About Us


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Our Charter and Vision

Australian Cultural Appreciation (ACA) Group are a national, publicly-funded media organisation that prides itself upon discovering, reporting upon and encouraging the consumption of homegrown, creative Australian cultural initiatives whether that be visual arts, architecture, design, music, theatre and film.

Founded in 2016 as a means of making important cultural material information available and more accessible to not only a domestic audience, but also as a venture towards fostering an international audience’s greater appreciation of Australian creative culture, the association aims to educate audiences on Australia’s creative culture’s wider contribution to society in a global context. Through ACA Podcast, ACA Television and ACA Online we endeavour to broadcast a comprehensive story about the Australian experience and depict what it means to be a creative Australian and how that says something about our national identity on a global stage.

Our charter ensures a commitment to our national cultural institutions, and the creative forces behind them, but also a commitment towards our wider audience and to making a meaningful impact; hopefully our passion and our drive, our curiosity and creativity compel us to surpass the mundane into inspiring content, and quality informative media.

Target Audience

Thanks to modern technology and other broadcasting innovations, cultural institutions are now able to expand their reach and overcome traditional geographic barriers that previously made it difficult for them to share their expert contextual knowledge and curated collections with a broader cross-section of the community. ACA endeavours to educate domestic audiences on the cultural significance of Australia’s own creative individuals/collectives in their respective local communities, whilst also promoting this message to international markets – specifically the Asia Pacific market whom are integral trading and tourism partners.

Organisational Structure and Services

The Australian Cultural Appreciation (ACA) Association is a national, public-broadcaster with a specific mandate to support and promote Australian cultural initiatives both domestically and internationally abroad.  The ACA operates under the ACA Broadcasting Service Act 2016 (ACA Act) and has a Board of Directors appointed by the Australian Government. Responsibility for the ACA ultimately lies jointly within the portfolio of the Minister for Broadband, Communications and the Digital Economy and the Minister for Arts. However, as outlined within it, the ACA Act provides ACA with editorial independence from government.

As a national broadcaster of Australian creative cultural content, ACA is a very unique media organisation with multiple media platforms.

  • ACA Television broadcast is available on Australian free to air TV reaching 97% of all Australian’s and is also available internationally through its subsidiary ACA Asia Pacific, which is an international satellite television service operated by the ACA, funded primarily by advertising. It is aimed at the Asia-Pacific region, our main tourism market. The service broadcasts a mixture of Australian produced television programs and films. English and Regional language options are available.
  • ACA also has it’s own podcast app available with translation options available to satisfy international audiences  language requirements.
  • ACA Online provides regular opinion articles, news stories and up to date cultural event calendars.

Financing of Operations

As we are a publicly-funded organisation, the majority of our funding is sourced from the government. A small percentage of our revenue (Approximately 15%)  is sourced from ACA’s commercial activities, which includes third party advertisers with whom we partner with, most of which are organisations that align with our strategic vision for wider appreciation of Australian creative culture.

Copyright and Terms of Service of Website

All original content posted by our ACA association’s Authors and its various other contributors online is licensed under a Creative Commons Attribution 4.0 International Licence. Unauthorised use or duplication of our original content without ACA’s explicit consent is strictly prohibited. Contact details can be found on the home page. Excerpts and links may be used, provided that full and clear accreditation is given to ACA with appropriate and specific direction to the original content. We take no responsibility for content on external sites or sources we reference or provide links to. We accept no responsibility for the content of advertising material, including, without limitation, any error, omission or inaccuracy therein.

We understand individuals have different tastes, aesthetics, cultural backgrounds and beliefs; taking this into consideration – with respect to feedback, we welcome constructive criticism and personal opinions, but any defamatory content we interpret as deliberately inflammatory or socially/culturally insensitive we will endeavour to remove as quickly as possible, and we reserve the right to do so without your consent.