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The modern landscape of business is one that, like it or not, is becoming steadily more and more focused on new efforts in methods and models. One of these new efforts is none other than digital marketing. For decades, traditional advertising and marketing worked their magic, achieving roaring success from all possible angles. In recent years, however, as the world has steadily become more and more transfixed on technological advancement, the pull to traditional methods in many industries – including, of course, advertising and marketing, and business in general – began to slacken.

Digital marketing became more and more popular around the world, until it became the largest marketing concept in action around the world. Today, you would be hard-pressed to come across a business that does not utilise digital marketing strategies in their foundational methods and models. This is true of any type of business. It does not matter if your company is a global phenomenon, or if you are considering registering a limited company. The point is always the same: digital marketing is the aim of the game in modern business. So, what has caused this momentous shift?

Business is at the mercy of the modern consumer

At the end of the day, the consumer controls the business. This is definitive; without the loyalty and support of consumers, how can you hope to maintain a position as a successful business? Modern consumers are more driven to be responsive to digital marketing concepts than they are traditional marketing ideas simply because these are the concepts that make the most sense to them, that feel the most familiar, and that are the most effective in their convenience and efficiency. there is comfort in familiarity, and that plays a distinctive role in why digital marketing is often (if not always) the core of modern business’ and their longevity and success.

Modern consumers are drawn to digitalisation

The fact is that the entire world is steadily becoming more and more focused on digitalisation, and this is no less true for the modern consumer. In fact, modern consumers are surrounded by so much digitalisation and technological advancement these days, that they have come to be reliant on it. When given the choice between traditional marketing efforts (like literal mail or door-to-door campaigning) and modern digital marketing strategies (think email marketing or social media marketing), nine times out of ten, the modern consumer is going to gravitate towards the digital marketing offering because it feels more familiar.

Smart businesses have realised this, and taken action

It says a lot that modern consumers are more comfortable with digital efforts than they are traditional ones, and yet that is precisely where we are. While some businesses have not caught onto the fact quite quickly enough, ultimately losing their footing in an exceedingly digital world, the smartest businesses caught onto the fact early, and have been using it to their advantage ever since. Digital marketing is the height of modern business success, and it is only going to get better and bigger from here on out.