Customer service and education are two entities that are usually not closely related to one another. Many people are unaware of just how customer education affects education and vice versa. That notion may have risen from the fact that traditionally, education was always viewed as something beneficial and it was held in high regard, as a result. On the other hand, customer service was something that the majority of people viewed as something that doesn’t require much skill or knowledge and people working in the customer service industry were often shunned. However, if we take a closer look, the two are actually closely bound together and have a tremendous influence on each other.
The importance of customer service in education
While some people may argue that the term customer does not belong in the field of education, the reality is that modern forms of education entice a couple of different types of customers. From teachers and students to the parents, community and even sponsors, if there’s money involved, the term customer and the meaning behind it becomes viable. By incorporating various customer service protocols into their operations, schools and universities will benefit greatly, by elevating overall satisfaction levels of people that use and contribute to their system.
The main benefit of incorporating customer service practices in education is the effect it will have on the reputation of a particular institution. If the students are happy with the way they are treated, they will largely contribute to the promotion of their school, which will bring in new enrollments. Customer satisfaction is a key element in acquiring new leads, whether for business or education purposes. Because of that notion, more and more universities are starting to implement a CRM into their day to day business.
According to the research done by the University of Western Australia, knowing your customer satisfaction score will allow you to make any necessary adjustments to create the best possible experience for the users of your product or service, which includes education.
The importance of education in customer service
Customer service has traditionally been viewed as a way to market new or existing services to old or potential customers. While that still may be true, some companies saw customer service as an opportunity to educate their customers about the products and services they provide. By education customers, companies are making sure that they know everything there is to know about their product, as well as building brand awareness.
Besides customers, it is also important to educate customer service employees, as well. By doing that, companies are making sure that they are leaving a great first impression, something every business professional will acknowledge as a vital part of customer interaction. In addition to regular employees, companies should ensure that their top management completely understands how to use the CRM systems they buy. Properly educating your team leaders and managers on the best customer service practices is going to do wonders for customer satisfaction, in the long run, which is exactly why the importance of doing so simply can’t be stressed enough about.