Spicy and Sexual Latinas : Stereotypes Courtesy of the Media

Thick. Steamy. Browned to perfection.

These three labels are used to describe things that satisfy every man’s needs: a succulent, juicy steak and, according to the media, a Latina woman (Cocuy 2014).

In an era where there are Latina doctors, lawyers, Congresswomen, governors, CEOs, Supreme Court justices, and even astronauts, the media still treats Latina women like drool-worthy pieces of meat.

More movies are showing it. More magazines are showing it. Television shows are showing it.

Why is that?

The reason is simple – sex sells and Latinas have always been very much a part of that equation. When it comes to the bankability of the “Luscious Latina,” dramatized throughout history by actresses like Dolores Del Rio, Rita Hayworth, and today’s Salma Hayek, no explanation is necessary.

But what has evolved is a stereotype with a double edge — the positive side of the stereotype is a powerful and sexy Latina epitomized by Hayek, and the negative side is a boisterous, oversexed Latina, such as Charo.

Turn on your TV and you will see Sofia Vergara perpetuating racial stereotypes as a fiery, voluptuous trophy wife on ‘Modern Family’. Sofia Vergara also paint the stereotype of Latina women who primarily is passive domestics with a poor grasp of the English language.

Meanwhile, on the radio you can hear Jennifer Lopez, an intelligent and multi-talented mother of two, singing about what she is famous for: her butt.

Latina women are limited to roles as either exotic, sultry sex symbols or ultra-religious, submissive housemaids –roles that rarely exhibit any substance or intelligence. Both stereotypes, the desirable temptress and the obedient housekeeper are extreme versions of what society deems as every man’s dream woman: a curvy, passionate lover who oozes with sex appeal and a subservient, family-oriented wife who can cook and clean.

These dehumanizing caricatures are demeaning. The sole role of a Latina woman in the media is to support and fulfill someone else’s needs over her own, rather than pursue any personal goals, produce any original thought or express any acknowledged opinion. Because the media creates Latina characters that have nothing to contribute to society other than their hypersexualized body parts and subservience, it excuses racist objectification in real life.

A fictional Latina woman’s passivity and overt sexuality are impossible to be taken seriously in the work place. It paves the way for bosses, coworkers and even employees to push over professional Latina women and even sexually harass them. According to the Southern Poverty Law Center (cited in Cocuy 2014), 77% of Latina women have stated that sexual harassment is a significant issue in their work place. Latina women are objectified, even in professional settings, because the media condones this behavior.

Jessica Beltran created and directed a short documentary called, ‘Shackles of Sex: Stereotypes of Latinas in Film and Media’. It concerns the problem of Latina stereotypes in the media. Beltran singles out the ‘spitfire’, the ‘female clown’ and the ‘dark lady’ as three primary Latina stereotypes, and argues that these stereotypes are characterized by negative qualities such as hypersexualisation, lack of education or intelligence, and laziness.

For Beltran, these stereotypes are problematic as they are negative representations with no actual basis in reality, and they are limiting to Latina actors and Latina women generally. The fact that TV shows and movies reserve Latina actresses for roles that are caricatures of harmful stereotypes is racist. Latina women are so much more than maids and trophy wives and the media needs to recognize that.

  

References

Cocuy, N 2014, ‘Spicy, Subservient and Stupid: Latina Stereotypes in the Media’ University Wire. Available from: ProQuest. [9 May 2016].

Menard, V 1997, ‘Luscious Latinas: The pros and cons of an evolving stereotype’, Hispanic, pp. 21. Available from: ProQuest. [9 May 2016].

The Critical Media Project n.d., Shackles of sex: Stereotypes of Latinas in film. Available from: http://www.criticalmediaproject.org/cml/media/shackles-of-sex-stereotypes-of-latinas-in-film/. [9 May 2016].

809 thoughts on “Spicy and Sexual Latinas : Stereotypes Courtesy of the Media

  1. Its an impressive and fully well defined blog and i hope visitors will definitely enjoy and take an advantage after go through it. I have a large words and you can gain a good concept regarding fashion. Enjoy here shearling coats and jackets

  2. IZSPA, is the heaven in form of spa we are best body massage service provider in Bangalore.We offer our customers massages like Female to Male,Body to Body Massage, Thai Massage and many more modern and traditional types massages provided by IZSPA in best prices.

    Visit female to male massage in koramangala

  3. It’s a pretty interesting post. I accidentally found your blog and read your post. I saw a few more of your other posts because it was interesting. I was searching several blogs to get good information. I’m very lucky to find your blog. Thank you for the good information. 사설토토

  4. Cinsel problemlerinizi gizlemek size ve karşı tarafa zarar verir. Bu yüzden sertleştirme ürünlerini gönül rahatlığı ile kullanabilirsiniz. Cialis satın aldıktan sonra prospektüsü okumanızı tavsiye ederiz. Daha kaliteli ilişkilerin olması sizi ve karşı tarafı çok daha fazla mutlu ederek, ilişkinizdeki sorunları çözmenizde de katkısı olur.

  5. I’ve been looking for photos and articles on this topic over the past few days due to a school assignment, baccarat online and I’m really happy to find a post with the material I was looking for! I bookmark and will come often! Thanks 😀

  6. Spicy and Sexual Latinas beltran singles out the ‘spitfire’, the ‘female clown’ and the ‘dark lady’ as three primary Latina stereotypes, and argues that these stereotypes are characterized writemypaper4me a good service by negative qualities such as hypersexualisation, lack of education or intelligence, and laziness.

  7. Wendy’s is an American international fast food restaurant chain. It was founded on November 15, 1969 by Dave Thomas, in Columbus, Ohio. Thanks For sharing this valuable information. if you like food this article is only for you guys. Wendy’s Breakfast Menu 2022 – Wendy’s is an American multinational chain of fast-food restaurants. Wendy’s is the third-largest hamburger fast-food chain in the country.

  8. Your blog is a gem itself. I love that there are so many great writings. I’m so happy to find your blog full of information I’ve been looking for. I hope this gratitude will be conveyed to you properly. 메이저토토

  9. I’ve read your article several times during the vacation. There are great points to think deeply about in your writing. This article is good content for readers. I think my writing, which is a little different from you, will be interesting to you. Come and check it out. 토토사이트추천

  10. I’ve always told people around me, but this article is really crazy good. You don’t know how much I’ve read this. The blueprint you presented is really creative. Please check out my blog for related information. 먹튀검증사이트

  11. Thank you so much for your choice in posting this great article. In particular, it was an article that helped me a lot. I want you to write more about related topics. I’ll be waiting for your follow-up. 먹튀검증사이트

  12. It’s the same topic , but I was quite surprised to see the opinions I didn’t think of. My blog also has articles on these topics, so I look forward to your visit. baccarat online

  13. Hello – Good morning – I am very happy and I enjoyed this article, it was really useful for me

    I saved it to visit this page again tehc https://tehc.ir/

  14. At this point, we make a reference to your audience. If you write a post/article for those who are “in the subject” – terms and professional slang will work great. If you write https://en.writingapaper.net/coursework-help/ to a wide audience and use special words, then in parentheses let’s explain them. Quotes, illustrations and infographics and diagrams will help to revive even the most boring expert guide. In addition, such a move facilitates the perception of the text.

  15. fmwhatsapp nueva versión is a modified version of the popular WhatsApp messaging app. It is developed by Fouad Mokdad, who is also responsible for creating other well-known Whatsapp mods such as YoWhatsApp and GBWhatsApp.

  16. Excellent post. Please keep up the great work. You did an amazing job. I really enjoyed reading this blog. I like and appreciate your work. Thank you for Sharing such an amazing article.
    Billy Butcher Coat

  17. The assignment submission period was over and I was nervous, majorsite and I am very happy to see your post just in time and it was a great help. Thank you ! Leave your blog address below. Please visit me anytime.

  18. I have been looking for articles on these topics for a long time. slotsite I don’t know how grateful you are for posting on this topic. Thank you for the numerous articles on this site, I will subscribe to those links in my bookmarks and visit them often. Have a nice day

Leave a Reply

Your email address will not be published.