) Consistency is key
It’s easy to get excited and start with a ton of different tactics all at once. While it may seem like an effective strategy in theory, each marketing channel is unique and requires its own attention. That means spreading yourself too thin can hurt your overall success more than help it. Instead, focus on one tactic at a time until you achieve some level of proficiency before moving on to something else. In other words, stay consistent if you want consistent results.
3) Reach out directly to influencers
Everyone knows social media is a great way to reach new customers, but you can also directly reach out to influencers in your industry. Influencers are real people who have an online presence and are connected with like-minded individuals. If you’re seeking advice or endorsements, reaching out directly is often more successful than just posting a job opening on social media. In fact, 75% of consumers trust recommendations from friends and family over traditional advertising or marketing materials, according to surveys. Tap into those networks by reaching out directly via email and/or phone.
4) Include compelling CTAs in every blog post
If your target market is online, like many businesses are, you should make every post count. One of the easiest ways to do that is by giving each post a Call-to-Action (CTA). A CTA is a simple request that asks readers to take some specific action that’s aligned with your goals. You can include CTAs in blog posts in various ways, including adding links and calls-to-action at the end of your copy. Whatever you choose, make sure you include it on every page on your website—there’s no such thing as too many CTAs. The more actions you encourage visitors to take, (and then follow up on), the better chance you have of converting them into leads or sales.
5) Re-engage old customers
One way to generate more sales is by focusing on your existing customer base. It’s no secret that it costs five times as much (or more) to acquire a new customer than it does to sell an existing one. Re-engagement can take many forms—like setting up automated welcome back messages, offering discounts and bonuses, or even sending physical postcards if they aren’t near their computer when you email them. You can even re-engage with those customers via digital marketing is an easy way to bring them back into your shop and encourage repeat purchases. For example, a customer could enter a contest for free shipping on their next purchase or enter for a chance to win $50 if they purchase within three days of entering your contest. This type of loyalty marketing is extremely effective because it helps reinforce brand recognition and encourages customers to place orders with you again. Make sure your methods are appropriate for your business, though; make sure you stay compliant with local laws and regulations regarding contests and sweepstakes.